Confidence, Branding & Reinvention: Building from Ground Zero | Tara LaFon Gooch | Unfinished Business Podcast

Unfinished Business

What would you do if you gave up your corporate career, no car, no laptop, no safety net and had to start over from scratch? That’s exactly what Tara Lafon Gooch, CEO of Best Branding Solutions, did. In this episode of Unfinished Business, David Sliman uncovers how Tara went from burned-out and stuck to TEDx speaker, author, and branding powerhouse by turning personal transformation into a business strategy.

From learning to lead herself first, to helping high-achievers and executives overcome imposter syndrome, Tara shares how confidence, consistency, and personal branding became the foundation of her success. Whether you're building your business, reinventing your life, or trying to stop playing small, this episode is packed with insight.

Key Takeaways:

• Confidence isn’t born, it’s built – How Tara rewired her mindset through gratitude, daily practice, and self-leadership.
• You are your brand – Why being Google-able and well-known matters more than being “the best.”
• Entrepreneurship is the ultimate personal growth journey – The messy, powerful truth about betting on yourself.
  

🎙️ Podcast Quote:
"You have to stop chasing someone else’s version of success." – Tara Lafon Gooch

🚀 If you’re building something big, this episode is your sign to keep going. Share it, subscribe, and stack your next win with Unfinished Business.

Connect with Tara LaFon Gooch:

• LinkedIn: https://www.linkedin.com/in/tara-lafon-gooch/
• Website: https://taralafongooch.com/
• TEDx Talk: “Gratitude: The Foundation of Confidence”
• Book: How to GRASP Confidence and Own Your Power

Connect with David Sliman

• Website: http://salesproformance.com/
• LinkedIn: https://www.linkedin.com/in/davidslimansalespro/
• Linktr: https://linktr.ee/salesproformance
• YouTube Channel: https://www.youtube.com/@SalesProformancePCS
• Email: [email protected]

This episode is brought to you by Unfinished Business, where we dive deep into the journeys of people who are reshaping what success looks like. Make sure to tune in for more episodes that’ll inspire your own entrepreneurial path!

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