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How Iconic Brands Like Nike & Netflix Broke the Mold

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Manage episode 477652748 series 2947419
Content provided by Elements Brand Management. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Elements Brand Management or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Why do brands like Netflix, Nike, Disney, and Zappos stick in our minds, while others fade into the background?

In this episode of The Unified Brand Podcast, we break down five iconic brands that didn't just enter their industries—they transformed them. From Netflix flipping the video rental model on its head, to Dollar Shave Club disrupting decades-old traditions, we explore how bold decisions, distinct identities, and emotional connections can lead to brand memorability.

You'll discover:

  • Why disruption breeds memorability

  • The strategy behind Nike’s swoosh and movement messaging

  • How Zappos dominated through radical customer service

  • What Disney does to embed magical experiences across generations

  • How your brand can find its own "blue ocean" and rise above the noise

Plus, learn how to assess your own brand’s power with our free 4-minute Brand Power Scorecard

Perfect for founders, marketers, and brand builders who want to think differently and build brands that last.

🎧 Subscribe and stay unified.

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠

  continue reading

209 episodes

Artwork
iconShare
 
Manage episode 477652748 series 2947419
Content provided by Elements Brand Management. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Elements Brand Management or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Why do brands like Netflix, Nike, Disney, and Zappos stick in our minds, while others fade into the background?

In this episode of The Unified Brand Podcast, we break down five iconic brands that didn't just enter their industries—they transformed them. From Netflix flipping the video rental model on its head, to Dollar Shave Club disrupting decades-old traditions, we explore how bold decisions, distinct identities, and emotional connections can lead to brand memorability.

You'll discover:

  • Why disruption breeds memorability

  • The strategy behind Nike’s swoosh and movement messaging

  • How Zappos dominated through radical customer service

  • What Disney does to embed magical experiences across generations

  • How your brand can find its own "blue ocean" and rise above the noise

Plus, learn how to assess your own brand’s power with our free 4-minute Brand Power Scorecard

Perfect for founders, marketers, and brand builders who want to think differently and build brands that last.

🎧 Subscribe and stay unified.

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠

  continue reading

209 episodes

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