A podcast that inspires hoteliers to create meaningful and memorable experiences for their customers, in pursuit of their passion.I share my views and experiences relating to hospitality, tech trends and also relating to humanity. I am sitting down with world-class speakers, leading industry suppliers, top performing hoteliers, sharing about their inspiration, lessons they learned and how to make an impact.
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These are my close and personally formulated bottled stories called ¨HELSINKI CALLING', about my daily life in Helsinki. I will share tips from my travels that learned from the local community, where to stay, where to enjoy a local meal, and places of interest. Join my journey and send me comments.
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Rethinking Hospitality Leadership & Education | Marc Dardenne Interview. TSHS – 126
50:51
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50:51🎙️ Welcome to The Social Hotelier Show with Sam-Erik Ruttmann – named one of the Top 20 Hotel Podcasts globally by FeedSpot! 🌟 In this exclusive conversation, Sam-Erik interviews Marc Dardenne, CEO of Modon Hospitality, on the evolving role of hospitality education, leadership transformation, and why rethinking hotel design, branding, and talent en…
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Future of Food Tourism: 4 Bold Scenarios! TSHS – 125
53:51
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53:51Future of Food Tourism: 4 Bold Scenarios Welcome to The Social Hotelier Show with Sam-Erik Ruttmann! In this episode, we explore the ¨future of food tourism¨ with renowned futurist Dr. Ian Yeoman. From lab-grown delicacies to regenerative dining experiences and dystopian luxury, we dive into four bold scenarios that redefine how we eat, travel, and…
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This Surprising Truth About Wellness Will Shock You! TSHS – 124
42:39
42:39
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42:39In this eye-opening episode of The Social Hotelier Show, Sam-Erik Ruttmann reconnects with Niels Steeman—once a high-flying tourism executive in Asia, now a wellness coach on a mission to redefine success. Discover how a near-death experience underwater triggered a radical transformation, shedding over 40 kilos, quitting alcohol, and redefining wha…
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What Are The BIG Changes Happening In Hotel Industry NOW. TSHS – 123
52:08
52:08
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52:08✅ What Are The BIG Changes Happening In Hotel Industry NOW In this episode of the Social Hotelier podcast, host Sam-Erik Ruttmann speaks with Rocco Bova, a seasoned hotelier and founder of the Summit Mexicano de la Hospitalidad. Rocco shares his journey in the hospitality industry, his love for Mexico, and the cultural richness he has experienced. …
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How Blue Apple Beach Redefines Eco-Luxury & Regenerative Hospitality TSHS – 122
1:01:31
1:01:31
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1:01:31🌱 In this powerful episode of The Social Hotelier, host Sam-Erik Ruttmann sits down with Portia Hart, founder of Blue Apple Beach—a regenerative hospitality concept in Cartagena, Colombia. From crushing glass bottles into usable sand to empowering local communities through sustainable supply chains, Portia proves that luxury can lead with purpose. …
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Why Your First Impression Could Make or Break Guest Experience TSHS – 121
41:47
41:47
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41:47Why Your First Impression Could Make or Break Guest Experience In this episode of The Social Hotelier Show, Sam-Erik Ruttmann welcomes renowned keynote speaker and author Sylvie Di Giusto. Together, they explore the psychology of first and lasting impressions in hospitality and how unconscious biases shape guest experiences. Sylvie breaks down her …
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What Makes a SUCCESSFUL Digital Ads Campaign in 2025. TSHS – 120
42:51
42:51
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42:51Maximize Your Digital Ads ROI Proven Strategies for Lasting Success Proven Strategies for Hotels, Restaurants, and Businesses to Succeed in Google Ads, Meta, and Beyond Many businesses are burning through their digital advertising budgets without a clear strategy. As John Horn, CEO of @Stubgroup , reveals, success in digital marketing requires a th…
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From Boardroom to Global Impact: How One Family Foundation is Changing Lives. TSHS – 119
38:33
38:33
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38:33From Boardroom to Global Impact: How One Family Foundation is Changing Lives In this inspiring episode, Sam-Erik Ruttmann welcomes Morgan DeNicola, Executive Director of the DeNicola Family Foundation. Discover how this dynamic leader transitioned from marketing in her family’s business empire to championing global health, cultural diplomacy, and h…
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How to Maximize Hotel Profitability in a Changing Market. TSHS – 118
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56:36
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56:36How to Maximize Hotel Profitability in a Changing Market. In this episode of the Social Hôtelier podcast, host Sam-Erik Ruttmann speaks with Michael Grove, CEO of HotStats, about the evolving landscape of the hospitality industry. They discuss the importance of financial intelligence, the need for hoteliers to look beyond traditional metrics like R…
