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Let's Taco 'Bout Branding
Manage episode 469686796 series 3605065
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Kristen Corral, Co-Founder of Tacotarian and Good Morning Kitchen, joins host Megan Comfort to share her unique journey from Las Vegas performer to successful restaurateur. Kristen reveals her secrets to success, emphasizing the importance of community engagement, impactful marketing, and maintaining an authentic brand. She also discusses business expansion, franchising plans, and a humorous anecdote she calls "Watergate." For more information, visit eattacotarian.com.
All price references and market forecasts correspond to the date of this recording. This podcast should not be copied, distributed, published or reproduced in whole or in part. The information contained in this podcast does not constitute research, recommendations, representations or warranties as to the accuracy or completeness of the statements of any information contained in this podcast and any liability from Zions Bancorporation, N.A or its divisions (including direct, indirect, or consequential loss or damage) is expressly disclaimed. The views expressed in this podcast may not be those of Zions Bancorporation, N.A. or any of its divisions. Zions Bancorporation, N.A. is not providing any financial, economic, legal, accounting or tax advice or recommendations in this podcast. In addition, the receipt of this podcast by any listener is not to be taken as constituting the giving of advice, investment or otherwise, by Zions Bancorporation, N.A. to that listener, nor to constitute such person a client of Zions Bancorporation, N.A. Copyright reserved by Zions Bancorporation, N.A. Nevada State Bank is a division of Zions Bancorporation, N.A. Member FDIC
Chapters
1. Let's Taco 'Bout Branding (00:00:00)
2. Welcome Kristen Corral (00:00:06)
3. An Entertainer Before Entreprenurship (00:01:00)
4. From Performing to Pets (00:02:44)
5. Selling Her First Business (00:05:25)
6. Talking Tacotarian (00:06:45)
7. Location, Location, Location (00:09:04)
8. The Cost of Starting Up (00:09:42)
9. If You Build It, Will They Come? (00:10:39)
10. Perfecting, Rinsing & Repeating (00:11:41)
11. Generating Awareness of Your Business (00:12:47)
12. Community Focused Marketing (00:14:28)
13. Eating With Your Eyes (Design Matters) (00:15:31)
14. Opening a Second Location During a Pandemic (00:16:53)
15. Preparing for a Worse-Case Scenario (00:18:21)
16. Pivoting (00:20:06)
17. Location Three and Beyond (00:20:49)
18. Managing Multiple Locations (00:22:02)
19. Challenges of Running an Out-of-State Location (00:23:41)
20. @YourLocalRepresentative (00:24:15)
21. Pace of Life in Different Markets (00:26:04)
22. Applying a Culture Companywide (00:28:15)
23. Retaining Talent as Your Business Grows (00:29:51)
24. Leveraging Your Local Government (00:32:18)
25. Businesses Are Not a Light Switch (00:35:48)
26. Making Your Customers Brand Ambassadors (00:38:04)
27. A Personalized Approach to Marketing (00:39:43)
28. The More You Try to Please Everyone, the More You'll Please No One (00:40:55)
29. Humanizing Your Brand (00:42:04)
30. Blogging: Establishing Yourself as an Expert (00:44:13)
31. Fine Tuning What Strategies Work for Your Business (00:45:22)
32. Deciding What Jobs to Outsource (00:46:12)
33. Why Email is Important (00:46:58)
34. Managing "Trolls" on Social Media (00:48:33)
35. Watergate: Diffusing a Negative Reaction (00:49:41)
36. Being In on the Joke (00:54:57)
37. Standing by Your Business (00:58:17)
38. Making Things Right, Within Reason (00:59:45)
39. What is Next for Tacotarian? (01:01:05)
40. Closing (01:04:14)
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