AI Is Killing Clicks! What Marketers Must Do To Adapt Or Disappear Trivera's AI Deep Dive For Digital Marketers podcast

19:59

In this episode of the Trivera Deep Dive, Chip and Nova unpack the essential components of a recurring marketing budget. From SEO retainers to PPC management fees, analytics tools, and conversion optimization, they explore what businesses should realistically expect to invest each month—and why these costs matter. Key Takeaways: Realistic monthly budgets for SEO, SEM, and local targeting What goes into performance reporting and why it’s worth the cost How CRO tools and tactics can boost ROI over time Why analytics should always be a line item in your plan Read the blog…

Trivera's AI Deep Dive for Digital Marketers

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Building an Informed Marketing Budget: Part 1 - Industry Benchmarks 18:48

9 days ago18:48

18:48

In this episode of the Trivera Deep Dive, Chip and Nova break down how much companies in key industries are investing in marketing—and where that money is going. From manufacturers to nonprofits, they explore the benchmarks that matter and dig into why digital continues to dominate the spend. Key Takeaways: Learn the typical marketing budget as a % of revenue for your industry Understand how digital spend is shifting across sectors Get a real-world example to benchmark your own budget Start evaluating whether your spend aligns with your growth goals Read the blog…

Trivera's AI Deep Dive for Digital Marketers

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Growing a Digital Garden: Trivera's Melinda Myers Case Study 13:26

21 days ago13:26

13:26

In this episode of the Trivera Deep Dive, Chip and Nova dig into how Trivera helped nationally recognized gardening expert Melinda Myers revitalize her content-heavy website into a fast, secure, and future-ready platform. With a growing audience of radio listeners, readers, and green thumbs from across the country, Melinda needed a site that could keep up with demand—without compromising user experience or content accessibility. Chip and Nova walk through the Trivera process from strategy to launch, explore the ongoing upgrades that keep the site fresh and functional, and highlight the results that prove the investment paid off. Whether you're a digital marketer, a tech partner, or just love a good before-and-after story, this Deep Dive delivers insights that grow on you. Read the Blog: Melinda Myers Case Study Visit Melinda Myers' Website…

Trivera's AI Deep Dive for Digital Marketers

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A Seismic Digital Shift Is Underway - Is Your Business on the Fault Line? 15:20

4 weeks ago15:20

15:20

In this episode of the Trivera Deep Dive, Chip and Nova explore the tectonic shifts happening in digital marketing—and how they're shaking the foundation of your business. From crumbling cookie strategies to the AI-generated content earthquake, the landscape is changing fast. Are you feeling the tremors, or are you still clinging to outdated structures? You’ll hear: What it means when your website becomes a siloed relic Why bad marketing and no marketing look the same from the outside How Trivera helps businesses adapt before the quake hits If you're a marketing leader, CEO, or decision-maker who wants to avoid being buried under digital debris, this episode will help you recognize the warning signs and act before it's too late. Read the Blog: A Seismic Digital Shift is Underway: Is Your Business on the Fault Line?…

Trivera's AI Deep Dive for Digital Marketers

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Design Smarter: Why Above-the-Fold Doesn’t Mean What You Think 14:12

5 weeks ago14:12

14:12

In this episode of the Trivera Deep Dive, Chip and Nova tackle one of web design’s most debated...and misunderstood...concepts: “above the fold.” While many marketers and clients fixate on squeezing everything important into the top of the page, the truth is more nuanced—and more powerful. Chip and Nova walk through the real goal of your website’s pages (hint: it’s not about visibility, it’s about motivation), and they explain why scroll behavior, user intent, and smart design are far more important than pixel placement. You’ll hear insights from Trivera founder Tom Snyder along with practical perspectives from designers Jen Elias and Stephanie Senechal—both of whom have long been designing with strategy in mind, not myths. If you’ve ever argued with a stakeholder about cramming content above the fold, this episode gives you the ammo you need to change the conversation—and the results. Read the Blog: Design Smarter: Why 'Above the Fold' Doesn’t Mean What You Think…

