Building an Informed Marketing Budget: Part 2 – Recurring Costs

Trivera's AI Deep Dive for Digital Marketers

#Business #Marketing #Trivera Interactive #Digital Marketing #Website #Strategy #SEO #PPC

34:07

In this insightful episode of The Innovators & Investors Podcast, host Kristian Marquez sits down with Jay Crone, Managing Director and Venture Capitalist at Deloitte Ventures, to explore the firm’s strategic approach to corporate venture capital. Jay shares Deloitte Ventures’ investment thesis, focusing on supporting innovative Canadian startups at Series A and B stages across key sectors like cybersecurity, climate tech, fintech, future of work, health tech, and AI. Listeners will gain an inside look at how Deloitte leverages its vast network of 1,500 partners and 15,000 employees to source deals and add value beyond capital by helping startups navigate Deloitte’s complex ecosystem and access enterprise clients. Jay also discusses his diverse career journey—from government and investment banking to entrepreneurship and corporate VC—and how those experiences shape his investment philosophy. The episode delves into Deloitte’s due diligence process, the importance of founder relationships, and the firm’s strategic role as a co-investor. Jay highlights emerging trends, particularly the promise of vertical AI tailored to industry-specific needs, and shares his bullish outlook on fintech innovations like stablecoins and cross-border payments. He offers candid advice for entrepreneurs on risk-taking and aligning business vision with funding goals. This episode is a must-listen for founders, investors, and anyone interested in the evolving landscape of corporate venture capital and innovation in Canada. Learn more about Jay's work at https://www.deloitte.com/ca/en/services/program/ventures.html Connect with Jay on LinkedIn at https://www.linkedin.com/in/jaycrone/ Think you'd be a great guest on the show? Apply at https://finstratmgmt.com/innovators-investors-podcast/ Want to learn more about Kristian Marquez's work? Check out his website at https://finstratmgmt.com…

about a year ago 19:59

MP3•Episode home

Key Takeaways:

Realistic monthly budgets for SEO, SEM, and local targeting
What goes into performance reporting and why it’s worth the cost
How CRO tools and tactics can boost ROI over time
Why analytics should always be a line item in your plan

Read the blog

41 episodes

Building an Informed Marketing Budget: Part 2 – Recurring Costs

Trivera's AI Deep Dive for Digital Marketers

published about a year ago

MP3•Episode home

Key Takeaways:

Realistic monthly budgets for SEO, SEM, and local targeting
What goes into performance reporting and why it’s worth the cost
How CRO tools and tactics can boost ROI over time
Why analytics should always be a line item in your plan

Read the blog

41 episodes

#Business #Marketing #Trivera Interactive #Digital Marketing #Website #Strategy #SEO #PPC

All episodes

Trivera's AI Deep Dive for Digital Marketers

1
Case Study: The New Trivera.com, Practicing What We Preach 15:12

6 days ago15:12

15:12

In this episode of the Trivera Deep Dive, Chip and Nova take you behind the scenes of the new Trivera.com. This wasn’t just a redesign—it was a strategic overhaul. From AI-driven interactions to embedded podcast content, accessible design to real-time privacy compliance, they break down how every decision was made to demonstrate what a high-performing digital presence should look like today. Key Takeaways: Why UX updates should always be data-backed How AI enhances user engagement The importance of real consent and compliance infrastructure How embedded podcasts can reinforce content strategy Why accessibility is more than a checkbox Read the blog for the full case study and links to featured tools: Case Study: The New Trivera.com, Practicing What We Preach…

