Best Founder of Spin Sucks Podcasts (2025)

1
Canada Elects the Anti-Trump 1:32:00

4d ago1:32:00

1:32:00

Ben and Tommy discuss the Liberal Party’s shocking come-from-behind victory in the Canadian election and why it was a rebuke of Donald Trump, Ukrainian President Volodymyr Zelensky and Trump’s meeting at the Vatican and why Trump’s peace talks with Russia have failed, and the never-ending chaos swirling around Defense Secretary Pete Hegseth. They a…

1
Rethink, Refine and Future Proof Your Communications Strategy 16:45

5d ago16:45

16:45

As economic uncertainty and the pace of technological change increases around the world, the communications plans you made late last year might already need an update. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking you through how you should be reviewing and updating your communications plans in light of this constantly …

1
Chaos at the Pentagon 1:14:17

11d ago1:14:17

1:14:17

Tommy and Ben discuss the latest scandal engulfing Secretary of Defense Pete Hegseth and why even his defenders say the Pentagon is in chaos, a report about the FBI Director’s jet-setting lifestyle, and Secretary of State Marco Rubio’s mindless reorganization of the State Department. They also talk about Pope Francis’ moral leadership on global aff…

1
The Evolution and Elevation of the PESO Model© 17:27

12d ago17:27

17:27

A lot has changed since the PESO Model© was first released in 2014 - marketing and communications have all seen massive change - but the model has been there through it. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is sharing the evolution and elevation of the PESO Model, so that the marketing communications professionals who use…

1
World’s Lamest Dictator Goes to Washington 1:38:01

18d ago1:38:01

1:38:01

Tommy and Ben discuss El Salvadorian President Nayib Bukele’s White House meeting with Trump and their coordinated assault on due process in America, the terrifying prospect of Trump sending American citizens to foreign prisons, Daniel Noboa’s re-election in Ecuador, and disgraced military contractor Erik Prince’s attempts to privatize and profit f…

1
What AI Can Do and Why it Can't Replace You 16:34

19d ago16:34

16:34

AI adoption in the PR industry has been huge, but you're not at risk of being replaced. AI is taking over the work that ultimately, we don't want to be doing, and on today's episode of the Spin Sucks Podcast, Gini Dietrich is sharing exactly how to get started, and where your human touch is, and will remain, needed.…

1
Trump Tariffs Create Global Chaos 1:38:58

25d ago1:38:58

1:38:58

Tommy and Ben discuss the disastrous impact of Trump’s “Liberation Day” tariffs, how a fringe right-wing conspiracy theorist got Trump to fire top national security officials, Israeli PM Benjamin Netanyahu’s visit to Washington and the upcoming talks between the Trump administration and Iran. Then they explain why South Sudan is teetering on the ed…

1
The Enterprise Integration Gap 22:03

26d ago22:03

22:03

When customer journeys are non-linear, and happening around the world, a one-size fits all approach to marketing an communication just doesn't work - but picking and choosing individual tactics from the PESO Model© won't fix the problem - you need a whole strategy. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how large organi…

1
Happy "Liberation Day" to All Who Celebrate 1:30:44

1M ago1:30:44

1:30:44

Tommy and Ben discuss French far-right leader Marine Le Pen’s embezzlement conviction and what it could mean for France’s political future, reactions from world leaders to Trump’s promised “Liberation Day” when US tariffs on global imports will supposedly go into effect, and a spate of incompetent national security staffing stories from Elise Stefa…

1
[Replay] The 5 Kinds of Stories You Need to Tell 18:15

1M ago18:15

18:15

Being a good communicator means being able to effectively tell stories - that is what helps you build trust and relationships. On today's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the stories that work best in business and how you can get comfortable telling them.By Gini Dietrich, Founder of Spin Sucks

1
Call of Duty: Dumbass Group Chat 1:40:18

1M ago1:40:18

1:40:18

Tommy and Ben discuss the fallout from Trump's national security team accidentally sending top secret war plans to a journalist, Turkey's backsliding democracy as a result of Erdoğan arresting his top political opponent, and Bibi Netanyahu's continuing efforts to remove internal critics while Israel gears up for potential annexation of Gaza. They a…

