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EP. 89 - Redefining UX in the AI Era: From Design to Full-Stack Development with AI Tools
Manage episode 476510533 series 3352165
Content provided by Bonanza Studios. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bonanza Studios or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this groundbreaking episode of UX for AI, Adam, a veteran UX designer and entrepreneur with over 15 years of experience, shares his journey of leveraging AI to transition from traditional design workflows to building a full-scale LinkedIn competitor—entirely on his own. The discussion dives deep into the seismic shifts happening in the UX/UI landscape as AI tools like Cursor, Claude, and Builder.IO empower designers to take on development roles, blurring the lines between design and engineering.
Adam begins by outlining his ambitious B150 project: a professional social network combining the best of LinkedIn and Reddit, built almost entirely with AI-assisted coding. He reveals how AI has enabled him to overcome technical barriers, allowing him to prototype, iterate, and even pivot rapidly—something that would have required a full engineering team just a year ago. Key to his workflow is the integration of design tools like Figma with AI-powered development environments, where plugins like Builder.IO translate designs directly into React code, while tools like Neon DB handle backend infrastructure seamlessly.
The conversation explores critical lessons for designers navigating this new paradigm:
- The Rise of the "Multi-Tool Designer": Adam argues that UX professionals must now embrace coding (or "vibe coding" with AI) to stay relevant, as companies increasingly consolidate roles. He shares how his hybrid skills in design, product strategy, and AI-aided development have let him operate as a "team of one."
- AI-Driven Workflows: From generating database schemas with ChatGPT to styling components using Tailwind and Radix, Adam breaks down his stack and demonstrates how AI accelerates tasks like authentication (NextAuth), component libraries, and even dark-mode implementations.
- The Pitfalls and Power of AI: While AI tools like Cursor (his preferred alternative to GitHub Copilot) dramatically speed up development, Adam emphasizes that foundational UX thinking—user flows, accessibility, and design systems—still requires human oversight. He recounts rebuilding his entire app from scratch after a hardware failure, stressing the importance of Git hygiene.
Host Behrad and the audience probe Adam on the future of UX careers, with questions like: Should new designers learn to code? How is AI reshaping job expectations? Adam’s answer is optimistic but pragmatic: UX is evolving, not disappearing. Designers who augment their craft with AI and development skills will thrive as "CEOs of the future," capable of owning products end-to-end.
Packed with actionable insights—from Figma-to-code plugins to database best practices—this episode is a masterclass for designers ready to harness AI and redefine their role in the tech ecosystem. Whether you’re a seasoned pro or a newcomer, Adam’s story proves that with curiosity and the right tools, the gap between design and development has never been smaller.
Interested in joining the podcast? DM Behrad on LinkedIn:
https://www.linkedin.com/in/behradmirafshar/
This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:
https://www.bonanza-studios.com/
Chapters
1. Introduction (00:00:00)
2. Guest Introduction: Adam's Background (00:03:02)
3. The B150 Project: Building a LinkedIn Alternative (00:05:11)
4. AI Coding Journey Begins (00:10:19)
5. Tech Stack Deep Dive (00:16:05)
6. Figma-to-Code Workflow (00:30:10)
7. Database Design with AI (00:46:07)
8. Component Library Showcase (00:57:59)
9. Future of UX Careers (01:01:22)
10. Hard Lessons Learned (01:03:21)
11. Q&A & Closing Thoughts (01:03:40)
132 episodes
ShareManage episode 476510533 series 3352165
Content provided by Bonanza Studios. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bonanza Studios or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this groundbreaking episode of UX for AI, Adam, a veteran UX designer and entrepreneur with over 15 years of experience, shares his journey of leveraging AI to transition from traditional design workflows to building a full-scale LinkedIn competitor—entirely on his own. The discussion dives deep into the seismic shifts happening in the UX/UI landscape as AI tools like Cursor, Claude, and Builder.IO empower designers to take on development roles, blurring the lines between design and engineering.
Adam begins by outlining his ambitious B150 project: a professional social network combining the best of LinkedIn and Reddit, built almost entirely with AI-assisted coding. He reveals how AI has enabled him to overcome technical barriers, allowing him to prototype, iterate, and even pivot rapidly—something that would have required a full engineering team just a year ago. Key to his workflow is the integration of design tools like Figma with AI-powered development environments, where plugins like Builder.IO translate designs directly into React code, while tools like Neon DB handle backend infrastructure seamlessly.
The conversation explores critical lessons for designers navigating this new paradigm:
- The Rise of the "Multi-Tool Designer": Adam argues that UX professionals must now embrace coding (or "vibe coding" with AI) to stay relevant, as companies increasingly consolidate roles. He shares how his hybrid skills in design, product strategy, and AI-aided development have let him operate as a "team of one."
- AI-Driven Workflows: From generating database schemas with ChatGPT to styling components using Tailwind and Radix, Adam breaks down his stack and demonstrates how AI accelerates tasks like authentication (NextAuth), component libraries, and even dark-mode implementations.
- The Pitfalls and Power of AI: While AI tools like Cursor (his preferred alternative to GitHub Copilot) dramatically speed up development, Adam emphasizes that foundational UX thinking—user flows, accessibility, and design systems—still requires human oversight. He recounts rebuilding his entire app from scratch after a hardware failure, stressing the importance of Git hygiene.
