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Sip Into The Future: Hemp Beverage Expo Recap

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Manage episode 495675759 series 3552843
Content provided by N/ATION Collaborative, LLC, N/ATION Collaborative, and LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by N/ATION Collaborative, LLC, N/ATION Collaborative, and LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

As consumers turn toward functional beverages that don't involve alcohol, hemp-infused drinks seem poised to continue their rocket rise. But with growth comes challenges, not to mention regulatory headaches as legislators at the state and federal level grapple with this new industry. We attended the 2nd ever Hemp Beverage Expo in Atlanta to understand what's happening in the industry. Is the future of the category at the micro-dose level, or should brands scale up? What is the price tolerance for consumers? And how do you build a brand for the long-term?

Interviewed for this episode:

Angus Rittenburg, WYNK

Jared Emerling, Float House

Also mentioned/included:

BDSA (analytics)

Plift

Kick Fizz

Go Brewing (U.S. of N/A episode w/Joe Chura)

Easy Man

We'd love your feedback!

  continue reading

38 episodes

Artwork
iconShare
 
Manage episode 495675759 series 3552843
Content provided by N/ATION Collaborative, LLC, N/ATION Collaborative, and LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by N/ATION Collaborative, LLC, N/ATION Collaborative, and LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

As consumers turn toward functional beverages that don't involve alcohol, hemp-infused drinks seem poised to continue their rocket rise. But with growth comes challenges, not to mention regulatory headaches as legislators at the state and federal level grapple with this new industry. We attended the 2nd ever Hemp Beverage Expo in Atlanta to understand what's happening in the industry. Is the future of the category at the micro-dose level, or should brands scale up? What is the price tolerance for consumers? And how do you build a brand for the long-term?

Interviewed for this episode:

Angus Rittenburg, WYNK

Jared Emerling, Float House

Also mentioned/included:

BDSA (analytics)

Plift

Kick Fizz

Go Brewing (U.S. of N/A episode w/Joe Chura)

Easy Man

We'd love your feedback!

  continue reading

38 episodes

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