Trivera's AI Deep Dive for Digital Marketers

1
Marketing Lessons from the Life and Death of AJ Bombers 19:34

16 days ago19:34

19:34

In this episode of the Trivera Deep Dive, Chip and Nova explore the unforgettable rise—and graceful exit—of AJ Bombers, the Milwaukee burger joint that became a national case study in social media marketing. From peanut bombs to tweetups, AJ Bombers turned followers into fans and engagement into real-world impact. But what happens when the founder steps back, the platforms fade, and the novelty wears off? Join Chip and Nova as they unpack four critical lessons every marketer should learn from AJ Bombers’ journey: ✅ How community is the strongest brand currency ✅ Why platforms are tools, not foundations ✅ When Brands built on personality need a succession plan ✅ Where Nostalgia IS...and isn't...the right strategy Whether you're building a brand, managing change, or just love a good burger story, this Deep Dive is for you. Read the Blog: Marketing Lessons from the Life and Death of AJ Bombers…

Trivera's AI Deep Dive for Digital Marketers

1
What Successful Marketers Are Doing While Everyone Else Is Taking the Summer Off 18:35

26 days ago18:35

18:35

In this episode of the Trivera Deep Dive, Chip and Nova unpack Tom Snyder’s latest blog that challenges the myth of the “slow summer.” While others coast through June, July, and August, smart marketers are creating, planning, refreshing, and getting a jumpstart on fall. Chip shares how decision-makers are still researching and vetting vendors even during summer vacations, and Nova highlights five smart, tactical moves you can make right now to gain visibility, improve your site, and position your brand for Q3 success. This isn’t a break—it’s your runway. Tune in to find out how to stay top-of-mind and keep your momentum rolling while the competition sleeps in. Read the Blog: What Successful Marketers Are Doing While Everyone Else Is Taking the Summer Off…

Trivera's AI Deep Dive for Digital Marketers

1
Tasked With Switching Agencies? How to Make the Right Call for Your Brand—and Your Career 19:16

4 weeks ago19:16

19:16

In this episode of the Trivera Deep Dive, Chip and Nova explore the challenges marketing leaders face when deciding whether to switch agencies. They break down the key triggers that prompt these decisions, the risks of chasing empty promises, and how to focus on long-term value and ROI when evaluating potential partners. Key takeaways: ✅ Common reasons companies start agency searches ✅ How to avoid falling for overpromises ✅ Critical questions to ask before and during the process ✅ How to protect your career during agency transitions Read the blog for deeper insights: Tasked With Switching Agencies? How to Make the Right Call for Your Brand—and Your Career…

Trivera's AI Deep Dive for Digital Marketers

1
Building an Informed Marketing Budget: Part 3 – One-Time Costs and Budget Strategy 20:49

5 weeks ago20:49

20:49

In this episode of the Trivera Deep Dive, Chip and Nova tackle the marketing costs that sneak up on even the best-planned budgets. From major one-time investments like website redesigns and e-commerce upgrades, to deciding whether to hire in-house or outsource to an agency, this episode lays out how to avoid financial surprises and build a smarter, more resilient marketing plan. Key Takeaways: ✔ Why one-time costs matter more than you think ✔ Typical price ranges for redesigns, tools, and upgrades ✔ The true cost of building an in-house team ✔ Why agencies may deliver better ROI ✔ How to build flexibility into your budget Read the blog: Building an Informed Marketing Budget: Part 3 – One-Time Costs and Budget Strategy…

Trivera's AI Deep Dive for Digital Marketers

1
Building an Informed Marketing Budget: Part 2 – Recurring Costs 19:59

6 weeks ago19:59

19:59

In this episode of the Trivera Deep Dive, Chip and Nova unpack the essential components of a recurring marketing budget. From SEO retainers to PPC management fees, analytics tools, and conversion optimization, they explore what businesses should realistically expect to invest each month—and why these costs matter. Key Takeaways: Realistic monthly budgets for SEO, SEM, and local targeting What goes into performance reporting and why it’s worth the cost How CRO tools and tactics can boost ROI over time Why analytics should always be a line item in your plan Read the blog…

