EP. 118 The Content Strategy That Changed Everything: London Lazerson's Final Boss Hour

The Unstoppable Marketer®

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London Lazerson, co-founder of Final Boss Sour, discusses the company's explosive growth, innovative marketing strategies, and the impact of influencer Keith Lee's review. He shares insights on product seeding, creating entertaining content for top-of-funnel marketing, and the importance of building relationships with influencers. The episode also explores the challenges and successes of launching a new CPG brand in the competitive food challenge market.

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Chapters

1. The Sour Challenge Begins (00:00:00)

2. Introducing London Lazerson & Final Boss Hour (00:03:26)

3. The Origin Story: From One Chip Challenge to Sour Fruit (00:14:23)

4. Scaling Through Social Media & Keith Lee Effect (00:26:09)

5. Marketing Philosophy: Seeding Products & Building Brand (00:34:57)

6. Creating Entertainment-First Content Strategy (00:48:16)

7. Final Thoughts & Future Ideas (00:58:30)

122 episodes

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