1
The Shift In Thinking That Creates Strong Brand Stories 15:35

1M ago15:35

15:35

Most brand stories miss the mark becuase they're focused on the wrong thing, don't resonate with the intended audience, or lack consistency accross different channels. But there is a way to do it right, and that's exactly what Gini Dietrich is sharing this week on the Spin Sucks Podcast.By Gini Dietrich, Founder of Spin Sucks

1
Trump Reignites the Forever Wars 1:39:22

2M ago1:39:22

1:39:22

Tommy and Ben discuss Bibi Netanyahu restarting the war in Gaza as he creates a new domestic political crisis, why Trump's airstrikes against the Houthi rebels in Yemen are likely to fail, and the gutting of Voice of America. They also cover the latest in Trump's efforts to harness the Alien Enemies Act to deport alleged gang members to El Salvador…

1
[Replay] Winning Business without Proposals 9:46

2M ago9:46

9:46

Requests for Proposals are the bane of many agency's existence, and although they're popular, they're rarely the best way to stary a new professional relationship. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about a better way to position yourself as an expert and get new business without the proposals.…

1
A true story of money, Mafia & the Vatican (Shadow Kingdom Episode 1) 27:27

2M ago27:27

27:27

Today we're excited to bring you the first episode of Shadow Kingdom: God's Banker. In the summer of 1982, the Vatican’s top money man was found dead. Roberto Calvi was at the center of a prolific money laundering scheme that put him in the crosshairs of the Sicilian mafia, a secret far-right chapter of the Freemasons, and the Catholic Church. Fort…

1
Ceasefire in Ukraine? 1:41:59

2M ago1:41:59

1:41:59

Tommy and Ben discuss late-breaking news that Russia and Ukraine may agree to a 30-day ceasefire, Canada’s new Prime Minister and the rapidly escalating trade war with the United States that he’ll inherit, and the final death knell for USAID. They also talk about the irrational anger at the Trump administration’s direct talks with Hamas, and the An…

1
Vertical Stories Need to be on Your Radar 16:04

2M ago16:04

16:04

You've seen them on TikTok, Instagram, Facebook and YouTube - they're an increasingly popular and important method of connecting with the people interested in the companies you represent. On this week's episode of the Spin Sucks podcast, Gini Dietrich is talking about how to use this format, and how to integrate it into your PESO Model© strategy.…

1
Can Ukraine Survive Trump? 1:24:08

2M ago1:24:08

1:24:08

Tommy and Ben discuss the continued fallout from President Trump and Ukrainian President Volodymyr Zelensky’s disastrous White House meeting, including Europe’s attempt to come up with an alternative peace plan, Trump casually talking about regime change in Ukraine, and the giddy response from the Kremlin. They also discuss the potentially devastat…

1
The New AI Search Reality 17:58

2M ago17:58

17:58

If AI is stopping people from clicking through to websites - what is the end goal for our PR work? That's what Gini Dietrich is exploring on this week's episode of the Spin Sucks Podcast: the challenges, the opportunities and what you should be tracking and prioritizing as the landscape keeps shifting.…

1
Trump and Zelensky's Disastrous Meeting 42:22

2M ago42:22

42:22

Tommy and Ben discuss Donald Trump and Ukrainian President Volodymyr Zelensky’s disastrous meeting at the White House that erupted in a yelling match and resulted in Zelensky being told to leave. They dig into JD Vance’s role as instigator, the revealed motivations for attacking Zelensky in front of the press, and what Zelensky’s options are for pu…

1
The US and Europe’s Conscious Uncoupling 1:31:12

2M ago1:31:12

1:31:12

Tommy and Ben discuss the increasing divide between the US and Europe on the issue of the war in Ukraine just as the world marks the three year anniversary, including a mineral reserves deal and America’s vote against a UN resolution calling for an end to Russian aggression. They also talk about Germany’s election results and the likely new Chancel…

1
Gazing into My Crystal Ball: Using the PESO Method in an AI World 16:00

2M ago16:00

16:00

Gini Dietrich dives into AI and how PR professionals are the future of marketing. She discussed the future of paid media and using paid strategies to extend your reach with valuable content with the PESO Model. The key isn't reaching the most people; it's reaching the right people.By Gini Dietrich, Founder of Spin Sucks