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AI & Service Transformation Unforgettable Hospitality Experiences TSHS – 117
45:08
45:08
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45:08AI & Service Transformation Unforgettable Hospitality Experiences In this episode of the Social Hotelier podcast, host Sam-Erik Ruttmann interviews Johann Diaz, an expert in service transformation and customer experience. They discuss the importance of redefining strategies to meet evolving customer needs, the role of AI in enhancing service delive…
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Redefining Hospitality: From Sustainability to Regeneration. TSHS – 116
39:08
39:08
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39:08Redefining Hospitality: From Sustainability to Regeneration A Deep Dive into Sustainable Tourism, Policy Challenges, and the Double-edged Sword of Social Media In this episode of the Social Hotelier podcast, host Sam-Erik Ruttmann engages with Chalana Perera, the founder of Retrace Hospitality, to discuss the critical shift from sustainable to rege…
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The Hidden Profit Killers in Restaurants—And How to Fix Them. TSHS – 115
26:12
26:12
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26:12The Hidden Profit Killers in Restaurants—And How to Fix Them In this episode, Sam Erik Ruttmann interviews Geordy Murphy, a visionary restaurateur and owner of Cypress Hospitality Group. Geordy shares his journey from managing restaurants to developing innovative software solutions for the hospitality industry with FOBESoft. The conversation covers…
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Independent vs. Global Hotels: The Fight for Authenticity & Culture. TSHS – 114
37:13
37:13
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37:13In this engaging conversation, with Abdul Baaghil, Co – Founder / principal Harvest Cotton Tale, Abdul speaks about his experience working for luxury hotel brands, like Ritz Carlton, Cambell Gray Hotel. Abdulshares his journey from corporate management to independently developing hotels rooted in authenticity and cultural identity. Together, we exp…
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AI Expert Exposes Shocking Truth About Video Generation! TSHS – 113
36:42
36:42
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36:42🔥 Get ready for an interesting conversation with Jayanth N Kolla, Founder& Partner of Convergence Catalyst, Expert on AI, Machine Learning. This is our annual episode discussing the rapid evolution of AI and its profound impact on the travel and tourism industry. We explore how social media influences travel trends, the rise of Generative AI Travel…
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The Wellness Industry Exposed: What Most Hotels Get Wrong. TSHS – 112
40:14
40:14
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40:14The Wellness Industry Exposed: What Most Hotels Get Wrong. Join Sam-Erik Ruttmann on The Social Hotelier Podcast as he dives into wellness and hospitality innovation with Celine Vadam of WeThink. Explore how wellness-centric hotel designs, technology-driven spa treatments, and inclusive experiences are reshaping the wellness industry. Discover acti…
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The Art of Hospitality: Designing Spaces That Inspire and Connect. TSHS – 111
44:12
44:12
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44:12The Art of Hospitality: Designing Spaces That Inspire and Connect Have you ever walked into a space and felt instantly at ease—as if it were designed just for you? Or perhaps the opposite, where a space seemed to push you away, leaving you feeling out of place? The spaces we inhabit hold incredible power, shaping our emotions, connections, and even…
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Discover How to Grow Your Business Through Podcasting. TSHS – 110
31:59
31:59
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31:59Discover How to Grow Your Business Through Podcasting Welcome to this episode of The Social Hotelier Podcast! Today, we are honored to host Noémi Beres, co-owner of Podcast Connections, an agency renowned for helping entrepreneurs amplify their voices through strategic podcast interviews. With over 11 years of experience in content creation and onl…
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What Makes a TRULY Successful Marketing Strategy? TSHS – 110
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55:24
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55:24What Makes a TRULY Successful Marketing Strategy? In this episode of the Social Hotelier Podcast, host Sam-Erik Ruttmann speaks with Eric Dingler, a digital nomad and marketing expert, about the intersection of travel and marketing strategies. He runs successfully a location-independent business. Eric shares insights from his family’s journey as th…
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How the Blue Zones Lifestyle Can Help You Live Longer – Celine Vadam TSHS – 109
43:48
43:48
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43:48How the Blue Zones Lifestyle Can Help You Live Longer Welcome to the first episode of the Mini Series about Wellness – with Celine Vadam, Founder of WE (I) Think and Blue Zones Expert. In this episode of The Social Hotelier Show, host Sam-Erik Ruttmann engages with wellness expert Celine Vadam, to explore the transformative world of wellness in hos…
