Welcome to a very new season of Tower After Hours. We’re jumping into season 3, Digital Marketing Psychology: Standing Out in a Saturated Industry. So over the next few episodes, we’ll be looking at the relationship that psychology plays in digital marketing. Talking with both external guests from different backgrounds and also gathering Tower's internal insights, we are going to do a deep dive on how psychology and marketing work together a After Hours is a digital marketing podcast from th ...
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Welcome to Park Chatter with Matt and Katie! Every week, we'll do a round-up of all the important news based on the Disney Parks.
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S3 E4 | Marketing by Design: The Power of Color
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46:15Color isn’t just decoration, it’s communication. In this episode with our very own Art Director, David Kimmick, we dive into the fascinating world of color psychology and how it shapes marketing strategy. From cultural and societal influences to the emotional impact of specific hues, we explore how color can evoke trust, urgency, calm, or excitemen…
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S3 E3 | Psychology of the Customer Journey
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54:18Welcome back to Tower After Hours! Today, we’re diving into something that every marketer is feeling but few have fully wrapped their heads around: the evolving complexity of the sales funnel in the age of information overload. We’re thrilled to be joined by Tina Bartos, Director of Sales for Nook Meeting and Events, who's giving us valuable insigh…
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S3 E2 | Navigating Social Algorithms & Trends
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53:06Welcome back to another episode in our Digital Marketing Psychology season! Today, we’re diving into the ever-evolving world of social media—where trends shift overnight, algorithms keep us on our toes, and strategy is everything. If you’re a Lancaster local—or just looking for fun things to do in the city—you might have come across Decades and the…
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S3 E1 | Understanding Your Audience's 'Why'
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1:04:17Welcome back to Season 3 of Tower After Hours! To kick off our new season discussing Digital Marketing Psychology we needed to start with the basics: Understanding Your Audience. Consumer decisions aren’t random—they’re shaped by emotion, logic, scarcity, authority, and more. But one of the biggest mistakes businesses make? Focusing on themselves i…
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As the year 2024 comes to an end, so does our second season of Tower After Hours. Thank you to all who have listened along the way and heard from our amazing guests this season. We hope you were just as inspired as all of us here at TAH. This final episode we're joined by an incredible guest who brings all the holiday cheer. Josh Henry, Co-Owner of…
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S2 E5 | Foster The Foodie: The Ultimate Food Cheerleader
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46:24
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46:24Feeling hungry right before a holiday with some of the best dishes of the year? This episode will make your stomach growl a little louder. Lily and Alex sit down with Corinne Foster, the Development and Communications Manager at Lancaster County Food Hub — though, some of you might know her best as @FostertheFoodie on Instagram. What started as a f…
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S2 E4 | Strasburg Rail Road: Historic Tracks, Modern Magic
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38:47
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38:47Strasburg Rail Road is one of the top 3 tourist attractions in Lancaster County because of its historic reputation as the longest operating passenger railway in the United States. But there so much more to this destination than what you might think. From holiday trains and escape rooms to historical reenactments and wine and whiskey tastings, Stras…
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Ep. 79 - Katie's September 2024 WDW Trip Report
1:18:03
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1:18:03Katie recaps her recent visit to Walt Disney World.
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Ep. 78 - Katie's September 2024 Pre-Trip Report
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10:16Katie discusses the details for her trip before she left!
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S2 E3 | Discover Lancaster: A Tourism Tell-All
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48:41Can you believe we're already halfway through season 2? Discover Lancaster has the amazing charge of bringing people into Lancaster County to explore everything from Amish Country, downtown city haunts, to the beautiful nature in between. In this episode, we sit down with Tori and Courtney from the Marketing and Sales teams to get a behind-the-scen…
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Ep. 77 - Tron goes to Standby Queue, New Villains Show at Hollywood Studios
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45:15Topics of Discussion: CommunicCore Hall is a fail Tron goes to Standby Queue New Villains Show at Hollywood Studios After Hours Event debate
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S2 E2 | Prima Theatre: A Vibrant Hub For The Community
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55:19This month the TAH pod is joined by the Founding Executive Producer of Prima Theatre, Mitch Nugent. Situated on the West Side of Lancaster City, Prima Theatre offers innovative theatrical experiences that the entire community can engage in. We learn about how Prima came to be what it is today through Mitch's visionary leadership and incredible gene…
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Ep. 76 - EPCOT Food & Wine Begins, 2025 After Hours event dates
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45:31Topics of discussion: EPCOT Food & Wine Begins 2025 After Hours event dates Island Tower at the Polynesian Villas, more details revealed.
