Bombas

Unboxing Ecommerce: Operations Behind Online Brands

James and Jennifer order from Bombas and receive their first-ever package without a packing slip. They get emo over workers in ecomm, about dry, healthy feet, and about their orders generating goodness in multiples. There's a lot of love and heart-feels in this episode.
Research included these sources:

• Bombas website: https://shop.bombas.com/pages/about-us
• Bombas Impact Report, 2022: https://beebetter.bombas.com/impact
• Capitalism dot com: https://www.capitalism.com/bombas/
• Business Insider: https://www.businessinsider.com/how-ceo-bombas-socks-keeps-meetings-productive-2022-6
• RocketReach: https://rocketreach.co/bombas-profile_b55f7744f6cf0bff

Sites Mentioned:

• Shopify - e-commerce storefronts: https://www.shopify.com/
• Pepperjam - affiliate marketing: https://www.pepperjam.com
• Optimizely - content marketing manager: https://www.optimizely.com/
• Algolia Search Insight - search engine: https://www.algolia.com/
• Yotpo - ecommerce retention: https://www.yotpo.com/
• Taboola - Advertising platform: https://www.taboola.com
• Datadog - App monitoring: https://www.datadoghq.com/
• Shopify and React: https://shopify.dev/docs/custom-storefronts/hydrogen-react
• https://shopify.dev/docs/api/app-bridge/previous-versions/app-bridge-from-npm/using-react
• Sophia Roe: https://www.iamsophiaroe.com/
• Central Place Theory: https://en.wikipedia.org/wiki/Central_place_theory

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Have a brand/shopping experience you want us to review? Send us a message at [email protected]

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com