Trivera's AI Deep Dive for Digital Marketers

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Trivera Client Success Study - Midland Plastics Boosts Their Leads by Double Digits 14:10

6 weeks ago14:10

14:10

In this episode of the Trivera Deep Dive, Chip and Nova unpack the strategic decisions behind Trivera’s website overhaul for Midland Plastics. From uncovering hidden UX obstacles to elevating SEO value and creating a seamless content structure, they walk through the journey that led to a 30% increase in leads—and explain how it can work for other manufacturers too. Key Takeaways: Why strategy should always drive design decisions The impact of simplifying complex product structures How better content and intuitive navigation increased conversions The measurable results that made this project a success 👉 Read the case study for more on Midland’s transformation.…

Trivera's AI Deep Dive for Digital Marketers

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Why Branded Podcasts Belong in Your Content Strategy 13:38

7 weeks ago13:38

13:38

In this episode of the Trivera Deep Dive, Chip and Nova dive into why branded podcasts are more than just a trend—they’re a strategic way to amplify your marketing efforts. They explore how podcasts can turn existing content into shareable, memorable audio experiences. From SEO advantages to boosting brand visibility and creating new sales tools, this episode lays out a compelling case for putting podcasts to work in your strategy. ✅ How podcasts extend the life of your content ✅ Why branded audio builds stronger trust and recall ✅ How SEO and generative search benefit from podcasting ✅ Why done-for-you beats DIY when it comes to production ✅ What makes Trivera’s podcast service unique 🎧 Don’t miss it—tune in now to discover how branded podcasts can elevate your content game. Read the original blog: Why Branded Podcasts Belong in Your Content Strategy…

Trivera's AI Deep Dive for Digital Marketers

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5 Reasons Why Your Website Is Still Your Most Powerful Marketing Tool 15:43

8 weeks ago15:43

15:43

🎙 In this episode of the Trivera Deep Dive , Chip and Nova break down why, in the age of AI, automation, and omnichannel campaigns, your website is still your most important marketing asset. They explore the 5 key reasons your site outperforms every other channel—from being the only platform you truly own, to driving customer journeys, to fueling AI personalization, and anchoring every piece of your digital strategy. Backed by hard data from Forrester, HubSpot, McKinsey, Gartner, and more, this episode is a must-listen for marketers and business leaders wondering where to invest next. And yes, they even call themselves out—because the Trivera Deep Dive itself is an example of how a podcast, when built on top of strong web content, becomes a powerful traffic and engagement tool. If your site isn’t doing the heavy lifting, this episode will show you why—and what to fix first. 📖 Read the full blog: 5 Reasons Why Your Website Is Still Your Most Powerful Marketing Tool…

Trivera's AI Deep Dive for Digital Marketers

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Is It Time for a Digital Spring Cleaning? 16:40

9 weeks ago16:40

16:40

In this episode of the Trivera Deep Dive, Chip and Nova grab their metaphorical mops and go to work. Spring is here — and that means your digital presence might be overdue for some serious tidying up. From outdated content to bloated code, missed SEO opportunities, and underperforming platforms, it’s easy to let the dust settle across your digital ecosystem. Chip and Nova explore how smart businesses are using this seasonal shift to evaluate their websites, social media, paid campaigns, and analytics. Whether you're running lean or partnered with an agency, they'll help you ask the right questions and uncover what needs refreshing, retiring, or reimagining. Read the Blog: Is It Time for a Digital Spring Cleaning?…

Trivera's AI Deep Dive for Digital Marketers

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Trivera Case Study: Rogers Behavioral Health Foundation 12:22