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Ep. 75 -D23 Announcements: Villains Land, Cars Land coming to Magic Kingdom
1:18:06
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1:18:06This episode is all about the 2024 D23 announcements.
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Matt & Katie predict what will be announced at the 2024 D23 Disney Experiences Panel.
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S2 E1 | Unique Lancaster Experiences: Tourism with a Fresh (& Tasty) Lens
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38:10In the first episode, we sit down with Kendra Frazier, Founder of Unique Lancaster Experiences. Through a series of tours and other excursions, Unique Lancaster Experiences helps spotlight minority owned businesses and Lancaster City's rich history. Before the episode, the TAH team experienced the International Food Tour and were able to learn so m…
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Welcome to season 2, where we break down the marketing behind your favorite Lancaster events. In this 6-episode series, we'll be sitting down with some skillful marketers who specialize in a unique marketing niche: selling the experience. From building that initial buzz to retaining engaged users, we'll be diving into the details of the most compel…
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S1 E6 :: How Schreiber Transforms Lives Through Non-Profit Initiatives
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59:10As you may have heard, Tower is hosting their first charity golf tournament in August 2024! We're really excited to bring Danielle Sunday & James DeBord on the podcast to talk about Schreiber Center for Pediatric Development, our charity partner for the tournament. We dive into the personal and professional impacts of working at Schreiber and the i…
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Ep. 73 - Major Genie+ Updates! Book before your trip!
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40:41Topics of Discussion: Major Changes to Genie+. You can now book up to 7 days in advance as a Disney Resort guest. Christmas Events Announced at Disney World
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Ep. 72 - Fourth of July at Disney World, Test Track Closed
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22:56
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22:56Topics of Discussion: Guardians of the Galaxy: Cosmic Rewind Sticks to Virtual Queue Despite Test Track Closure 4th of July at Disney World Closing Date Set For Magic Kingdom's Frontierland Shootin' Arcade Disney Springs Jewelry Store Closes, Makes Way for 'Disney Ever After'
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Ep. 71 - Communicore Hall & Plaza are open, Encanto Show, Festival Favorites, Mickey & Friends
38:08
38:08
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38:08Topics of Discussion: Matt's thoughts on Communicore Hall & Plaza Small update for Tiana’s Bayou Adventure Country Bear Jamboree openin The Little Mermaid - A Musical Adventure details Revamped Dining Room Unveiled at EPCOT's San Angel Inn Restaurante
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Ep. 70 - Tiana's Full Ridethrough, Insane Prices for Polynesian Island Tower, Worst Lines at Disney
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55:23
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55:23Topics of Discussion: Tiana’s Bayou Adventure Full Ride Through Island Tower of Disney's Polynesian Villas & Bungalows Prices and Video Worst Lines at Disney World
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Ep. 69 - Disney's Dreams That Soar Debuts
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30:51
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30:51Topics of Discussion: Richard Sherman Disney's Dreams that Soar Festival Favorites, new dining at EPCOT Tiana's Bayou Adventure
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Tower announced a complete rebrand including a new logo and website. A lot of time and effort has gone into this! Lily and Alex chat with Tower's Content Team Lead, Grace Hurst, and Art Director, David Kimmick about the process behind this rebrand and how their visions came to life.
