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The Day-One Enterprise Strategy w/ Ed Calnan (Co-Founder, Seismic)
Manage episode 479854093 series 3583953
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Imagine passing $5 million with three customers. That is whale hunting.
Going after big customers with big deals from day one isn't advisable. But sometimes it's the only path.
Today, Ed Calnan (Co-Founder and Fmr. CRO, Seismic) walks us through how to get big account's attention, get through procurement, get through security, all solve for all the things that kill the startups that try this path.
The Science of Scaling is a HubSpot Original Podcast // Brought to you by HubSpot Media in collaboration with HubSpot For Startups // Produced by Matthew Brown.
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