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Top Sustainability Expert Shares Secrets to Redefining Success. TSHS-107
40:02
40:02
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40:02Top Sustainability Expert Shares Secrets to Redefining Success In this episode of the Social Hotelier Show, host Sam-Erik Ruttmann engages with Vanessa Thompson, a leader in sustainable finance and innovation. They discuss Vanessa’s journey from Silicon Valley to her current role at the Sustainability Experts, emphasizing the importance of sustaina…
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FACEBOOK ADS Secrets to BOOST Direct Bookings in 2025! TSHS – 106
40:50
40:50
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40:50In this episode of the Social Hôtelier podcast, host Sam-Erik Ruttmann welcomes Carol Kabaale, a meta-certified ad strategist specializing in hotel Facebook ads. They discuss the importance of purpose-driven advertising, the evolution of online marketing in hospitality, and how independent hotels can leverage data-driven strategies to attract direc…
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Is Your Wealth Aligned with Your Life’s Purpose? Revelations by an expert. TSHS – 105
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33:16
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33:16Is Your Wealth Aligned with Your Life’s Purpose? Revelations by an expert. In this episode of the Social Hôtelier podcast, host Sam-Erik Ruttmann speaks with Mukesh Bajaj, founder of NextZen Accounting, about achieving financial freedom while living a fulfilled life. Mukesh shares his journey, the development of his Seven Steps Fulfillment System, …
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Why Are Global Hotel Investors Choosing Nature Over Cities? TSHS – 103
50:16
50:16
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50:16Why Are Global Hotel Investors Choosing Nature Over Cities? In this episode of the Social Hotelier podcast, host Sam-Erik Ruttmann speaks with Tea Ros, a leading international hotel consulting professional. They discuss Tea’s extensive career in hospitality, the impact of COVID-19 on investment trends, and the growing interest in resort locations o…
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Ross Brand’s Top 3 Social Media Secrets for 2025. TSHS-102
50:58
50:58
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50:58Ross Brand’s Top 3 Social Media Secrets for 2025 In this conversation, I discuss with Ross Brand the evolving landscape of live streaming and video content creation, focusing on platforms like LinkedIn, YouTube, and Substack. We explore the potential of vertical videos on LinkedIn, the importance of YouTube for audience engagement, and how Substack…
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Transforming Hospitality: AI, Automation, and the Art of Golf. TSHS – 101
56:52
56:52
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56:52Transforming Hospitality: AI, Automation, and the Art of Golf In this episode, Sam-Erik Ruttmann interviews Sami Hero, Founder & CEO Growth Fusion Advisors. Sami shared his insights on data-driven decision making, the role of AI in hospitality, and the significance of automation. The conversation also touches on the connection between golf and busi…
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Insider Secrets of the KOREAN LUXURY Market Revealed! TSHS-100
45:12
45:12
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45:12In my recent conversation with Dominika Kustosz-Lee, CEO of DKL & Company, we explored some truly fascinating aspects of Korea’s luxury scene, hospitality, and her own life journey. Dominika shared how brands in Korea go beyond the usual, creating immersive luxury experiences that feel both playful and perfectly on-brand. It’s incredible to hear ho…
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Innovative Podcasting Ideas for Hoteliers. TSHS-0099
36:03
36:03
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36:03Sheryl Plouffe, co-founder of ICONMAKER® Joint Venture, discusses the power of video podcasting for hoteliers to elevate their brand, attract global guests, and position themselves as leaders in the hospitality industry. She emphasizes the importance of storytelling, showcasing local culture, and creating high-trust relationships through podcasting…
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Bloom Bar’s Hidden Secret to Success in the USA. TSHS-0098
25:46
25:46
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25:46In this conversation, Kofi Maafo, co-founder of Bloom Bar in Accra, Ghana, shares the inspiring journey of establishing a successful hospitality business that caters to the middle class. They identified a gap in the market for affordable yet high-end experiences He discusses the challenges faced, the cultural impact of their approach, and how they …
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How to Boost Direct Bookings Without Relying On Third Parties. TSHS-0097
38:57
38:57
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38:57In this episode, Sam-Erik Ruttmann interviews Philippa Gamse, a renowned digital strategist, about digital marketing strategies and analytics for independent hotels. They discuss Philippa’s career in digital strategy and analytics, the importance of engaging directly with guests online, the impact of artificial intelligence (AI) in the hospitality …
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The Sustainability Revolution, Guide to Confidence, Commitment & Consistency. TSHS-0096
32:28
32:28