11 weeks ago12:22

12:22

In this episode of the Trivera Deep Dive, Chip and Nova explore the strategic overhaul of the Rogers Behavioral Health Foundation website. With a mission to increase donations and better connect with donors, Trivera tackled outdated design, confusing navigation, and poor mobile usability. The result? A streamlined, emotionally resonant site that aligns with the Foundation’s mission and delivers measurable results. Key Takeaways: Why mobile-first design matters for nonprofit engagement How to align digital presence with organizational mission The role of storytelling and visuals in donor conversion Best practices for donation UX and navigation flow Read the original case study: Rogers Behavioral Health Foundation Site update…

Trivera's AI Deep Dive for Digital Marketers

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Soaring to Success: Digital Marketing Lessons from the Big Bear Valley Eagles 15:54

12 weeks ago15:54

15:54

In this episode of the Trivera Deep Dive , Chip and Nova explore an unexpected source of marketing wisdom—Jackie and Shadow, the Big Bear Valley eagles. Millions have tuned in to the Friends of Big Bear Valley live eagle cam, captivated by the dramatic story of resilience, community, and emotional connection. But what does this have to do with digital marketing? Everything. Join us as we break down the key marketing lessons from this global phenomenon, including: ✅ The power of authentic storytelling ✅ How live content drives engagement ✅ Why building a loyal community is essential ✅ The role of emotional connection in brand loyalty ✅ Why long-term consistency wins in the end Whether you're a digital marketer, brand strategist, or just fascinated by the eagles’ journey, this episode will give you fresh insights on how to make your brand soar . Read the Original Blog: Soaring to Success: Digital Marketing Lessons from the Big Bear Valley Eagles Big Bear Valley Live Nest Cam on YouTube Friends of Big Bear Valley website.…

Trivera's AI Deep Dive for Digital Marketers

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Don’t Forget About Your Google Business Profile 12:43

12 weeks ago12:43

12:43

In this episode of the Trivera Deep Dive , Chip and Nova explore the importance of keeping your Google Business Profile (GBP) up to date. As AI continues to shape search results, your GBP listing plays a bigger role than ever in how customers find and engage with your business. We’ll cover key strategies for optimizing your profile, from managing reviews to leveraging high-quality visuals and tracking performance metrics. Want to read the original blog? Don’t Forget About Your Google Business Profile…

Trivera's AI Deep Dive for Digital Marketers

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4 Signs You Need to Hire a Digital Marketing Agency Right Now 12:38

13 weeks ago12:38

12:38

In this episode of the Trivera Deep Dive, Chip and Nova explore the telltale signs that it's time to bring in a digital marketing agency to elevate your business. From stagnant growth to overwhelmed internal teams, they break down the four key indicators that you can't afford to ignore. If you've been struggling to achieve your marketing goals, this episode will help you determine if it's time to call in the experts. Read the Blog: 4 Signs You Need to Hire a Digital Marketing Agency Right Now…

Trivera's AI Deep Dive for Digital Marketers

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AI is Killing Clicks! What Marketers Must Do to Adapt or Disappear 13:52

14 weeks ago13:52

13:52

In this episode of Trivera Deep Dive , Chip and Nova break down the massive impact AI is having on search —and why marketers can’t afford to ignore it. With nearly 60% of Google searches ending without a click, traditional SEO strategies are becoming less effective. We’ll explore how AI-generated answers are changing user behavior, what businesses need to do to stay visible, and how Trivera is helping clients turn these challenges into opportunities. Tune in to stay ahead of the AI revolution in search! Key Takeaways: How AI-powered search is driving the rise of zero-click searches Why traditional SEO strategies need to evolve for AI-generated results How businesses can optimize content to stay visible in AI-driven search Trivera’s approach to helping brands thrive in this new landscape Read the Blog: How AI is Killing Clicks and What Marketers Must Do to Adapt or Disappear…

Trivera's AI Deep Dive for Digital Marketers

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Website Case Study: Creating a Personalized UX for a Global Brand 7:19

15 weeks ago7:19