Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Matt Jones - Helping Tradies Build Smarter, Scalable Businesses, Matt Jones - Helping Tradies Build Smarter, and Scalable Businesses. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Jones - Helping Tradies Build Smarter, Scalable Businesses, Matt Jones - Helping Tradies Build Smarter, and Scalable Businesses or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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The Psychology Behind Creating Content that Sells | ft. Rai Cornell | Ep. 450
Manage episode 488097576 series 1416188
Content provided by Matt Jones - Helping Tradies Build Smarter, Scalable Businesses, Matt Jones - Helping Tradies Build Smarter, and Scalable Businesses. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Jones - Helping Tradies Build Smarter, Scalable Businesses, Matt Jones - Helping Tradies Build Smarter, and Scalable Businesses or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
We dive into the intricacies of modern marketing. In today's episode, titled "The Psychology of a Savvy Buyer: Appealing to Modern Informed Audiences," hosts Matt Jones and Rai explore the powerful connection between psychology and marketing. Joined by Rai from Cornell Content Marketing, they kick off a fascinating mini series about achieving 90% presold buys using psychology-driven strategies. This first episode unpacks how understanding the psychology of today's informed buyers can transform your marketing approach, and why building authentic relationships with your audience is crucial in standing out amidst the noise.
Listen to the video version of this podcast at https://youtu.be/MMNwPLMUD1w
Timestamp:
00:00 From Psychology to Content Marketing
05:39 Developing Unique Business Mechanisms
07:30 "Stages of Change in Marketing"
13:36 "Answer FAQs with Content"
16:17 AI-Augmented Sales Qualification Process
19:47 Addressing Sticker Shock Early
21:28 "Lead Conversions: Warm vs. Cold"
27:32 "Effective Sales Conversation Strategies"
29:27 Template-Driven Sales Hilarity
33:54 Respect and Empower Your Buyers
35:28 Customer-Focused Case Study Approach
38:54 Visit SiteShare for Resources
Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!
👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net
📲 Stay Connected:
- Facebook: The Site Shed
- Instagram: @thesiteshed
- LinkedIn: The Site Shed
- Website: thesiteshed.com
- Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed
⭐ Enjoyed This Episode? Leave us a review here!
449 episodes
Share
Manage episode 488097576 series 1416188
Content provided by Matt Jones - Helping Tradies Build Smarter, Scalable Businesses, Matt Jones - Helping Tradies Build Smarter, and Scalable Businesses. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Jones - Helping Tradies Build Smarter, Scalable Businesses, Matt Jones - Helping Tradies Build Smarter, and Scalable Businesses or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
We dive into the intricacies of modern marketing. In today's episode, titled "The Psychology of a Savvy Buyer: Appealing to Modern Informed Audiences," hosts Matt Jones and Rai explore the powerful connection between psychology and marketing. Joined by Rai from Cornell Content Marketing, they kick off a fascinating mini series about achieving 90% presold buys using psychology-driven strategies. This first episode unpacks how understanding the psychology of today's informed buyers can transform your marketing approach, and why building authentic relationships with your audience is crucial in standing out amidst the noise.
Listen to the video version of this podcast at https://youtu.be/MMNwPLMUD1w
Timestamp:
00:00 From Psychology to Content Marketing
05:39 Developing Unique Business Mechanisms
07:30 "Stages of Change in Marketing"
13:36 "Answer FAQs with Content"
16:17 AI-Augmented Sales Qualification Process
19:47 Addressing Sticker Shock Early
21:28 "Lead Conversions: Warm vs. Cold"
27:32 "Effective Sales Conversation Strategies"
29:27 Template-Driven Sales Hilarity
33:54 Respect and Empower Your Buyers
35:28 Customer-Focused Case Study Approach
38:54 Visit SiteShare for Resources
Enjoyed the podcast? Take your trade business to the next level by incorporating AI! Don’t get left behind—explore Tradie Hub at tradiehub.net. Discover game-changing AI solutions designed to boost efficiency and growth for trade businesses worldwide. Check it out today!
👀 Check This Out:
Thinking about adding AI to your trade business? Discover what’s possible with TradieHub.net
📲 Stay Connected:
- Facebook: The Site Shed
- Instagram: @thesiteshed
- LinkedIn: The Site Shed
- Website: thesiteshed.com
- Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed
⭐ Enjoyed This Episode? Leave us a review here!
449 episodes
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Similar to The Site Shed
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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