How Iconic Brands Like Nike & Netflix Broke the Mold
Manage episode 477652748 series 2947419
Why do brands like Netflix, Nike, Disney, and Zappos stick in our minds, while others fade into the background?
In this episode of The Unified Brand Podcast, we break down five iconic brands that didn't just enter their industries—they transformed them. From Netflix flipping the video rental model on its head, to Dollar Shave Club disrupting decades-old traditions, we explore how bold decisions, distinct identities, and emotional connections can lead to brand memorability.
You'll discover:
Why disruption breeds memorability
The strategy behind Nike’s swoosh and movement messaging
How Zappos dominated through radical customer service
What Disney does to embed magical experiences across generations
How your brand can find its own "blue ocean" and rise above the noise
Plus, learn how to assess your own brand’s power with our free 4-minute Brand Power Scorecard
Perfect for founders, marketers, and brand builders who want to think differently and build brands that last.
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209 episodes