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Ep. 68 - Tiana's Bayou Adventure Opening Date, Mickey's Not So Scary Halloween Party
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49:39
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49:39Topics of Discussion: Tiana's Bayou Adventure Opening Date Mickey's Not So Scary Halloween Party The Island Tower at Disney's Polynesian Villas & Bungalows
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S1 E4 :: How Relationships Can Nurture Your Marketing
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49:16
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49:16Lancaster County has a plethora of non-profit organizations who work tirelessly to make our community better. On this episode, Lily and Alex sit down with Sandy Gambone and Lauren Radcliff, Business Ambassadors and the Advancement Team at Water Street Mission. The gals chat through the experiences that Sandy and Lauren have had that led them to the…
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Ep. 67 - EPCOT will be Festival Free this Summer
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47:30
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47:30Topics of Discussion: No Festivals at EPCOT this summer Park Anniversaries Victoria & Albert's receives a Michelin Star Savi's Workshop updated Payment Policy Smellephants on Parade coming to Storybook Circus New Bus Line will bring you to Disney World from MCO for $2
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Ep. 66 - Let's Talk Dining, Disneyland Forward is a go, Disneyland Paris park getting revamped
52:00
52:00
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52:00Topics of Discussion: Tiana's Bayou Adventure getting two retail shops Disneyland Forward in Anaheim is full steam ahead Walt Disney Studios Park in Disneyland Paris is getting revamped. Dining Talk
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Ep. 65 - Park Expansions, DAS Updates, Hotel Discounts
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58:30
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58:30Topics of Discussion: Information on Sommelier Room at Citricos Walt Disney World Files Permits for Magic Kingdom Expansion Disney previews model of Encanto and Indiana Jones expansion at Disney's Animal Kingdom DAS Updates Walt Disney Imagineering unveils 'most advanced Audio-Animatronics figures yet' at Tiana's Bayou Adventure More Characters fro…
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Ep. 64 - Disney World's Future after winning the Proxy Battle
48:42
48:42
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48:42Things we discuss: Disney Experiences Bob Iger talks about Epic Universe Tiana's Bayou Adventure New Disney World Free Dining Offer for Disney Visa Cardmembers Forces of Nature aerobatics show in EPCOT Electric Cars
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Ep. 63 - Tiana's Bayou Adventure Storyline, EPCOT Communicore Opening Date
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58:10
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58:10We're talking about Disney World news again! Details on storyline for Tiana’s Bayou Adventure Disney has announced today that Communicore Hall and Plaza will open June 10, 2024 at EPCOT in Walt Disney World. 'Disney Dreams That Soar' Drone show coming to Walt Disney World this summer Animal Kingdom will celebrate the 30th anniversary of The Lion Ki…
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At Tower, we embrace passionate marketers, and Alex Davis is a perfect example of that. With an intense passion for bettering himself and learning that latest in SEO best practices. We'll talk through growing your passions, finding balance, and developing professional and personal niches.Subscribe to our newsletter :: www.towermarketing.net/podcast…
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Ep. 62 - 8 Days, 2 Parks - Matt's WDW Trip Report - 2BR Villa at Boulder Ridge
2:11:46
2:11:46
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2:11:46Matt shares everything he did on his recent trip to Walt Disney World.
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Katie will give all the details about her Honeymoon to Aulani and Hawaii.
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S1 E2 :: How Spooky Nook Sports is Building the Next Generation of Athletes
47:26
47:26
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47:26In this special Super Bowl Episode, Lily and Alex talk with Mackenzie Bender, Corporate Director of Marketing & Partnerships at Spooky Nook Sports about her favorite Super Bowl commercials. We'll also discuss how Spooky Nook events have changed and adapated since the COVID pandemic and the future of their events.Subscribe to our newsletter :: https…
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Ep. 60 - Katie's Disneymoon Trip Report - Nov '23
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56:43
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56:43Katie will talk all about her trip to Walt Disney World for her honeymoon!
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Ep. 59 - We're back! Talking about our Disney Trips.
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48:23
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48:23Matt & Katie are finally back after a LONG hiatus. Matt will talk about his upcoming trip to Disney World and Katie will talk about Aulani!
