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#176F rom Emmy to Entrepreneur: How to Excel in Media and Boost Your Credibility
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Mastering the Spotlight with Kerry Barrett
Emmy Award-Winning Journalist & PR Coach
In this episode, we sit down with Kerry Barrett, an Emmy award-winning journalist turned PR coach and on-camera communication expert. With years of experience on New York City’s biggest news stages, Kerry now helps business owners, executives, and entrepreneurs amplify their credibility through earned media.
Key Takeaways:
- From News Anchor to PR Coach: Kerry shares her journey from being a top news anchor in NYC to transitioning into a PR coach and media expert.
- The Power of Earned Media: Learn how earned media can elevate your brand, credibility, and visibility without relying on costly PR agencies.
- Mastering Media Appearances: Kerry breaks down the art of confidently pitching yourself to media outlets and excelling in on-camera interviews.
- Practical Tips for Business Owners: Simple, actionable strategies that entrepreneurs can implement to get media exposure and boost their brand.
- Avoiding Common Pitfalls: What to avoid when pitching to journalists and how to stand out in a crowded media landscape.
Episode Highlights:
- Kerry's top tips for entrepreneurs looking to get press coverage
- How to craft a pitch that catches the attention of journalists
- The importance of authenticity and storytelling in media appearances
- Overcoming fears of being on camera and excelling in interviews
https://www.LinkedIn.com/in/KerryBarrett https://www.Instagram.com/IAmKerryBarrett https://www.YouTube.com/@IAmKerryBarrett https://www.TikTok.com/IAmKerryBarrett
100 episodes
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