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AI is Killing Clicks! What Marketers Must Do to Adapt or Disappear

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Manage episode 469272498 series 3621720
Content provided by Trivera Interactive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trivera Interactive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of Trivera Deep Dive, Chip and Nova break down the massive impact AI is having on search—and why marketers can’t afford to ignore it. With nearly 60% of Google searches ending without a click, traditional SEO strategies are becoming less effective. We’ll explore how AI-generated answers are changing user behavior, what businesses need to do to stay visible, and how Trivera is helping clients turn these challenges into opportunities.
Tune in to stay ahead of the AI revolution in search!

Key Takeaways:

  • How AI-powered search is driving the rise of zero-click searches
  • Why traditional SEO strategies need to evolve for AI-generated results
  • How businesses can optimize content to stay visible in AI-driven search
  • Trivera’s approach to helping brands thrive in this new landscape

Read the Blog:
How AI is Killing Clicks and What Marketers Must Do to Adapt or Disappear

  continue reading

36 episodes

iconShare
 
Manage episode 469272498 series 3621720
Content provided by Trivera Interactive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trivera Interactive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of Trivera Deep Dive, Chip and Nova break down the massive impact AI is having on search—and why marketers can’t afford to ignore it. With nearly 60% of Google searches ending without a click, traditional SEO strategies are becoming less effective. We’ll explore how AI-generated answers are changing user behavior, what businesses need to do to stay visible, and how Trivera is helping clients turn these challenges into opportunities.
Tune in to stay ahead of the AI revolution in search!

Key Takeaways:

  • How AI-powered search is driving the rise of zero-click searches
  • Why traditional SEO strategies need to evolve for AI-generated results
  • How businesses can optimize content to stay visible in AI-driven search
  • Trivera’s approach to helping brands thrive in this new landscape

Read the Blog:
How AI is Killing Clicks and What Marketers Must Do to Adapt or Disappear

  continue reading

36 episodes

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