Insider Secrets of the KOREAN LUXURY Market Revealed! TSHS-100

The Social Hotelier

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In my recent conversation with Dominika Kustosz-Lee, CEO of DKL & Company, we explored some truly fascinating aspects of Korea’s luxury scene, hospitality, and her own life journey. Dominika shared how brands in Korea go beyond the usual, creating immersive luxury experiences that feel both playful and perfectly on-brand. It’s incredible to hear how they cater to a market as dynamic and trend-focused as Korea, where customers expect new and exciting experiences around every corner.

We also discussed how hospitality could learn from retail in Korea—like using local art and personalized touches that bring spaces to life and tell a story. Dominika’s personal stories from her 16 years in Korea resonated with me. She offered insight into how Korea’s seamless blend of digital and physical retail, combined with its rich cultural scene, makes it a unique trendsetter on the global luxury stage. It was such an inspiring conversation, and I learned so much from her perspective.

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