))
88 - The Playbook for Balancing Brand and Performance Marketing with Christina Thelin, CMO of CarParts.com
Manage episode 489086957 series 3253704
Content provided by Overline. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Overline or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
"I would hit reset on this notion that you have to go all in on performance marketing or brand marketing. It really needs to strike a balance of both." - Christina Thelin, CMO of CarParts.com.
On this episode of Time for a Reset, Marketing Podcast: Insights from Global Brand Marketers, brought to you by Overline, host Nick King sits down with Christina Thelin, CMO of CarParts.com, to explore the future of marketing leadership. Drawing on her experience at P&G, Visa, Google, and Twitter, Christina shares actionable insights on blending performance and brand marketing, managing first-party data, and the smart way to integrate AI in workflow processes. She also discusses how CMOs can prove their value to internal and external stakeholders, build agile team structures, and evaluate tech investments that drive efficiency. This episode is a must-listen for marketers aiming to lead with clarity, creativity, and commercial impact.
Tune in to learn more about:
- How to strike the perfect balance between performance marketing and brand building
- The framework for implementing "media mix modeling light" for ROI on a budget
- Why AI should be a complementary tool rather than a replacement for human marketing
- Structuring hybrid in-house/agency teams to maintain efficiency and creativity
- Upskilling future CMOs by combining financial acumen with creative storytelling
- Effectively managing first-party data to maintain customer trust and privacy
- Why the modern CMO must serve as an "orchestra conductor,"
Christina Thelin is the Chief Marketing Officer at CarParts.com, bringing over 20 years of experience leading marketing and growth strategies at companies like Google, Twitter, Visa, and P&G. A results-driven executive, she excels in scaling brands, managing complex P&Ls, and building high-performing teams across retail, tech, finance, and CPG. Christina’s expertise spans eCommerce, CRM, loyalty, and communications. A Cannes Lions Grand Prix winner and Marketers that Matter finalist, she blends business acumen with a passion for design, wellness, and customer-centric innovation.
88 episodes
Share
