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The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions
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040: Align Your Brand with Your Values: A Rebranding Journey
Manage episode 447264636 series 3584590
Content provided by Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jules White: Website & SEO Consultant, Jules White: Website, and SEO Consultant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Jules White revisits a recording from a year ago, reflecting on her business rebranding journey and the importance of aligning your brand with your values.
Jules discusses the insights gained from a personal branding day, where she explored how colours can reflect core values like integrity and kindness. She shares her personal connection with nature and how it inspired a shift towards a more autumnal colour palette, better representing her authentic self and business goals.
Key Takeaways:
- Personal Branding: Understanding the role your values play in how you present yourself online and in your business.
- The Power of Colours: How small tweaks in branding, like changing your colour palette, can align your business with your true self.
- Representing Values in Business: The significance of ensuring your branding reflects your core values and attracts the right clients.
If you're looking for inspiration to create a brand that truly reflects your values, this episode offers a personal and insightful look into Jules' own journey.
Resources mentioned in this episode:
- The Website Success Hub: Find out more about how Jules can help your website connect authentically with your audience.
- AI Tools: Explore AI tools such as ChatGPT & Google Gemini for brainstorming and refining your brand messaging.
Don't forget to subscribe to the podcast for more valuable tips and insights on SEO and building a successful online business!
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
Chapters
1. Introduction and Episode Overview (00:00:00)
2. Personal Branding Insights (00:01:01)
3. Values and Branding (00:01:43)
4. Color Choices and Personal Preferences (00:02:44)
5. Website Success Hub and SEO (00:04:18)
6. Final Thoughts on Branding and Values (00:05:05)
7. Conclusion (00:06:35)
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