Trivera's AI Deep Dive for Digital Marketers

1
Building an Informed Marketing Budget: Part 1 - Industry Benchmarks 18:48

7 weeks ago18:48

18:48

In this episode of the Trivera Deep Dive, Chip and Nova break down how much companies in key industries are investing in marketing—and where that money is going. From manufacturers to nonprofits, they explore the benchmarks that matter and dig into why digital continues to dominate the spend. Key Takeaways: Learn the typical marketing budget as a % of revenue for your industry Understand how digital spend is shifting across sectors Get a real-world example to benchmark your own budget Start evaluating whether your spend aligns with your growth goals Read the blog…

Trivera's AI Deep Dive for Digital Marketers

1
Growing a Digital Garden: Trivera's Melinda Myers Case Study 13:26

9 weeks ago13:26

13:26

In this episode of the Trivera Deep Dive, Chip and Nova dig into how Trivera helped nationally recognized gardening expert Melinda Myers revitalize her content-heavy website into a fast, secure, and future-ready platform. With a growing audience of radio listeners, readers, and green thumbs from across the country, Melinda needed a site that could keep up with demand—without compromising user experience or content accessibility. Chip and Nova walk through the Trivera process from strategy to launch, explore the ongoing upgrades that keep the site fresh and functional, and highlight the results that prove the investment paid off. Whether you're a digital marketer, a tech partner, or just love a good before-and-after story, this Deep Dive delivers insights that grow on you. Read the Blog: Melinda Myers Case Study Visit Melinda Myers' Website…

Trivera's AI Deep Dive for Digital Marketers

1
A Seismic Digital Shift Is Underway - Is Your Business on the Fault Line? 15:20

10 weeks ago15:20

15:20

In this episode of the Trivera Deep Dive, Chip and Nova explore the tectonic shifts happening in digital marketing—and how they're shaking the foundation of your business. From crumbling cookie strategies to the AI-generated content earthquake, the landscape is changing fast. Are you feeling the tremors, or are you still clinging to outdated structures? You’ll hear: What it means when your website becomes a siloed relic Why bad marketing and no marketing look the same from the outside How Trivera helps businesses adapt before the quake hits If you're a marketing leader, CEO, or decision-maker who wants to avoid being buried under digital debris, this episode will help you recognize the warning signs and act before it's too late. Read the Blog: A Seismic Digital Shift is Underway: Is Your Business on the Fault Line?…

Trivera's AI Deep Dive for Digital Marketers

1
Design Smarter: Why Above-the-Fold Doesn’t Mean What You Think 14:12

11 weeks ago14:12

14:12

In this episode of the Trivera Deep Dive, Chip and Nova tackle one of web design’s most debated...and misunderstood...concepts: “above the fold.” While many marketers and clients fixate on squeezing everything important into the top of the page, the truth is more nuanced—and more powerful. Chip and Nova walk through the real goal of your website’s pages (hint: it’s not about visibility, it’s about motivation), and they explain why scroll behavior, user intent, and smart design are far more important than pixel placement. You’ll hear insights from Trivera founder Tom Snyder along with practical perspectives from designers Jen Elias and Stephanie Senechal—both of whom have long been designing with strategy in mind, not myths. If you’ve ever argued with a stakeholder about cramming content above the fold, this episode gives you the ammo you need to change the conversation—and the results. Read the Blog: Design Smarter: Why 'Above the Fold' Doesn’t Mean What You Think…

Trivera's AI Deep Dive for Digital Marketers

1
Trivera Client Success Study - Midland Plastics Boosts Their Leads by Double Digits 14:10

12 weeks ago14:10

14:10

In this episode of the Trivera Deep Dive, Chip and Nova unpack the strategic decisions behind Trivera’s website overhaul for Midland Plastics. From uncovering hidden UX obstacles to elevating SEO value and creating a seamless content structure, they walk through the journey that led to a 30% increase in leads—and explain how it can work for other manufacturers too. Key Takeaways: Why strategy should always drive design decisions The impact of simplifying complex product structures How better content and intuitive navigation increased conversions The measurable results that made this project a success 👉 Read the case study for more on Midland’s transformation.…

