084: Don’t Ditch It – Fix It! Making Your Website Work Harder

The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions

In this episode, Jules White shares the heart behind her work - why she loves helping women grow their income and visibility through their websites, and how a few focused changes can make all the difference.

Jules explains why she no longer builds websites from scratch, and instead prefers diving into existing sites to uncover opportunities for better results. She shares how many business owners already have untapped potential on their websites - whether they’re getting traffic through social media, podcast guesting or referrals - and how simple improvements can double their conversions without needing a total rebuild.

She also talks about the importance of confidence with tech, the mindset shifts needed to stop fearing your website, and why she’s passionate about helping others understand SEO in a simple, step-by-step way. Plus, Jules touches on how search is evolving with AI, and why your owned content - like websites and podcasts - matters more than ever.

Key Takeaways:

• Why you don’t always need a new website – Jules reveals how refining what’s already there can lead to more conversions with less overwhelm.
• Simplifying SEO – You don’t need to learn everything. Just start with what moves the needle.
• Overcoming tech fear – Hear why gaining confidence with your website can lead to daily sales and less reliance on social media.
• Staying visible in a changing digital world – Why creating searchable, ownable content (like podcasts and websites) is a future-proof move.

Resources mentioned in this episode:

• Free Beginner’s QuickStart Guide to SEO
• Episode 003: What To Do If Your Webpage Has Had 100 Visitors & Zero Conversions!

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Chapters

1. Introduction and Purpose (00:00:00)

2. Initial Business Direction (00:00:41)

3. Focus on Website Improvement (00:00:51)

4. Passion for Teaching Tech (00:01:32)

5. Building Confidence in Tech (00:03:28)

6. Leveraging Website as an Asset (00:04:20)

7. Adapting to Changing Tech Landscape (00:04:42)

8. Conclusion (00:06:03)