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Series 6 Episode 5 - Experimentation success depends on well defined research... Are you asking the right questions?
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This month on #TheBigLift we are exploring the idea that successful experiments are dependent on research, and how you can still be spontaneous whilst being knowledgeable and well-informed. This month's guests Harriet Swan and Steph LePevost from Conversion delve into the important components of good research, including active listening, lateral thinking, asking the right questions and an understanding of human psychology. At Conversion, they utilise their own Lever Framework when working with clients so they can categorise and prioritise depending on what they have learnt about their client. This is an effective way to tailor questions to objectives and experiences, really getting the most out of your research.
01:00 How do you define what to research?
03:59 Does planning your research impede spontaneity?
05:08 How do you prioritise the research?
09:20 Choosing the right research method
10:48 Can psychology play a role in how the research is carried out?
14:25 Dealing with the HIPPO (Highest Paid Person Opinion)
17:58 Greatest impact or ease, which comes first?
21:18 Can you plan around emotions?
25:25 Puling the research together
27:22 Research methodologies
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