The Action Catalyst interviews top leaders and achievers, sharing hard-earned tips and advice to help you uncover your inspiration and gain valuable insights to overcome setbacks, defeat mediocrity, and reach your goals in life, business, and beyond. Southwestern/Great American, Inc., dba Southwestern Family of Companies, for itself and its related entities and their assigns, reserves and retains all rights to their copyrighted materials and trademarks contained in this podcast.
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Content provided by Yaniv Bernstein, Chris Saad, Yaniv Bernstein, and Chris Saad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yaniv Bernstein, Chris Saad, Yaniv Bernstein, and Chris Saad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Strategic Communications – Why PR Alone Won’t Drive Business Growth w/ Jessy Wu (Edu)
Manage episode 475684644 series 3583631
Content provided by Yaniv Bernstein, Chris Saad, Yaniv Bernstein, and Chris Saad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yaniv Bernstein, Chris Saad, Yaniv Bernstein, and Chris Saad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Is your startup’s PR strategy just a vanity exercise? Most founders make the mistake of announcing fundraising rounds like it’s a badge of honor, hoping for instant traction and credibility. But here's the truth: if you're chasing headlines without a strategy, you're wasting money.
In this episode, Yaniv Bernstein and Jessy Wu, founder of Encour, dive deep into the art of strategic communications and why most startups approach PR all wrong. Jessie shares her journey from VC to PR mastermind, revealing why effective PR starts with a business objective not just getting featured in big-name publications.
In this episode, you will:
- Learn why most fundraising announcements fall flat and fail to deliver ROI.
- Understand the difference between vanity PR and strategic communications.
- Discover Jessy's proven framework for building authority and influence.
- Find out why PR campaigns should never be confined to a single channel.
- Learn how to turn a fundraising announcement into a strategic, multi-channel campaign.
- Understand why attribution is so difficult in PR and how to work around it.
- Explore the importance of aligning your PR efforts with clear business objectives.
The Pact
Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:
- Follow, rate, and review us in your listening app
- Subscribe to the TSP Mailing List at https://thestartuppodcast.beehiiv.com/subscribe
- Secure your official TSP merchandise at https://shop.tsp.show/
- Follow us on YouTube at https://www.youtube.com/@startup-podcast
- Give us a public shout-out on LinkedIn or anywhere you have a social media following.
Key links
- The Startup Podcast is sponsored by Vanta. Vanta helps businesses get and stay compliant by automating up to 90% of the work for the most in demand compliance frameworks. With over 200 integrations, you can easily monitor and secure the tools your business relies on. For a limited-time offer of US$1,000 off, go to www.vanta.com/tsp.
- Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
- The Startup Podcast website: https://tsp.show
Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/
Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/
Credits
Editor: Justin McArthur
Content Strategist: Carolina Franco https://www.linkedin.com/in/francocarolina/
Intro Voice: Jeremiah Owyang
234 episodes
Share
Manage episode 475684644 series 3583631
Content provided by Yaniv Bernstein, Chris Saad, Yaniv Bernstein, and Chris Saad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yaniv Bernstein, Chris Saad, Yaniv Bernstein, and Chris Saad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Is your startup’s PR strategy just a vanity exercise? Most founders make the mistake of announcing fundraising rounds like it’s a badge of honor, hoping for instant traction and credibility. But here's the truth: if you're chasing headlines without a strategy, you're wasting money.
In this episode, Yaniv Bernstein and Jessy Wu, founder of Encour, dive deep into the art of strategic communications and why most startups approach PR all wrong. Jessie shares her journey from VC to PR mastermind, revealing why effective PR starts with a business objective not just getting featured in big-name publications.
In this episode, you will:
- Learn why most fundraising announcements fall flat and fail to deliver ROI.
- Understand the difference between vanity PR and strategic communications.
- Discover Jessy's proven framework for building authority and influence.
- Find out why PR campaigns should never be confined to a single channel.
- Learn how to turn a fundraising announcement into a strategic, multi-channel campaign.
- Understand why attribution is so difficult in PR and how to work around it.
- Explore the importance of aligning your PR efforts with clear business objectives.
