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The Enterprise Integration Gap
Manage episode 475778661 series 2353932
Content provided by Gini Dietrich and Founder of Spin Sucks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gini Dietrich and Founder of Spin Sucks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
When customer journeys are non-linear, and happening around the world, a one-size fits all approach to marketing an communication just doesn't work - but picking and choosing individual tactics from the PESO Model© won't fix the problem - you need a whole strategy.
This week on the Spin Sucks Podcast, Gini Dietrich is talking about how large organizations operating internationally can fill that gap, improve performance and bring consistency to your operation.
343 episodes
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Manage episode 475778661 series 2353932
Content provided by Gini Dietrich and Founder of Spin Sucks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gini Dietrich and Founder of Spin Sucks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
When customer journeys are non-linear, and happening around the world, a one-size fits all approach to marketing an communication just doesn't work - but picking and choosing individual tactics from the PESO Model© won't fix the problem - you need a whole strategy.
This week on the Spin Sucks Podcast, Gini Dietrich is talking about how large organizations operating internationally can fill that gap, improve performance and bring consistency to your operation.
343 episodes
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