Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
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Content provided by Yaniv Bernstein, Chris Saad, Yaniv Bernstein, and Chris Saad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yaniv Bernstein, Chris Saad, Yaniv Bernstein, and Chris Saad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Product Led Marketing – Where Do Marketers Fit In? (Edu)
Manage episode 470662809 series 3583631
Content provided by Yaniv Bernstein, Chris Saad, Yaniv Bernstein, and Chris Saad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yaniv Bernstein, Chris Saad, Yaniv Bernstein, and Chris Saad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Are you struggling to understand how marketing fits into a product-led company? You're not alone. Many marketers wonder if their role becomes less important when product takes the lead. But what if the opposite were true?
In this episode, Chris Saad and Yaniv Bernstein explore the evolving role of marketing in product-led organizations. They discuss how marketing can become even more critical by aligning closely with product development and strategy.
In this episode, you will:
- Understand the difference between product-led growth and product-led organizations
- Learn about the five key areas marketing owns in a product-led company
- Discover the crucial role of product marketing as a bridge between product and marketing teams
- Explore how marketing informs initial product decisions and adapts messaging to the product roadmap
- Gain insights on achieving alignment between target market, product, and messaging
- Learn why marketing's voice becomes more important in product development, not less
- Understand how to structure cross-functional teams for optimal collaboration
Related episodes:
https://www.tsp.show/edu-product-marketing-a-love-story/
The Pact
Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:
- Follow, rate, and review us in your listening app
- Subscribe to the TSP Mailing List at https://thestartuppodcast.beehiiv.com/subscribe
- Secure your official TSP merchandise at https://shop.tsp.show/
- Follow us on YouTube at https://www.youtube.com/@startup-podcast
- Give us a public shout-out on LinkedIn or anywhere you have a social media following.
Key links
- The Startup Podcast is sponsored by Vanta. Vanta helps businesses get and stay compliant by automating up to 90% of the work for the most in demand compliance frameworks. With over 200 integrations, you can easily monitor and secure the tools your business relies on. For a limited-time offer of US$1,000 off, go to www.vanta.com/tsp.
- Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
- The Startup Podcast website: https://tsp.show
Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/
Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/
Credits
Editor: Justin McArthur
Content Strategist: Carolina Franco https://www.linkedin.com/in/francocarolina/
Intro Voice: Jeremiah Owyang
246 episodes
Share
Manage episode 470662809 series 3583631
Content provided by Yaniv Bernstein, Chris Saad, Yaniv Bernstein, and Chris Saad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yaniv Bernstein, Chris Saad, Yaniv Bernstein, and Chris Saad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Are you struggling to understand how marketing fits into a product-led company? You're not alone. Many marketers wonder if their role becomes less important when product takes the lead. But what if the opposite were true?
In this episode, Chris Saad and Yaniv Bernstein explore the evolving role of marketing in product-led organizations. They discuss how marketing can become even more critical by aligning closely with product development and strategy.
In this episode, you will:
- Understand the difference between product-led growth and product-led organizations
- Learn about the five key areas marketing owns in a product-led company
- Discover the crucial role of product marketing as a bridge between product and marketing teams
- Explore how marketing informs initial product decisions and adapts messaging to the product roadmap
- Gain insights on achieving alignment between target market, product, and messaging
- Learn why marketing's voice becomes more important in product development, not less
- Understand how to structure cross-functional teams for optimal collaboration
Related episodes:
https://www.tsp.show/edu-product-marketing-a-love-story/
The Pact
Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:
- Follow, rate, and review us in your listening app
- Subscribe to the TSP Mailing List at https://thestartuppodcast.beehiiv.com/subscribe
- Secure your official TSP merchandise at https://shop.tsp.show/
- Follow us on YouTube at https://www.youtube.com/@startup-podcast
- Give us a public shout-out on LinkedIn or anywhere you have a social media following.
Key links
- The Startup Podcast is sponsored by Vanta. Vanta helps businesses get and stay compliant by automating up to 90% of the work for the most in demand compliance frameworks. With over 200 integrations, you can easily monitor and secure the tools your business relies on. For a limited-time offer of US$1,000 off, go to www.vanta.com/tsp.
- Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
- The Startup Podcast website: https://tsp.show
Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/
Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/
Credits
Editor: Justin McArthur
Content Strategist: Carolina Franco https://www.linkedin.com/in/francocarolina/
Intro Voice: Jeremiah Owyang
246 episodes
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Similar to The Startup Podcast
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Stephan Piscano founder of The Real Estate Networking Group the largest real estate group online interviews experts in real estate, finance, sports, motivation and more as we use common sense concepts to give investors insights on financial markets and have a lot of fun talking sports, politics and business motivation as well!
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books. Sales and Distribution by Lemonada Media http ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
4k1k
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
Get cutting-edge insights from world-class leaders in health, fitness, longevity, entrepreneurship, music and brain science. In-depth interviews with 400+ world-renowned experts including James Clear, Dr. Casey Means, Dr. Shawn Baker, Dr. Mark Hyman, Robb Wolf, Dr. Jack Kruse, Nir Eyal, Tony Horton, Dr. John Gray, Tim Ferriss, Lewis Howes, JP Sears, and many more. Originally launched in 2012 with the tongue-in-cheek title, The Fat-Burning Man Show, this podcast hit #1 in Health in 8 countrie ...
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continue reading
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