EP. 117 Are You Selling Products or Outcomes?

The Unstoppable Marketer®

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2M ago 46:36

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In this episode of the Unstoppable Marketer Podcast, hosts Trevor Crump and Mark Goldheart discuss the current state of the economy and its impact on marketing. They explore the "so you can" method for crafting effective marketing messages, providing examples and insights for businesses with both unique and common products. They also discuss how marketers are more like farmers than engineers.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Chapters

1. Economic Uncertainty and Business Resilience (00:00:00)

2. NYC Trip Discussion and Store Encounter (00:17:57)

3. State of Marketing: Managing Through Uncertainty (00:34:42)

4. Bestie Sponsor: Post-Purchase Survey Tool (00:51:08)

5. The "So You Can" Method Explained (00:54:06)

6. Product Differentiation and Customer Outcomes (01:14:48)

7. Leveraging AI for Marketing Messaging (01:28:15)

122 episodes

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