Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Accidental CEO Podcast
1 72: If You Want to Grow—Stop Fixing the Wrong Problem 16:32
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LikedYou’re busy—but are you actually growing? In this episode, Nata Salvatori exposes a trap that’s costing service providers time, money, and sanity: chasing busywork that feels productive but doesn’t move the needle. She walks through a clear, five-step growth path—from clarifying your offer, validating through real sales, delivering sustainably, building repeatable systems, to scaling confidently. You’ll learn: How to spot and ditch “fake work” Why clarity beats complexity every time How to use real feedback to validate your offers Delivery tips that prevent burnout System creation that enables scaling How to honor your current phase of growth 📌 Ready to stop spinning your wheels and make real moves? Map your phase, pick your next action, and don’t be afraid to ask for help: 👉 accidentalceo.co/coaching Support the show…
S1 E1 :: How One Connection Can Change the Trajectory of Your Career
Manage episode 397621124 series 2287558
Content provided by Tower Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tower Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to Season 1 where across 6 episodes, we meet with guests from various backgrounds in Lancaster County who support and uplift individuals and the business community. From well-known Lancaster businesses, nonprofits, and even our own agency, we’re diving into how these marketers use different tactics to leave an impact in their organizations and beyond. __________ Lily and Alex sit down with Brianna Titi, the Business Development Officer at the EDC (Economic Development Company), to talk about how she networks and build relationships in Lancaster County. From being your authentic self, to engaging on LinkedIn, we'll dive into all the ways Brianna has been able to make lasting impressions on the Lancaster Community.
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97 episodes
ShareManage episode 397621124 series 2287558
Content provided by Tower Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tower Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to Season 1 where across 6 episodes, we meet with guests from various backgrounds in Lancaster County who support and uplift individuals and the business community. From well-known Lancaster businesses, nonprofits, and even our own agency, we’re diving into how these marketers use different tactics to leave an impact in their organizations and beyond. __________ Lily and Alex sit down with Brianna Titi, the Business Development Officer at the EDC (Economic Development Company), to talk about how she networks and build relationships in Lancaster County. From being your authentic self, to engaging on LinkedIn, we'll dive into all the ways Brianna has been able to make lasting impressions on the Lancaster Community.
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Tower After Hours
1 S3 E5: The Psychology of Copy That Converts 52:29
52:29 Play Later Play Later Lists Like Liked52:29
Play Later Play Later Lists Like LikedWelcome back to the final episode of Tower After Hour's Season 3: Digital Marketing Psychology. It's been such an informative and interesting season learning from only the best! In this episode we will be discussing how words can do more than inform, they can provoke, persuade, and convert. We explore the psychology behind copywriting and content writing, from crafting FOMO-fueled headlines to using loss aversion and urgency to drive action. The strategy of written content shifts depending on the audience and we discuss, not surprisingly, that knowing your audience is key. You'll hear insights on how the right words can tap into human behavior, create emotional responses, and ultimately, guide decision-making. Thank you to all of our listeners, supporters, and special guests that we had on the pod this season. You all make the podcast what it is! Going forward, TAH will be taking a bit of a breather in hopes to make it even bigger and better when we return. Until then, CYA!…
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Tower After Hours
1 S3 E4 | Marketing by Design: The Power of Color 46:15
46:15 Play Later Play Later Lists Like Liked46:15
Play Later Play Later Lists Like LikedColor isn’t just decoration, it’s communication. In this episode with our very own Art Director, David Kimmick, we dive into the fascinating world of color psychology and how it shapes marketing strategy. From cultural and societal influences to the emotional impact of specific hues, we explore how color can evoke trust, urgency, calm, or excitement and how those feelings translate into brand perception and consumer behavior. Whether you're designing your brand from scratch or just wondering why blue builds trust and red sells fast, this episode paints the full picture.…
