EP. 121 Google, Meta Or TikTok? The Ad Effectiveness Debate The Unstoppable Marketer® podcast

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EP. 121 Google, Meta or TikTok? The Ad Effectiveness Debate

7d ago 31:32

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In this episode of the Unstoppable Marketer podcast, hosts Mark Goldheart and Trevor Crump discuss the current state of major marketing platforms, including Google, Meta, and TikTok. They share insights on what's working and what's not in digital advertising, with a focus on the challenges and opportunities in Meta's evolving landscape. The hosts also touch on the importance of reach, effective messaging, and adapting to changing user behaviors across different platforms.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Chapters

1. EP. 121 Google, Meta or TikTok? The Ad Effectiveness Debate (00:00:00)

2. Meta's Frustrating Decline (00:00:14)

3. Podcast Introduction & Weather Talk (00:03:38)

4. Repetitive Marketing Truths (00:05:07)

5. Google's Surprising Improvements (00:08:22)

6. Meta's Failed Incrementality Test (00:12:53)

7. What Still Works on Meta (00:21:40)

8. TikTok Assessment & Platform Changes (00:26:02)

9. Marketing State of the Union Wrap-up (00:29:52)

121 episodes

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