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32:28The Sustainability Revolution, Guide to Confidence, Commitment & Consistency Lee Stewart, author of How to Build Sustainability into Your Business Strategy, discusses the importance of aligning business operations with long-term environmental, social, and economic sustainability. He emphasizes the need for transparency and honesty in sustainability…
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Why Empathy Is the Most Important Skill for Conscious Leaders. TSHS-0095
46:38
46:38
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46:38Why Empathy Is the Most Important Skill for Conscious Leaders In this episode, Sam-Erik Ruttmann interviews Mike Handcock, the chairman of the Circle of Excellence Group, about conscious leadership and the key elements of a positive hotel stay. Mike shares his journey from being a professional musician to becoming a thought leader and empowering co…
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Transforming Spaces: The New Era of Hotels. In this episode of the Social Hotelier podcast, host Sam-Erik Ruttmann speaks with Strategic Hospitality Advisor Nicola Delvecchio, about the emerging trends in hospitality business models. They discuss the shift from traditional hotel concepts to spaces focused on personal growth and transformation, the …
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Fraud exposed in hotels and restaurants TSHS – 093
49:39
49:39
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49:39Fraud exposed in hotels and restaurants This episode explores the topic of fraud in the hospitality industry, covering various forms of fraud and the pressures that contribute to unethical behavior. The conversation also touches on the importance of sustainability and the risks of greenwashing. My guests are Carin-Isabel Knoop and Dr. David E. Morr…
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Delivering a Brand on a Day-to-Day Basis The Future of Hospitality Branding Mark Natale, co-founder of Smart Thinking, shares his insights on luxury branding and the strategic strategies that have positioned his agency as a leader in the industry. He discusses his journey from managing fitness centers and spas to co-founding Smart Thinking, emphasi…
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The Inspiring Tale of Crafting a High-End Resort in Vietnam’s Mountains! TSHS-0091
43:09
43:09
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43:09The Inspiring Tale of Crafting a High-End Resort in Vietnam’s Mountains! Hylton Lipkin, General Manager of Garrya Mukang Chai and Om Thule at Ban Yen Tri Group, shares insights on opening a hotel in Vietnam. The hotel is a Banyan Group branded resort called Garrya. Lipkin discusses the challenges of staff recruitment, especially in a remote locatio…
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The journey from child gardener to international landscape architect. TSHS-0090
54:14
54:14
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54:14The journey from child gardener to international landscape architect. In this episode, landscape architect Matthieu Mehuys shares his journey from growing up on a farm to creating sustainable biodiverse gardens around the world. He emphasizes the importance of understanding how nature works and working with it to create beautiful and eco-friendly l…
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The Journey of a Self Taught Designer. TSHS-0089
31:37
31:37
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31:37In this episode, Sam-Erik Rutmann interviews Kay Chan, a freelance presentation designer with over two decades of experience. They discuss visual storytelling and brand communication, as well as Kay’s journey as a self-taught designer. Kay shares insights on working with Fortune 500 companies and the challenges of corporate bureaucracy. They also e…
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Personalizing the Guest Experience for a Deeper Connection. TSHS-0088
45:11
45:11
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45:11In this episode, Atiba de Souza, CEO and founder of Client Attraction Pros, discusses the role of hospitality in building communities and combating loneliness. Atiba shares his background in entrepreneurship and how it has shaped his perspective on business. He emphasizes the importance of having a bigger purpose and making a positive impact on oth…
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Revolutionizing Hospitality: Sustainable Solutions and Enhanced Guest Experiences. TSHS-0087
35:26
35:26
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35:26Revolutionizing Hospitality: Sustainable Solutions and Enhanced Guest Experiences. There are low-cost, high-impact sustainability initiatives… that don’t cost any money and are easy to implement.” In this episode, Sam-Erik Rutman interviews Sue Graves, CEO of Experience Alive, about sustainability in the hospitality industry. They discuss the impor…
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How to fix common digital marketing mistakes independent hotels make. TSHS-0086
28:58
28:58
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28:58How to fix common digital marketing mistakes independent hotels make. In this episode, Adam Sinkus, the managing partner of A-Purpose Partnership, and I discuss digital marketing for independent hotels. We discuss the importance of having a clear marketing message that aligns with the overall brand and customer experience. We also explore integrati…
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Step into the World of Scandinavia’s Beloved Crayfish Feast!
