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Content provided by Sam-Erik Ruttmann. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sam-Erik Ruttmann or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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FACEBOOK ADS Secrets to BOOST Direct Bookings in 2025! TSHS – 106
Manage episode 455403688 series 3082990
Content provided by Sam-Erik Ruttmann. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sam-Erik Ruttmann or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of the Social Hôtelier podcast, host Sam-Erik Ruttmann welcomes Carol Kabaale, a meta-certified ad strategist specializing in hotel Facebook ads. They discuss the importance of purpose-driven advertising, the evolution of online marketing in hospitality, and how independent hotels can leverage data-driven strategies to attract direct bookings. Carol shares insights on building relationships with guests through email marketing, creating personalized experiences, and highlighting local culture to stand out in a saturated market. The conversation also covers effective retargeting strategies for past guests and ways to communicate exclusive experiences to foster loyalty. In this conversation, Carol Kabaale discusses innovative strategies for independent hotels to enhance guest engagement, measure ROI on advertising, and leverage storytelling to build brand identity.
She emphasizes the importance of nurturing leads through targeted campaigns, the challenges independent hotels face in a competitive market, and the role of automation in hospitality.
Additionally, she highlights the need for a dynamic online presence and the emerging trends in hospitality marketing that hoteliers should embrace.
154 episodes
Share
Manage episode 455403688 series 3082990
Content provided by Sam-Erik Ruttmann. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sam-Erik Ruttmann or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of the Social Hôtelier podcast, host Sam-Erik Ruttmann welcomes Carol Kabaale, a meta-certified ad strategist specializing in hotel Facebook ads. They discuss the importance of purpose-driven advertising, the evolution of online marketing in hospitality, and how independent hotels can leverage data-driven strategies to attract direct bookings. Carol shares insights on building relationships with guests through email marketing, creating personalized experiences, and highlighting local culture to stand out in a saturated market. The conversation also covers effective retargeting strategies for past guests and ways to communicate exclusive experiences to foster loyalty. In this conversation, Carol Kabaale discusses innovative strategies for independent hotels to enhance guest engagement, measure ROI on advertising, and leverage storytelling to build brand identity.
She emphasizes the importance of nurturing leads through targeted campaigns, the challenges independent hotels face in a competitive market, and the role of automation in hospitality.
Additionally, she highlights the need for a dynamic online presence and the emerging trends in hospitality marketing that hoteliers should embrace.
154 episodes
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Similar to The Social Hotelier
Travel, at its best, changes the way we see the world. Join us each week as we dig into stories from people who took a trip—and came home transformed. Travel Tales by Afar is your ticket to the world, no passport required.
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TED is a nonprofit devoted to ideas worth spreading. On this video feed, you'll find TED Talks to inspire, intrigue and stir the imagination from some of the world's leading thinkers and doers, speaking from the stage at TED conferences, TEDx events and partner events around the world. This podcast is also available in high-def video and audio-only formats.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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continue reading
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