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The Squeal_0226: The Future of the PRRS-Resistant Pig in Consumer Markets_Part 2

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Manage episode 472079874 series 3054153
Content provided by PIC, pic.com and PIC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PIC, pic.com and PIC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of The Squeal, host Dr. Lindsay Case (PIC Technical Director of Product Sustainability) continues the conversation on the future of the PRRS-resistant pigs in consumer markets. Joining her are Marisa Pooley (PIC Director of Communications & Engagement) and Staci Covkin (Circana, Principal of Innovation Consumer & Shopper Insights), two experts in communications and consumer perception. They explore how gene-edited livestock fits into the evolving food landscape, addressing public perception, and the role of transparent communication in building consumer trust.

  continue reading

226 episodes

Artwork
iconShare
 
Manage episode 472079874 series 3054153
Content provided by PIC, pic.com and PIC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PIC, pic.com and PIC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of The Squeal, host Dr. Lindsay Case (PIC Technical Director of Product Sustainability) continues the conversation on the future of the PRRS-resistant pigs in consumer markets. Joining her are Marisa Pooley (PIC Director of Communications & Engagement) and Staci Covkin (Circana, Principal of Innovation Consumer & Shopper Insights), two experts in communications and consumer perception. They explore how gene-edited livestock fits into the evolving food landscape, addressing public perception, and the role of transparent communication in building consumer trust.

  continue reading

226 episodes

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