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Cracking the B2B Buyer Code: How Market Research Drives Sales Success with Peep Laja

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Manage episode 466343091 series 2545518
Content provided by David Dulany. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Dulany or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of the Sales Technology Podcast, host David Dulany sits down with Peep Laja, founder and CEO of Wynter, to explore the evolving landscape of B2B market research. Peep shares insights on how companies can leverage real-time buyer intelligence to refine their messaging, understand customer pain points, and stay ahead of rapid industry shifts—especially in the age of AI. The conversation dives into the importance of peer recommendations, review sites, and the growing role of AI-powered search in software buying decisions. Peep also discusses the future of conferences and how his event, Spryng, is redefining networking for marketing leaders. Whether you're a sales or marketing professional, this episode is packed with actionable insights on how to make your company the preferred choice in competitive markets.
Conference https://wynter.com/spryng/lp
Wynter data https://wynter.com/blog
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-technology-podcast--1947957/support.
  continue reading

371 episodes

Artwork
iconShare
 
Manage episode 466343091 series 2545518
Content provided by David Dulany. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Dulany or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of the Sales Technology Podcast, host David Dulany sits down with Peep Laja, founder and CEO of Wynter, to explore the evolving landscape of B2B market research. Peep shares insights on how companies can leverage real-time buyer intelligence to refine their messaging, understand customer pain points, and stay ahead of rapid industry shifts—especially in the age of AI. The conversation dives into the importance of peer recommendations, review sites, and the growing role of AI-powered search in software buying decisions. Peep also discusses the future of conferences and how his event, Spryng, is redefining networking for marketing leaders. Whether you're a sales or marketing professional, this episode is packed with actionable insights on how to make your company the preferred choice in competitive markets.
Conference https://wynter.com/spryng/lp
Wynter data https://wynter.com/blog
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-technology-podcast--1947957/support.
  continue reading

371 episodes

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