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Tower After Hours
Welcome back to Tower After Hours! Today, we’re diving into something that every marketer is feeling but few have fully wrapped their heads around: the evolving complexity of the sales funnel in the age of information overload. We’re thrilled to be joined by Tina Bartos, Director of Sales for Nook Meeting and Events, who's giving us valuable insight into how the customer journey has changed, and how we can be tackling these challenges head-on in a world where attention is fleeting and choices are endless. We’ll explore how today’s buyer journeys are anything but linear, why trust and timing matter more than ever, and how to meet your audience where they are — without getting lost in the clutter.…
T
Tower After Hours
1 S3 E2 | Navigating Social Algorithms & Trends 53:06
53:06 Play Later Play Later Lists Like Liked53:06
Play Later Play Later Lists Like LikedWelcome back to another episode in our Digital Marketing Psychology season! Today, we’re diving into the ever-evolving world of social media—where trends shift overnight, algorithms keep us on our toes, and strategy is everything. If you’re a Lancaster local—or just looking for fun things to do in the city—you might have come across Decades and the incredible work of Tony Gorick on their social media. We sat down with Tony to unpack the secrets behind social algorithms, effective strategies, and staying ahead of the hottest trends. Decades is a Lancaster City favorite, and its standout social presence plays a huge role in drawing people in. Let’s get into it!…
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Tower After Hours
1 S3 E1 | Understanding Your Audience's 'Why' 1:04:17
1:04:17 Play Later Play Later Lists Like Liked1:04:17
Play Later Play Later Lists Like LikedWelcome back to Season 3 of Tower After Hours! To kick off our new season discussing Digital Marketing Psychology we needed to start with the basics: Understanding Your Audience. Consumer decisions aren’t random—they’re shaped by emotion, logic, scarcity, authority, and more. But one of the biggest mistakes businesses make? Focusing on themselves instead of their audience. If you don’t truly understand your customers—their needs, wants, and expectations—they’ll scroll right past you. So we are joined by the experts in collecting and analyzing this consumer data. Berwood Yost and Scottie Thompson-Buckland from the Franklin & Marshall, Center for Opinion Research, answer all our burning questions about how really understand your audience and the methods to accomplish it. Let's dive in!…
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Tower After Hours
As the year 2024 comes to an end, so does our second season of Tower After Hours. Thank you to all who have listened along the way and heard from our amazing guests this season. We hope you were just as inspired as all of us here at TAH. This final episode we're joined by an incredible guest who brings all the holiday cheer. Josh Henry, Co-Owner of Lamphouse was able to join the pod to talk about his passion for film, visual storytelling, and his home here in Lancaster County. We learn not only about his impressive projects, but of course had to get the deets on his Holiday Traditions. We'll see you next year (and in season 3). Alright, cya! ✨…
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Tower After Hours
1 S2 E5 | Foster The Foodie: The Ultimate Food Cheerleader 46:24
46:24 Play Later Play Later Lists Like Liked46:24
Play Later Play Later Lists Like LikedFeeling hungry right before a holiday with some of the best dishes of the year? This episode will make your stomach growl a little louder. Lily and Alex sit down with Corinne Foster, the Development and Communications Manager at Lancaster County Food Hub — though, some of you might know her best as @FostertheFoodie on Instagram. What started as a fun hobby to learn where to find the best food at the best prices has now grown into a full-time side hustle. Listen in as we learn how she grew her following, some of her favorite Lancaster food stops, and how it's opened doors for her career in battling food insecurity.…
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Tower After Hours
1 S2 E4 | Strasburg Rail Road: Historic Tracks, Modern Magic 38:47
38:47 Play Later Play Later Lists Like Liked38:47
Play Later Play Later Lists Like LikedStrasburg Rail Road is one of the top 3 tourist attractions in Lancaster County because of its historic reputation as the longest operating passenger railway in the United States. But there so much more to this destination than what you might think. From holiday trains and escape rooms to historical reenactments and wine and whiskey tastings, Strasburg Rail Road is a hub for people in all walks of life. We sat down with the VP of Guest Experience, Eric Connor, to discuss how our collaboration has helped grow their business, and future plans for the Rail Road.…