Trivera's AI Deep Dive for Digital Marketers

1
Why Branded Podcasts Belong in Your Content Strategy 13:38

13 weeks ago13:38

13:38

In this episode of the Trivera Deep Dive, Chip and Nova dive into why branded podcasts are more than just a trend—they’re a strategic way to amplify your marketing efforts. They explore how podcasts can turn existing content into shareable, memorable audio experiences. From SEO advantages to boosting brand visibility and creating new sales tools, this episode lays out a compelling case for putting podcasts to work in your strategy. ✅ How podcasts extend the life of your content ✅ Why branded audio builds stronger trust and recall ✅ How SEO and generative search benefit from podcasting ✅ Why done-for-you beats DIY when it comes to production ✅ What makes Trivera’s podcast service unique 🎧 Don’t miss it—tune in now to discover how branded podcasts can elevate your content game. Read the original blog: Why Branded Podcasts Belong in Your Content Strategy…

Trivera's AI Deep Dive for Digital Marketers

1
5 Reasons Why Your Website Is Still Your Most Powerful Marketing Tool 15:43

14 weeks ago15:43

15:43

🎙 In this episode of the Trivera Deep Dive , Chip and Nova break down why, in the age of AI, automation, and omnichannel campaigns, your website is still your most important marketing asset. They explore the 5 key reasons your site outperforms every other channel—from being the only platform you truly own, to driving customer journeys, to fueling AI personalization, and anchoring every piece of your digital strategy. Backed by hard data from Forrester, HubSpot, McKinsey, Gartner, and more, this episode is a must-listen for marketers and business leaders wondering where to invest next. And yes, they even call themselves out—because the Trivera Deep Dive itself is an example of how a podcast, when built on top of strong web content, becomes a powerful traffic and engagement tool. If your site isn’t doing the heavy lifting, this episode will show you why—and what to fix first. 📖 Read the full blog: 5 Reasons Why Your Website Is Still Your Most Powerful Marketing Tool…

Trivera's AI Deep Dive for Digital Marketers

1
Is It Time for a Digital Spring Cleaning? 16:40

15 weeks ago16:40

16:40

In this episode of the Trivera Deep Dive, Chip and Nova grab their metaphorical mops and go to work. Spring is here — and that means your digital presence might be overdue for some serious tidying up. From outdated content to bloated code, missed SEO opportunities, and underperforming platforms, it’s easy to let the dust settle across your digital ecosystem. Chip and Nova explore how smart businesses are using this seasonal shift to evaluate their websites, social media, paid campaigns, and analytics. Whether you're running lean or partnered with an agency, they'll help you ask the right questions and uncover what needs refreshing, retiring, or reimagining. Read the Blog: Is It Time for a Digital Spring Cleaning?…

Trivera's AI Deep Dive for Digital Marketers

1
Trivera Case Study: Rogers Behavioral Health Foundation 12:22

17 weeks ago12:22

12:22

In this episode of the Trivera Deep Dive, Chip and Nova explore the strategic overhaul of the Rogers Behavioral Health Foundation website. With a mission to increase donations and better connect with donors, Trivera tackled outdated design, confusing navigation, and poor mobile usability. The result? A streamlined, emotionally resonant site that aligns with the Foundation’s mission and delivers measurable results. Key Takeaways: Why mobile-first design matters for nonprofit engagement How to align digital presence with organizational mission The role of storytelling and visuals in donor conversion Best practices for donation UX and navigation flow Read the original case study: Rogers Behavioral Health Foundation Site update…

