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Ep. 22 - From DNA to Millions: Scaling, Exiting, and Playing the Long Game with Adrian Salamunovic
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In this high-energy episode of the Unicorn Leaders podcast, Fahd sits down with serial entrepreneur and author Adrian Salamunovic for a raw, real, and wisdom-packed conversation on what it takes to build—and exit—category-defining companies. Adrian shares the behind-the-scenes journey from selling his first business at 21 to founding DNA11 and CanvasPop, exiting for 30x EBITDA, and now launching The Exit podcast and founder community. Together, they unpack what founders get wrong about scaling, the psychology behind great leadership, and why the smartest move isn’t always about being the smartest person in the room. From hiring to vision, from mental stamina to co-founder breakups, this episode is a tactical masterclass in how to build a business worth buying—without losing yourself along the way.
Episode Mentions
- The Play Bigger Book: https://www.playbigger.com/book
- Join Adrian’s community for exited founders: The Exit Group - https://www.theexit.group/?fbclid=PAZXh0bgNhZW0CMTEAAack5M_B93ea5JJQkDPVRxjRi--i_RbpbaO00u2Eoq3QD5XL_JlAUQCtStee7Q_aem_OTsbTW-XT_JHFe1HQ40haQ
- Where to find Adrian: clarity.fm/adrian-salamunovic
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