How To Write a Book That Sells and Scales: Systems, Strategy & Staying in Your Lane

The Systems Boutique

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In this episode, Dr. Raymona is joined by Coach Geo Derice—international speaker, best-selling author, and book coach inside The Systems Boutique. With over 80 books under his belt as a consultant, Coach Geo knows what it takes to help thought leaders, speakers, and coaches turn their expertise into impactful books that open doors and fuel business growth.
Whether you’re writing your first book or your fifth, Coach Geo walks you through how to narrow your message, choose the right book format, and use your book as an “employee” that works for your brand long after it’s published.
This episode is a must-listen for entrepreneurs, course creators, and consultants ready to finally write the book that builds their authority—and their bottom line.
🌟 What You’ll Learn
1.The strategic first decision to make before writing a single word
2.Why less content (with more clarity) is more powerful in a book
3.How to choose your most marketable message—without boxing yourself in
4.Three book formats that work best for coaches and creators
5.Why your book should have a “job description” before you start writing
6.How to use your book to get on podcasts, into media, and in front of dream clients
🎙 Meet Our Guest: Coach Geo Derice
Geo Derice is an international speaker, owner of 20/20 Living Inc., and best-selling author of “The Thirst Is Real.” His work has been featured in the Huffington Post, News One, ABC, BET, and more.
As a book coach, business consultant, and CEO, Geo has helped over 80 people self-publish their books through his signature program First Book Done. His engaging and practical teaching style blends humor, storytelling, and strategy to make writing a book feel achievable—and profitable.
Based in Brooklyn, New York, Geo lives with his family and continues to inspire audiences around the globe to turn their dreams into purpose-driven reality.
💬 Memorable Quotes
“The expert isn’t the one who knows the most—it’s the one who solves the problem fastest.”
“Your book should be your employee, not just a product.”
“You don’t have to reinvent the wheel. You just need to add your spin to it.”
“Start with the date, then build the system backwards.”
⏳ Episode Highlights
- The power of frameworks and processes in writing an expert book
- Why you don’t need to be unique—you need to be relevant
- A breakdown of the “pre-launch, launch, and post-launch” book strategy
- How to position your book as a master key to open business doors
- Why impact—not ego—should drive your book’s purpose
🎯 Chapters
Before You Write: The Strategic Starting Point
Narrowing Your Message Without Losing Your Voice
Book Formats for Coaches, Speakers, and Course Creators
Planning the Launch Like a Pro
Writing a Book That Opens Doors
📣

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• Founder/CEO, The Systems Boutique

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