Trivera's AI Deep Dive for Digital Marketers

1
Soaring to Success: Digital Marketing Lessons from the Big Bear Valley Eagles 15:54

18 weeks ago15:54

15:54

In this episode of the Trivera Deep Dive , Chip and Nova explore an unexpected source of marketing wisdom—Jackie and Shadow, the Big Bear Valley eagles. Millions have tuned in to the Friends of Big Bear Valley live eagle cam, captivated by the dramatic story of resilience, community, and emotional connection. But what does this have to do with digital marketing? Everything. Join us as we break down the key marketing lessons from this global phenomenon, including: ✅ The power of authentic storytelling ✅ How live content drives engagement ✅ Why building a loyal community is essential ✅ The role of emotional connection in brand loyalty ✅ Why long-term consistency wins in the end Whether you're a digital marketer, brand strategist, or just fascinated by the eagles’ journey, this episode will give you fresh insights on how to make your brand soar . Read the Original Blog: Soaring to Success: Digital Marketing Lessons from the Big Bear Valley Eagles Big Bear Valley Live Nest Cam on YouTube Friends of Big Bear Valley website.…

Trivera's AI Deep Dive for Digital Marketers

1
Don’t Forget About Your Google Business Profile 12:43

18 weeks ago12:43

12:43

In this episode of the Trivera Deep Dive , Chip and Nova explore the importance of keeping your Google Business Profile (GBP) up to date. As AI continues to shape search results, your GBP listing plays a bigger role than ever in how customers find and engage with your business. We’ll cover key strategies for optimizing your profile, from managing reviews to leveraging high-quality visuals and tracking performance metrics. Want to read the original blog? Don’t Forget About Your Google Business Profile…

Trivera's AI Deep Dive for Digital Marketers

1
4 Signs You Need to Hire a Digital Marketing Agency Right Now 12:38

19 weeks ago12:38

12:38

In this episode of the Trivera Deep Dive, Chip and Nova explore the telltale signs that it's time to bring in a digital marketing agency to elevate your business. From stagnant growth to overwhelmed internal teams, they break down the four key indicators that you can't afford to ignore. If you've been struggling to achieve your marketing goals, this episode will help you determine if it's time to call in the experts. Read the Blog: 4 Signs You Need to Hire a Digital Marketing Agency Right Now…

Trivera's AI Deep Dive for Digital Marketers

1
AI is Killing Clicks! What Marketers Must Do to Adapt or Disappear 13:52

20 weeks ago13:52

13:52

In this episode of Trivera Deep Dive , Chip and Nova break down the massive impact AI is having on search —and why marketers can’t afford to ignore it. With nearly 60% of Google searches ending without a click, traditional SEO strategies are becoming less effective. We’ll explore how AI-generated answers are changing user behavior, what businesses need to do to stay visible, and how Trivera is helping clients turn these challenges into opportunities. Tune in to stay ahead of the AI revolution in search! Key Takeaways: How AI-powered search is driving the rise of zero-click searches Why traditional SEO strategies need to evolve for AI-generated results How businesses can optimize content to stay visible in AI-driven search Trivera’s approach to helping brands thrive in this new landscape Read the Blog: How AI is Killing Clicks and What Marketers Must Do to Adapt or Disappear…

Trivera's AI Deep Dive for Digital Marketers

1
Website Case Study: Creating a Personalized UX for a Global Brand 7:19

21 weeks ago7:19

7:19

In this episode of the Trivera Deep Dive, Chip and Nova explore how Trivera helped Lippmann, a world-wide leader in rock crushing machinery, unify their global digital presence. Discover how strategic website consolidation, geolocation-based content, and a seamless UX led to a 2,000% increase in conversions. Key Takeaways: How branding inconsistencies impact digital experiences The power of a centralized content strategy The role of geolocation in personalized content delivery The measurable impact of website optimization on lead generation Read the original case study: Lippmann's Global Website: A Trivera Case Study…

