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Gazing into My Crystal Ball: Using the PESO Method in an AI World
Manage episode 468322373 series 2353932
Gini Dietrich dives into AI and how PR professionals are the future of marketing. She discussed the future of paid media and using paid strategies to extend your reach with valuable content with the PESO Model. The key isn't reaching the most people; it's reaching the right people.
343 episodes
Manage episode 468322373 series 2353932
Gini Dietrich dives into AI and how PR professionals are the future of marketing. She discussed the future of paid media and using paid strategies to extend your reach with valuable content with the PESO Model. The key isn't reaching the most people; it's reaching the right people.
343 episodes
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