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The Squeal_0225: The Future of the PRRS-Resistant Pig in Consumer Markets_Part 1
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On today's episode of The Squeal, our host, Dr. Lindsay Case (PIC Technical Director, Product Sustainability) is joined by Marisa Pooley (PIC Director of Communications and Engagement) and Staci Covkin (Principal, Innovation Consumer & Shopper Insights - Circana.) The guests share insights into consumer acceptance in anticipation of the PRRS-Resistant Pig.
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