Trivera's AI Deep Dive for Digital Marketers

1
Project Showcase: Refreshing and Elevating an Airport’s Digital Presence 13:51

21 weeks ago13:51

13:51

In this episode of the Trivera Deep Dive, Chip and Nova explore the strategy, collaboration, and execution behind a website refresh for a general aviation airport, Milwaukee's Timmerman Airport. From enhancing user experience to leveraging data-driven insights, they break down how Trivera modernized the site to better serve pilots, flight schools, and travelers. Listen in as they discuss the challenges, solutions, and the impact of aligning digital experiences with aviation industry needs. Read the full case study here: Trivera Project Showcase: Refreshing and Elevating an Airport’s Digital Presence…

Trivera's AI Deep Dive for Digital Marketers

1
Stalling on Your Website Redesign? Here’s What It’s Costing You! 13:12

23 weeks ago13:12

13:12

In this episode of the Trivera Deep Dive, Chip and Nova step into the Website ER to diagnose a critical condition affecting businesses everywhere—Corporate Indecision Disorder. Every day a company delays a website redesign, they’re bleeding revenue, losing customers, and damaging credibility. But what’s the real cost of waiting? Chip and Nova break down the symptoms of a failing website, the hidden financial impact of hesitation, and the life-saving treatment that can turn things around. Tune in to hear real-world insights, industry data, and a prescription for businesses stuck in the cycle of inaction. If your website is in critical condition, this is the episode you don’t want to miss. 📖 Read the original blog: Stalling on Your Website Redesign? Here’s What It’s Costing You!…

Trivera's AI Deep Dive for Digital Marketers

1
SEO vs. GEO: 4 Strategies to Help you Win your Digital Marketing Championship. 13:02

23 weeks ago13:02

13:02

In this episode of the Trivera Deep Dive , Chip and Nova break down the game-changing shift from traditional SEO to Generative Engine Optimization (GEO). AI-powered search tools like ChatGPT and Bing Chat are redefining how businesses get found online, and if you're not optimizing for GEO, you’re missing out on valuable visibility. To stay ahead, you need a championship-level strategy. Using a blog from 20 year SEO and Digital Marketing expert Katie Fleming as the foundation, we’re covering 4 key plays that will help your digital marketing efforts score a big victory: 🏆 Create MVP-Worthy Content – AI prefers well-structured, unique content that directly answers user questions. 🔍 Master the Zone Coverage with Long-Tail Keywords – Natural, conversational search queries are the future of discovery. 🛡️ Implement a Strong Defensive Scheme Against Spam – Trustworthiness is critical for both traditional and AI-driven search. 📊 Study the Game Film Religiously – Monitor AI-generated responses like you would traditional SEO rankings. Don’t get left on the sidelines—learn how to optimize for both SEO and GEO to stay at the top of search results. 📖 Read the full blog for more insights #SEO #GEO #AIsearch #DigitalMarketing…

Trivera's AI Deep Dive for Digital Marketers

1
A Digital Agency Whose Process Sets Them Apart 19:41

24 weeks ago19:41

19:41

Join AI co-hosts Chip and Nova as they explore what makes Trivera’s digital marketing process a true game-changer. In this episode, we dive into the proven strategies, expert collaboration, and attention to detail that set Trivera apart as a digital agency. Featuring case studies from Vrakas CPAs and Rytec High Performance Doors , discover how a well-honed process delivers exceptional results for B2B brands. Whether you're a marketing professional or a curious listener, this deep dive highlights the power of expertise and strategy in digital success.…

Trivera's AI Deep Dive for Digital Marketers

1
Mastery Over Madness – How To Avoid AI Tool "Shiny Object Syndrome" 10:14

24 weeks ago10:14

10:14

In this episode of the Trivera Deep Dive, Chip and Nova explore how Trivera strategically navigates the AI hype cycle, avoiding tool overload while maximizing ROI-driven AI adoption. Trivera emphasizes the importance of mastering existing tools over constantly seeking new ones. By deeply integrating AI capabilities within trusted platforms like HubSpot, Google, and Adobe, they ensure that each tool directly contributes to client success. This approach not only enhances efficiency but also drives measurable improvements in website performance, SEO, and customer acquisition. Key takeaways from this episode include: Strategic AI Integration : Focus on leveraging AI within current platforms to deliver stronger client results. Avoiding Shiny Object Syndrome : Resist the urge to adopt every new AI tool; instead, assess whether it truly adds value. Continuous Evaluation : Regularly monitor AI advancements and consult with industry peers to identify genuine opportunities for enhancement. By prioritizing strategic mastery over experimentation, Trivera ensures that AI serves as a means to an end—delivering tangible benefits to clients—rather than a distraction. For a deeper understanding, read the full blog post…

