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Unlocking AI: Transforming Small Business Marketing with Innovative Tools and Strategies
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Curious about how AI can transform your small business? Join us for an intriguing conversation with Stephanie Davinskas from Sizzle Force Marketing, as she uncovers the practical applications of AI tools tailored for small-scale operations. Celebrating three incredible years of podcasting, we reflect on our journey and growing guest roster. Stephanie introduces us to innovative tools like Fathom, an AI note-taker, and shares strategies to harness AI without falling victim to convoluted jargon or ineffective, costly solutions.
Dive into the world of AI-powered efficiency with tools like Fathom and ChatGPT! Learn how Fathom can revolutionize your Zoom meetings by recording, summarizing, and providing actionable insights. For those who prefer in-person gatherings, alternatives like Otter are discussed with a touch of humor about potential AI interjections. We examine ChatGPT's strengths in ideation, strategy development, and research, while cautioning against over-reliance for content creation to avoid repetitive, homogenized posts. Get insights on generating engaging social media content and our personal experiences with various AI subscriptions.
Unlock the full potential of AI in your marketing strategy! We discuss the art of training ChatGPT to understand your brand voice and customer insights, akin to onboarding a new employee. Stephanie sheds light on TikTok's geo-targeting capabilities, strategic AI use in small business marketing, and the importance of AI marketing assistants. Learn about managing Google reviews and the ethical use of AI-generated content on LinkedIn. As we wrap up, discover how AI Matchmaker services can help identify and implement the perfect AI solutions for your business, making everyday tasks more efficient and effective.
From the Zoo to Wild is a book for entrepreneurs passionate about home services, looking to move away from corporate jobs. Chris Lalomia, a former executive, shares his path, discoveries, and tools to succeed as a small business owner in home improvement retail. The book provides the mindset, habits, leadership style, and customer-oriented processes necessary to succeed as a small business owner in home services.
Chapters
1. AI Navigation in Small Business (00:00:00)
2. AI Note Taking and Content Generation (00:05:05)
3. Customizing AI for Exceptional Content (00:11:44)
4. AI Marketing Strategies for Small Business (00:26:35)
5. AI Marketing Solutions for Business (00:39:40)
232 episodes
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