4:38
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4:38🎧 Welcome to "Crack, Sip, and Celebrate: Step into the World of Scandinavia’s Beloved Crayfish Feast!" 🎧 As the sun lingers in the Scandinavian sky, casting its golden hues over the Nordic landscape, a vibrant tradition bursts to life—as savory and rich as the summer itself. Picture this: tables adorned with whimsical crayfish-themed decorations, d…
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Key to Resilience and Adaptability in the Travel Industry. TSHS-0085
30:48
30:48
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30:48Key to Resilience and Adaptability in the Travel Industry. Brian Chappon, CEO and founder of Centered Travel Wellness, shares his journey and the creation of a digital lifestyle platform for wellness-focused travelers. He discusses the importance of resilience and the ability to adapt in the face of challenges. Brian emphasizes the value of listeni…
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"Uncover Porvoo: Finland’s Best-Kept Secret with a Hollywood Twist"
6:20
6:20
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6:20"Uncover Porvoo: Finland’s Best-Kept Secret with a Hollywood Twist" Porvoo is a picturesque town with charming streets, riverside views, and incredible restaurants. It is only a short drive or bus ride from Helsinki. The Old Town is a living snapshot of the town's past, with historical landmarks and cobbled streets. The Porvoo Museum and Johan Ludv…
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Attracting Talent: Treat recruitment like modern marketing. TSHS – 084
2:47
2:47
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2:47Attracting Talent: How Hotels Are Transforming Recruitment into Marketing. Summary The recruitment process in the hospitality industry is changing, and hotels need to treat it like modern marketing. Selling the destination and the dream is important in attracting potential employees. The hotel’s brand story and values play a significant role in att…
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Mastering Leadership in Hospitality: Insights on Challenges, Change, and Connection. TSHS-083
37:07
37:07
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37:07Mastering Leadership in Hospitality: Insights on Challenges, Change, and Connection. In this episode, Sam-Erik Ruttmann interviews Summer Jelinek, a leadership expert with 20 years of hospitality experience. They discuss the challenges of leadership, the importance of personal connections in business, and the changing landscape of the workplace. Su…
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Why Blue Zone Retreats Work – discussion with Celine Vadam, Head of Retreats. In this episode, Sam-Erik Rutmann discusses Blue Zone retreats with Celine Vadam, the founder and CEO of a wellbeing concept consultancy WE(i)Think. We explore the uniqueness of Blue Zone retreats, the proliferation of wellness retreats in the market, and the importance o…
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The Tall Ships Races Helsinki 2024: Bringing the Age of Sailing Closer
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4:41Ahoy, listeners! In this episode of "Sam-Erik Prive'," we embark on a journey through one of the most captivating maritime events of the year: The Tall Ships Races. Join us as we explore how this event brings the grandeur of old-world sailing into the modern era, fostering education, teamwork, and international camaraderie. https://tallshipraceshel…
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Hotel Marketing Mastery: Insider Tips to Skyrocket Your Room Bookings! TSHS – 081
38:09
38:09
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38:09Hotel Marketing Mastery: Insider Tips to Skyrocket Your Room Bookings! In this episode, Brandon Leibowitz, the founder of SEO Optimizer, shares insights on digital marketing for the hotel industry. The conversation covers search engine optimization, content marketing, social media marketing, pay-per-click advertising, email marketing, analytics, co…
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Enhancing Guest Experience in Hospitality with Amazon’s Principles. TSHS-080
45:41
45:41
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45:41In this episode, Steve Anderson, an expert and author of The Bezos Letters, discusses examples of the principles of growing a business like Amazon. He shares insights on customer obsession, day-one mentality, high-velocity decision-making, and more. The conversation also delves into applying these principles in the hospitality industry and the impa…
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Bridging Finance, Hospitality, and Podcasting. TSHS-079
49:19
49:19
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49:19Bridging Finance, Hospitality, and Podcasting, discussion with Jelani Millard, founder of The Wapechi Collection. In this episode, Sam-Erik Ruttmann interviews Jelani Millard, a professional risk analyst, podcaster, and hospitality enthusiast. We discuss Jelani Millard’s background, travel experiences, involvement in hospitality, and the Wepachi Co…
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