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Tower After Hours
1 S2 E3 | Discover Lancaster: A Tourism Tell-All 48:41
48:41 Play Later Play Later Lists Like Liked48:41
Play Later Play Later Lists Like LikedCan you believe we're already halfway through season 2? Discover Lancaster has the amazing charge of bringing people into Lancaster County to explore everything from Amish Country, downtown city haunts, to the beautiful nature in between. In this episode, we sit down with Tori and Courtney from the Marketing and Sales teams to get a behind-the-scenes look at the tourism industry, and even discover some of their favorite Lancaster hidden gems.…
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Tower After Hours
1 S2 E2 | Prima Theatre: A Vibrant Hub For The Community 55:19
55:19 Play Later Play Later Lists Like Liked55:19
Play Later Play Later Lists Like LikedThis month the TAH pod is joined by the Founding Executive Producer of Prima Theatre, Mitch Nugent. Situated on the West Side of Lancaster City, Prima Theatre offers innovative theatrical experiences that the entire community can engage in. We learn about how Prima came to be what it is today through Mitch's visionary leadership and incredible generosity of those in the area. Tune into this episode to hear about this ultimately risky journey to create what has never been created and share it with those willing to take the leap. Make sure to check out their shows this season by visiting their website at www.primatheatre.org.…
T
Tower After Hours
1 S2 E1 | Unique Lancaster Experiences: Tourism with a Fresh (& Tasty) Lens 38:10
38:10 Play Later Play Later Lists Like Liked38:10
Play Later Play Later Lists Like LikedIn the first episode, we sit down with Kendra Frazier, Founder of Unique Lancaster Experiences. Through a series of tours and other excursions, Unique Lancaster Experiences helps spotlight minority owned businesses and Lancaster City's rich history. Before the episode, the TAH team experienced the International Food Tour and were able to learn so much from Kendra all while enjoying delicious local spots. Head to their website to schedule a tour for you and your friends, co-workers, or family!…
Welcome to season 2, where we break down the marketing behind your favorite Lancaster events. In this 6-episode series, we'll be sitting down with some skillful marketers who specialize in a unique marketing niche: selling the experience. From building that initial buzz to retaining engaged users, we'll be diving into the details of the most compelling strategies you can use to deliver your message and convert interest into action.…
T
Tower After Hours
1 S1 E6 :: How Schreiber Transforms Lives Through Non-Profit Initiatives 59:10
59:10 Play Later Play Later Lists Like Liked59:10
Play Later Play Later Lists Like LikedAs you may have heard, Tower is hosting their first charity golf tournament in August 2024! We're really excited to bring Danielle Sunday & James DeBord on the podcast to talk about Schreiber Center for Pediatric Development, our charity partner for the tournament. We dive into the personal and professional impacts of working at Schreiber and the incredible work that is done everyday for our local community.…
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Tower After Hours
Tower announced a complete rebrand including a new logo and website. A lot of time and effort has gone into this! Lily and Alex chat with Tower's Content Team Lead, Grace Hurst, and Art Director, David Kimmick about the process behind this rebrand and how their visions came to life.
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Tower After Hours
1 S1 E4 :: How Relationships Can Nurture Your Marketing 49:16
49:16 Play Later Play Later Lists Like Liked49:16
Play Later Play Later Lists Like LikedLancaster County has a plethora of non-profit organizations who work tirelessly to make our community better. On this episode, Lily and Alex sit down with Sandy Gambone and Lauren Radcliff, Business Ambassadors and the Advancement Team at Water Street Mission. The gals chat through the experiences that Sandy and Lauren have had that led them to their current roles in the non-profit space. Touching on the value of relational marketing, listeners will hear how it allows Sandy and Lauren to further the message and impact of Water Street Mission.…
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
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continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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