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Tropicana Weathers Blowback from Package Redesign: Packaging World
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Can you change packaging design without upsetting the consumer? Tropicana once again redesigned packaging in such a way that cost the company 19% in sales. We spoke to expert Brent Lindberg of Fuseneo, designer of legacy pack that's being replaced.
This is an AI generated episode. Read the full featured article on Packaging World.
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