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Content provided by Tower Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tower Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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S3 E1 | Understanding Your Audience's 'Why'
Manage episode 468898567 series 2287558
Content provided by Tower Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tower Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome back to Season 3 of Tower After Hours!
To kick off our new season discussing Digital Marketing Psychology we needed to start with the basics: Understanding Your Audience.
Consumer decisions aren’t random—they’re shaped by emotion, logic, scarcity, authority, and more. But one of the biggest mistakes businesses make? Focusing on themselves instead of their audience. If you don’t truly understand your customers—their needs, wants, and expectations—they’ll scroll right past you.
So we are joined by the experts in collecting and analyzing this consumer data. Berwood Yost and Scottie Thompson-Buckland from the Franklin & Marshall, Center for Opinion Research, answer all our burning questions about how really understand your audience and the methods to accomplish it. Let's dive in!
95 episodes
Share
Manage episode 468898567 series 2287558
Content provided by Tower Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tower Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome back to Season 3 of Tower After Hours!
To kick off our new season discussing Digital Marketing Psychology we needed to start with the basics: Understanding Your Audience.
Consumer decisions aren’t random—they’re shaped by emotion, logic, scarcity, authority, and more. But one of the biggest mistakes businesses make? Focusing on themselves instead of their audience. If you don’t truly understand your customers—their needs, wants, and expectations—they’ll scroll right past you.
So we are joined by the experts in collecting and analyzing this consumer data. Berwood Yost and Scottie Thompson-Buckland from the Franklin & Marshall, Center for Opinion Research, answer all our burning questions about how really understand your audience and the methods to accomplish it. Let's dive in!
95 episodes
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continue reading
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