))
Dan Wallace on the Physics of Brand: How Time, Space & Memory Create Meaningful Brands
Manage episode 476161630 series 2947419
Content provided by Elements Brand Management. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Elements Brand Management or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How do brands truly live in our minds—and why do some stick while others fade?
In this episode, strategist and branding professor Dan Wallace, co-author of The Physics of Brand, joins us to unpack how brands operate across time, space, and sensory memory. From his early days at Fallon to co-creating a groundbreaking brand model with Aaron Keller and Rene Marino, Dan explains why brands are more than logos—they're energetic systems of human interaction.
We explore:
The three dimensions of time in brand building
The real role of multi-sensory brand experiences
How consciousness and culture shape brand value
Why Costco and Amazon are two sides of the same branding coin
The future of branding in an AI-driven world
If you're a founder, marketer, or strategist looking to create brand moments that stick and scale, this episode is a must-listen.
Connect with Dan: ideafood.com → LinkedIn
📖 Grab The Physics of Brand
206 episodes
Share