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S1 E1 :: How One Connection Can Change the Trajectory of Your Career
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34:04
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34:04Welcome to Season 1 where across 6 episodes, we meet with guests from various backgrounds in Lancaster County who support and uplift individuals and the business community. From well-known Lancaster businesses, nonprofits, and even our own agency, we’re diving into how these marketers use different tactics to leave an impact in their organizations …
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Episode 74: Holiday Wrapped :: Mean Girls, Free Kisses, & Sympathizing with a Venus Flytrap
35:39
35:39
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35:39A Holiday Special for you and yours! Alex, Lily, and Marisa sit down for this Holiday Wrapped edition of the show to end out the year. We discuss some of our favorite and most memorable holiday campaigns from this year and few that have stuck around for the long haul. Happy Holidays from Tower After Hours!…
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Episode 73: The Year 2040, Ryan Reynolds, and the Silver Tsunami
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32:57
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32:57Continuing our conversation from last episode, we dive into the future of the Lancaster Chamber. We hear about some new initiatives, how you can get connected with your own Chamber, and how this group is so vital to our businesses and residents.By Tower After Hours
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Episode 72: From Two Millennials to Two Gen Z's: How the Lancaster Chamber is Making Worldwide Waves
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46:57
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46:57The Tower After Hours girlies sit down with the hosts of "What's on Tap, Lancaster?" podcast to discuss the past, present, and future of the Lancaster Chamber. Covering topics that range all the way from sour beers and The Annual Dinner to the inspiring work that Molly and Ashley are doing to raise the voices of their community. Be sure to finish t…
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Episode 71: Behind the Design – Breaking Down the Creative Process
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44:18
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44:18We sit down with Kimmick and Kelly, two designers on Team Tower to talk about their creative process and how they might be different. We dive into it all, how to get out of a creative rut, what font you would be, and a very special design project our team has been working on!By Tower After Hours
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While some of us are at our desks, others are out and about bringing in new clients. It's true, without Biz Dev we wouldn't be in business.We talk networking, marketing automation, and how to give a pitch with confidence with our Biz Dev Queen, Erica Rutter.By Tower After Hours
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Episode 69: Maximizing Your Strengths and Becoming the Best You with Brianna Campbell
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46:59
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46:59Lily and Alex sit down with Gallup certified Strengths Coach, Brianna Campbell. She teaches us all about how our strengths are a part of who we are, and how we can use them to become better both professionally and personally.Join in on the Buzzfeed Quiz :: https://www.buzzfeed.com/lady_emerald/personality-in-3-words-quizSubscribe to our Newsletter(…
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Episode 68: What to Expect As We Transition to GA4
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33:02Lily and Alex sit down with Trevor, our GA4 guru, to answer all the burning questions we have about the transition from Universal to GA4.Sign up for our podcast newsletter to stay in the loop :: https://www.towermarketing.net/podcast/By Tower After Hours
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Ep. 58 - Hat Box Ghost, Food & Wine thoughts, Halloween Food & Drinks & more
1:02:06
1:02:06
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1:02:06We're back! Topics of Discussion: Haunted Mansion getting Hatbox Ghost Lounges at Disney Springs Meers Connect & Sunshine Flyer merging Food & Wine Festival Begins this weekend Halloween Treats Trail’s End Restaurant and Crockett’s Tavern Reopenings
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Episode 67: What We've Learned in the Past Year as Content Writers
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22:49
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22:49The world of content marketing is constantly evolving, so Lily and Alex sit down and chat through some of the top things they've learned in the last year as Content Writers. We'll tell you all about the big successes we've had, and the major fails *insert facepalm emoji here*.By Tower After Hours
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Ep. 57 - Genie+ Variable Pricing, 4th of July Celebrations & More
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1:00:53
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1:00:53Topics of Discussion: Genie+ Variable Pricing July 4th Celebrations Star Wars: Galactic Starcruiser Update Water Tower installed at Tiana’s Bayou Adventure Listener Questions Follow Matt on Instagram Follow Katie on Instagram
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Ep. 56 - New Christmas Event, Jollywood Nights at Hollywood Studios, More Christmas News & Flavors of Florida
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49:54
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49:54Topics of Discussion: Disney's Jollywood Nights at Hollywood Studios Mickey's Very Merry Christmas at Magic Kingdom Other Christmas Offerings Flavors of Florida Follow Matt on Instagram Follow Katie on Instagram
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Ep. 55 - Den of Destiny, Fun Disney Questions & Listener Questions
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54:34
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54:34Topics of Discussion: Indiana Jones & The Den of Destiny in Hollywood Studios Some refurbishment updates Fun Disney Parks Questions Listener Questions Sugared Petals Bakery Shop Follow Matt on Instagram Follow Katie on Instagram
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