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The Spot EP7: INBOUND 2020, Don't Delight Your Customer, & Anthropology Marketing
Manage episode 287563065 series 2895623
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Ready, Spot, Go ... In this episode of The Spot, we Juli, Doug, George, and Max, talk about INBOUND 2020. Each hosts share 2 to 3 sessions they are excited for and why. Doug displays an amazing graphic to help promote the Inbound vs. Outbound Inbound session. (You have to watch the video to see it!
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Are you preparing your INBOUND 2020 agenda?
Check out the Inbound Speaks interview series.
Make sure you join George & Doug for the Battle Royal (INBOUND vs OUTBOUND)
That Hit The Spot
In this section, we dive into a conversation around delighting or not delighting your customer. Each host give some valid opinions and, George about loses his mind when it comes to tribes, best scenarios, and being lazy.
Quote from the article:
"Research shows, loyalty has a lot more to do with how well companies deliver on their basic, even plain-vanilla promises than on how dazzling the service experience might be. Yet most companies have failed to realize this and pay dearly in terms of wasted investments and lost customers.."
Make sure you let us know your thoughts on this subject!
Until We Spot Again
Make sure you connect with The Spot team. Let us know your thoughts on the shows so far.
- Juli:@realjulid
- Doug: @dougdavidoff
- Max: @maxjacobcohen
- George: @georgeBThomas
Make sure to use the hashtag #sprockettalk or #thespotpodcast.
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