Data to Empower Your Business

Through the Door: The Insider's Perspective on Running a Business

In “Episode Eight: Data to Empower Your Business,” host Megan Comfort sits down with Jeremy Aguero and Brian Gordon, principals of Applied Analysis, to explore the company’s 28-year journey as one of Nevada’s most respected economic consulting firms. Lifelong friends turned business partners, Aguero and Gordon share how they’ve built a values-driven organization rooted in integrity, innovation, and mentorship, while highlighting their role in shaping major economic initiatives across the state—from Allegiant Stadium and the commerce tax to infrastructure planning and fiscal policy. They also break down the results of NSB’s 12th annual Small Business Survey, offering a detailed look at the perspectives of business owners and executives on the key issues impacting Nevada’s small business landscape.

All price references and market forecasts correspond to the date of this recording. This podcast should not be copied, distributed, published or reproduced in whole or in part. The information contained in this podcast does not constitute research, recommendations, representations or warranties as to the accuracy or completeness of the statements of any information contained in this podcast and any liability from Zions Bancorporation, N.A or its divisions (including direct, indirect, or consequential loss or damage) is expressly disclaimed. The views expressed in this podcast may not be those of Zions Bancorporation, N.A. or any of its divisions. Zions Bancorporation, N.A. is not providing any financial, economic, legal, accounting or tax advice or recommendations in this podcast. In addition, the receipt of this podcast by any listener is not to be taken as constituting the giving of advice, investment or otherwise, by Zions Bancorporation, N.A. to that listener, nor to constitute such person a client of Zions Bancorporation, N.A. Copyright reserved by Zions Bancorporation, N.A. Nevada State Bank is a division of Zions Bancorporation, N.A. Member FDIC

Chapters

1. Data to Empower Your Business (00:00:00)

2. Welcome Jeremy Aguero and Brian Gordon of Applied Analysis (00:00:06)

3. Homegrown Friends Turn Professional Duo (00:01:12)

4. Secrets to a Lasting Partnership (00:04:46)

5. Establishing Expertise as an Economic Consulting Firm (00:07:54)

6. Breaking Down Data into a Consumable Format (00:12:14)

7. Unbiased Data (00:14:53)

8. Unsung Victories and Broadcasted Mistakes (00:17:22)

9. Success as a Reflection of Clients (00:19:06)

10. Stress Testing Economic Projections (00:20:35)

11. Qualities to Look For in Employees (00:25:02)

12. Small Business Survey from Nevada State Bank (00:26:51)

13. Small Businesses Are the Best Indicators of the Health of the Economy (00:28:14)

14. Impact of Palisades Fire on Nevada's Economy (00:30:27)

15. Reaction of Businesses to Political Change (00:33:20)

16. Technology, Automation and Artificial Intelligence (00:35:57)

17. Will Tech Efficiencies Eliminate Jobs? (00:38:23)

18. Where Does Artificial Intelligence Fit In? (00:41:46)

19. Evolution of Artificial Intelligence (00:44:26)

20. The Resiliency of Nevada's Business Environment (00:46:55)

21. Pipeline of Projects in Nevada (00:48:21)

22. Contributing to Change (00:51:16)

23. Expanding Our Circles (00:53:59)

24. Mentorship and Paying it Forward (00:55:25)

25. Jumping into Public Speaking (00:57:44)

26. How to Make Numbers Interesting (00:59:12)

27. What is Your Guiding Principle? (01:02:55)

28. Like & Subscribe (01:04:20)