The Pact
Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:
- Follow, rate, and review us in your listening app
- Subscribe to the TSP Mailing List at https://thestartuppodcast.beehiiv.com/subscribe
- Secure your official TSP merchandise at https://shop.tsp.show/
- Follow us on YouTube at https://www.youtube.com/@startup-podcast
- Give us a public shout-out on LinkedIn or anywhere you have a social media following.
Key links
- The Startup Podcast is sponsored by Vanta. Vanta helps businesses get and stay compliant by automating up to 90% of the work for the most in demand compliance frameworks. With over 200 integrations, you can easily monitor and secure the tools your business relies on. For a limited-time offer of US$1,000 off, go to www.vanta.com/tsp.
- Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
- The Startup Podcast website: https://tsp.show
Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/
Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/
Credits
Editor: Justin McArthur
Content Strategist: Carolina Franco https://www.linkedin.com/in/francocarolina/
Intro Voice: Jeremiah Owyang
234 episodes
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Similar to The Startup Podcast
The Action Catalyst interviews top leaders and achievers, sharing hard-earned tips and advice to help you uncover your inspiration and gain valuable insights to overcome setbacks, defeat mediocrity, and reach your goals in life, business, and beyond. Southwestern/Great American, Inc., dba Southwestern Family of Companies, for itself and its related entities and their assigns, reserves and retains all rights to their copyrighted materials and trademarks contained in this podcast.
…
continue reading
If you like a real-life story that features grit, grace, and a lot of gumption, then you’re in the right place. Get ready to hear some courageous women talk about how pivotal, teachable “ah-ha” moments have reshaped their confidence and delivered opportunities they never imagined. It didnt happen by chance of course. No sir ree. They figured out new, sometimes uncomfortable ways, to put themselves out there in a way that shouts they get it—they are absolutely 100% worth knowing. You’ll hear ...
…
continue reading
From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology. Guests will represent brands, consultancies, and platforms that enable B2B marketers to do their best work.
…
continue reading
What if it was easy to create a $1M digital business you could be proud of? The path lies in creating people magic. Gina Bianchini, founder and CEO of Mighty Networks, has helped over 10,000 entrepreneurs, brands, and creators grow incredible businesses that put people first and generate millions in profit. Now she’s bringing the secrets of the most successful communities directly to you. In this series, Gina will show you how to build a community so valuable you can charge for it and so wel ...
…
continue reading
Owning a small business can be one of the most rewarding and challenging things a person does. Amid an uncertain economy and ever-evolving consumer trends, there is a lot to figure out and navigate to ensure your business thrives. Join hosts Jannese Torres (Yo Quiero Dinero) and Austin Hankwitz (Rate of Return) as they connect with small business owners and hear their stories about managing the ups and downs of starting and growing a small business. Listen to "Mind the Business: Small Busine ...
…
continue reading
The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
…
continue reading
The entrepreneurship podcast you can actually apply! The award-winning small business show covers creative ways to make money online and offline, including blogging, online business, freelancing, marketing, sales funnels, investing, and much more. Join 100,000+ listeners and get the business ideas and passive income strategies straight to your earbuds. No BS, just actionable tips on how to start and grow your side hustle. Hosted by Nick Loper of Side Hustle Nation.
…
continue reading
1
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Hala Taha | Entrepreneurship, Sales, Marketing | YAP Media Network
180k604
Young and Profiting with Hala Taha is the must-listen podcast for anyone who is hardcore into entrepreneurship. Hosted by Hala Taha, a self-made entrepreneur and marketing expert, this top-ranked show features mini-masterclasses with business icons and entrepreneurs like GaryVee, Alex Hormozi, Mel Robbins, Reid Hoffman, Tom Bilyeu and Codie Sanchez. Listen to YAP to profit in all aspects of life - from boosting sales and beating algorithms, to brain hacks and biohacking. Whether you’re launc ...
…
continue reading
Ready to replace your 6-figure salary with real freedom? This is the podcast for high earners who feel stuck in jobs they’ve outgrown. If you’re asking, “How do I actually replace $10K–$20K/month so I can quit and never look back?” — welcome home. At Action Academy, we teach you how to buy small businesses and commercial real estate to create cash flow that actually replaces your job. Monday through Friday, you’ll learn from 7–9 figure entrepreneurs, real estate moguls, and acquisition pros ...
…
continue reading
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the industry's trends, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand i ...
…
continue reading
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