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Driving Social Media Engagement: The System behind the post
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Burned out from posting on five platforms and still not seeing results?
This episode is your solution. Dr. Raymona is joined once again by the powerhouse Jeanille “Rocky” Rockett—AI expert, content strategist, and executive coach at The Systems Boutique.
Coach Rocky pulls back the curtain on how she shows up confidently across multiple platforms, turning everyday moments (yes, even dancing with pizza) into high-converting content that books calls and brings in clients.
From writing captions that connect to building a system that converts, this episode is packed with wisdom for business owners ready to ditch the “post and pray” method—and finally create content that sells.
🌟 What You’ll Learn
- The full content system—from idea to conversion
- How to use research and real comments to create magnetic content
- Why being “salesy” isn’t a bad thing—and how to own your CTA
- The key difference between copy and messaging (and why it matters)
- Why engagement—not timing—drives results
- How authentic DM conversations still drive conversions
🎙 Meet Our Guest: Jeanille “Rocky” Rockett
Jeanille “Rocky” Rockett is the owner of JNREMU Business Solutions and founder of the Conquer Your Ishbrand. As a business and marketing consultant, speaker, and AI expert, she helps clients spark conversations that convert—through content rooted in authenticity and powered by strategy.
With over 9 years of experience, Rocky shows up online as a mom, minister, mentor, and marketing machine. She’s known for praying, #yelling, and dropping bold content that gets results. Her love for systems and storytelling makes her the content queen inside The Systems Boutique.
💬 Memorable Quotes
“I’m either gonna be salesy or I’m gonna be broke.”
“Your message is the engine—your copy is just the car.”
“People want to be told what to do. So tell them.”
“We’re not just posting—we’re building systems that sell.”
⏳ Episode Highlights
- The system behind posts that convert
- How Rocky simplifies strategy across platforms
- Building an engagement list that drives leads
- Turning comments into conversations—and clients
- Why messaging matters more than hashtags
🎯 Chapters
- From Strategy to System: Rocky’s Content Breakdown
- Engagement First: Building Relationships Before the CTA
- Copy vs. Messaging: What Really Moves the Needle
- Making Sales Without Shame
- Turning Pizza and Bonnet Days Into Content That Converts
📣 Ready to Build Content That Converts?
Get access to content and AI micro-trainings from Coach Rocky and the executive team inside The Systems Boutique.
📧 Contact: [email protected]
🌐 Book a call: https://link.thesystemsboutique.com/widget/bookings/systems-style-strategy-calls
Stay Connected with Dr. Raymona
• Founder/CEO, The Systems Boutique
Want Personalized Help?
Book a Systems Style Strategy Call to get a customized plan for your business: Book Here
•The Systems Boutique’s Website (for general info and to book a discovery call):The Systems Boutique
• Instagram:@DrRaymonaHLawrence
• Assistant Contact Info: Whitney Hoefer – [email protected] (Please CC on all correspondence)
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Subscribe to The Systems Boutique Podcast and leave a review if you found this helpful!
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