Trivera's AI Deep Dive for Digital Marketers

1
Generative Engine Optimization (GEO): The Future of Search 13:05

25 weeks ago13:05

13:05

In this episode of the Trivera Deep Dive, Chip and Nova explore Generative Engine Optimization (GEO) —the next evolution of search in an AI-driven world. Traditional SEO focused on ranking higher in search results, but GEO ensures your content is included in AI-generated responses. Join us as we discuss: What GEO is and why it matters How generative AI tools like ChatGPT, Gemini, and Bing Chat are reshaping search Strategies to optimize your content for AI-driven search engines How Trivera is pioneering GEO to keep businesses ahead of the curve If you want to future-proof your digital marketing strategy and ensure your business stays visible in the age of AI-powered search, this episode is a must-listen!…

Trivera's AI Deep Dive for Digital Marketers

1
The Power of Collaboration, Expertise and Process to Achieve B2B Digital Marketing Success 19:44

26 weeks ago19:44

19:44

Discover how Heresite Protective Coatings , a 90 year-old industry leader in corrosion-resistant solutions, partnered with Trivera Interactive to redefine their digital presence. This AI-powered deep dive explores the strategies, collaboration, and innovations that propelled Heresite's brand forward . From cutting-edge website development to impactful digital marketing, hear the story of two iconic forces coming together to achieve remarkable results. A must-listen for anyone curious about the synergy of technology, creativity, and strategic expertise in shaping a brand's success.…

Trivera's AI Deep Dive for Digital Marketers

1
How AI Empowered a Game-Changing Digital Holiday Campaign 9:32

26 weeks ago9:32

9:32

In this festive episode of Trivera AI Deep Dive , Chip and Nova explore how Trivera’s very own AI assistant, Webster, turned a creative holiday concept into a marketing masterpiece. From designing a dynamic snow globe with a virtual shake feature to crafting personalized email campaigns and integrating sleigh bell soundscapes, this project showcased the true power of AI-driven innovation. Join us as we break down the collaboration between AI and humans: the role of prompt mastery, the fine balance of creativity and technology, and the importance of adding a human touch where it matters most. Plus, hear how this campaign smashed engagement records, delivering the highest open and click-through rates in Trivera’s history. If you're curious about how AI can elevate your marketing game, this episode is packed with actionable insights and holiday cheer! 🎄✨ Listen now and get inspired to harness AI for your next big idea!…

Trivera's AI Deep Dive for Digital Marketers

1
Leveraging 2024's Marketing Insights for Success in 2025 15:35

27 weeks ago15:35

15:35

In this episode of Trivera’s AI Deep Dive , Chip and Nova explore Trivera’s blog on leveraging key marketing insights from 2024 to drive success in 2025. From the trends shaping SEO, content strategies, and AI-driven tools to the lessons learned over the past year, this episode provides actionable takeaways to refine your marketing approach for the year ahead. Join Chip and Nova as they discuss how to embrace change, focus on ROI-driven strategies, and make data-informed decisions to set your business up for growth in 2025. Ready to make 2025 your most successful year yet? Tune in now! Original Blog Leveraging 2024's Marketing Insights for Success in 2025…

Trivera's AI Deep Dive for Digital Marketers

1
Concrete CMS & Trivera: A Legacy of Innovation, Excellence and Expertise 17:02

29 weeks ago17:02