EP. 120 Utah's Brand Battles: Are We Copying Or Innovating?

The Unstoppable Marketer®

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14d ago 42:54

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This episode dives into the controversial topic of brand competition and copying in Utah's business landscape. The hosts discuss real-world examples of companies like Crumbl, Dirty Dough, Lola Blankets, and Minky Couture, exploring the fine line between inspiration and imitation. They emphasize the importance of differentiating through audience targeting and branding rather than legal battles.

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Chapters

1. Utah Brand Wars Introduction (00:00:00)

2. The Dirty Dough vs. Crumble Cookie Battle (00:02:30)

3. Swig vs. Fizz: The Soda Shop Standoff (00:09:55)

4. The Luxury Blanket Competition (00:13:00)

5. Everyone Copies Everyone: The Ethics (00:19:30)

6. Differentiation Through Audience (00:25:55)

7. Protecting Your Brand and Final Thoughts (00:36:10)

122 episodes

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