1
Putin’s Wildest Dreams Come True 1:35:20

2M ago1:35:20

1:35:20

Tommy and Ben discuss the seismic shift in US foreign policy that happened this past week after Trump announced that the US and Russia would directly negotiate an end to the war in Ukraine through talks that exclude Ukraine and Europe. They also explain how JD Vance’s first foreign trip insulted nearly every leader in Europe while boosting Germany’…

1
Become an Overnight Success in Just 10 Years 15:56

3M ago15:56

15:56

Your intellectual property is the culmination of your experience, insights and proven methodologies - and you should make sure that your proprietary ideas, productized services and frameworks are unambiguously yours. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is walking you through the exact steps to take to use you IP to becom…

1
Trump’s Insane Plan To “Own” Gaza 1:27:42

3M ago1:27:42

1:27:42

Tommy and Ben discuss how Trump’s insane plan to ethnically cleanse and “own” the Gaza strip is destabilizing governments in Egypt and Jordan, and why Trump keeps undermining the Gaza ceasefire deal he helped broker. They also discuss new whistleblower allegations about Trump’s pick to lead the FBI, how the Department of Justice is making it harder…

1
How AI is Changing Search - What You Need to Know 15:56

3M ago15:56

15:56

AI search engines, and even traditional search engines using AI are changing how people look for and find information. For communicators, this means we need to update the way we're using the PESO Model© to make sure we're getting found where people are looking. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is telling you how.…

1
Elon Musk’s DOGE Dorks Gut USAID 1:33:17

3M ago1:33:17

1:33:17

Tommy and Ben discuss the assault on USAID by Trump and Elon Musk, how Democrats can best make the argument to support it, and why putting it under the purview of the State Department is a bad idea. They also discuss a purge at the FBI, Marco Rubio’s first overseas trip as Secretary of State, the moral and logistical stupidity of both sending US pr…

1
Creating Ecosystems Around Your Opportunities 15:45

3M ago15:45

15:45

The magic of the PESO model is integration between the different media types. Often the lines are blurred between the elements and that means you're doing it exactly right. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to be omnipresent, and why you need to create an environment around each opportunity you hav…

1
Trump's New MAGA Deep State 1:26:37

3M ago1:26:37

1:26:37

Tommy and Ben discuss Trump’s freeze on foreign aid and the deadly consequences of stopping programs like clearing unexploded bombing and HIV/AIDS treatment and prevention, Trump’s move to revoke security details for former officials like Anthony Fauci, Mike Pompeo, and John Bolton. They also talk about Trump’s tariff threats and foreign policy bul…

3M ago21:26

21:26

More and more of the public have trust issues with companies and media. Gini Dietrich reviews the Annual Edelman Trust Barometer Report and how you can use the PESO Model to address trust challenges in today's communication landscape.By Gini Dietrich, Founder of Spin Sucks

1
Trump the “Peacemaker” 1:38:22

3M ago1:38:22

1:38:22

Tommy and Ben discuss Trump’s inauguration, the tech oligarchy that was on display, foreign leaders in attendance, some of the most damaging and far-reaching executive orders from pulling out of the Paris Climate agreement to designating Mexican cartels terrorist organizations, and nomination updates on Tulsi Gabbard and Pete Hegseth. They also tal…

3M ago19:56

19:56

A mistake that companies and individuals often make with the PESO Model© is treating it like a checklist of tactics rather than what it really is - an integrated strategy. On This week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to make sure you're getting all of the benefits of the system - not just a few wins here and …

1
Biden’s Foreign Policy Farewell 1:26:22

4M ago1:26:22

1:26:22

Tommy and Ben discuss Pete Hegseth’s confirmation hearing for Secretary of Defense, President Biden’s final foreign policy speech, and the many global challenges Donald Trump will be inheriting on his first day in office. They also talk about the potential for a last minute ceasefire deal between Israel and Hamas, Lebanon’s new president, far-right…

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Founder Of Spin Sucks Podcasts

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