Host Behrad and the audience probe Adam on the future of UX careers, with questions like: Should new designers learn to code? How is AI reshaping job expectations? Adam’s answer is optimistic but pragmatic: UX is evolving, not disappearing. Designers who augment their craft with AI and development skills will thrive as "CEOs of the future," capable of owning products end-to-end.
Packed with actionable insights—from Figma-to-code plugins to database best practices—this episode is a masterclass for designers ready to harness AI and redefine their role in the tech ecosystem. Whether you’re a seasoned pro or a newcomer, Adam’s story proves that with curiosity and the right tools, the gap between design and development has never been smaller.
Interested in joining the podcast? DM Behrad on LinkedIn:
https://www.linkedin.com/in/behradmirafshar/
This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:
https://www.bonanza-studios.com/
Chapters
1. Introduction (00:00:00)
2. Guest Introduction: Adam's Background (00:03:02)
3. The B150 Project: Building a LinkedIn Alternative (00:05:11)
4. AI Coding Journey Begins (00:10:19)
5. Tech Stack Deep Dive (00:16:05)
6. Figma-to-Code Workflow (00:30:10)
7. Database Design with AI (00:46:07)
8. Component Library Showcase (00:57:59)
9. Future of UX Careers (01:01:22)
10. Hard Lessons Learned (01:03:21)
11. Q&A & Closing Thoughts (01:03:40)
132 episodes
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UX for AI
1 EP. 100 - Shorts: Rethinking E-Commerce with Liquid Glass and Figma Make 8:41
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Play Later Play Later Lists Like LikedSend us a text Apple's new "Liquid Glass" design language is polarizing, but its interactive potential is undeniable. In this episode, I break down my hands-on experience designing with it—plus a look at Figma's new Make tool for front-end builds. Could this combo reshape the UX landscape? Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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UX for AI
1 EP. 99 – The Ins and Outs of Vibe Coding with Tia 1:11:41
1:11:41 Play Later Play Later Lists Like Liked1:11:41
Play Later Play Later Lists Like LikedSend us a text Designer-turned-coder Tia joins the weekly “UX for AI” jam session to show how far you can push live, AI-assisted “vibe-coding.” From importing Figma shots into Cursor to auto-documenting an entire React/Superbase stack with CodeGuide, we watch the wins, the wipe-outs, and the fixes in real time. Stick around for tool-stack hacks, hard-won project-rule wisdom, and a finale that (finally!) ships without breaking the build. You can find Tia here: https://www.linkedin.com/in/carmine-mattia-scarciello-85b115a3/ Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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UX for AI
1 EP. 98 - How to Navigate Massive Tech Shifts like AI w/ Dónal O Mahony 43:46
43:46 Play Later Play Later Lists Like Liked43:46
Play Later Play Later Lists Like LikedSend us a text A candid conversation with Dónal O Mahony about riding the waves of tech disruption — from the dot-com bust to the AI boom. We explore lessons in resilience, people over process, and designing with intent in an AI-powered world. Packed with hard-won insights for anyone navigating their career through rapid change. You can find Dónal here: https://www.linkedin.com/in/donalomahony/?originalSubdomain=ie Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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UX for AI
1 EP. 97 - 2,000 Users. Zero Engineers. Just Vibe Coding. w/ Yuno Myung 1:01:08
1:01:08 Play Later Play Later Lists Like Liked1:01:08
Play Later Play Later Lists Like LikedSend us a text Yuno Myung shares how he built a real, working mobile app with AI—from prompt engineering to full-stack development. He dives into tools, failures, breakthroughs, and what it’s really like building with Claude and ChatGPT. No hype, just a raw look into AI-assisted product creation. You can find Yuno here: https://www.linkedin.com/in/kmyung91 Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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UX for AI
1 EP. 96 - Vibe Coding and Marketing Workshop w/ Behrad Mirafshar 59:58
59:58 Play Later Play Later Lists Like Liked59:58
Play Later Play Later Lists Like LikedSend us a text This session dives deep into using generative AI tools for video, design, and app development—without code. Learn how mastering prompts can unlock professional-grade outputs, from animated marketing videos to functional web apps. It’s a hands-on walkthrough of creativity and productivity in the AI era. Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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UX for AI
1 EP. 95 - Cowboys, Data, and the AI Gold Rush w/ Franceso Tisiot 49:51
49:51 Play Later Play Later Lists Like Liked49:51
Play Later Play Later Lists Like LikedSend us a text Enterprises are racing to integrate AI — but most aren't ready for the risks. Francesco Tisiot , Field CTO at Aiven, breaks down why real-time data, strong infrastructure, and clear governance are no longer optional. If your AI agent makes decisions in milliseconds, your data better be bulletproof. You can find Francesco here: https://www.linkedin.com/in/francescotisiot Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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UX for AI
1 EP. 94 - The Startup Turning Waste Into a High-Tech Powerhouse w/ Umutcan Duman 47:31
47:31 Play Later Play Later Lists Like Liked47:31
Play Later Play Later Lists Like LikedSend us a text Umutcan Duman , CEO of Evreka , joins us to share how a group of engineers turned waste collection into a global smart tech platform. From IoT sensors to AI-powered insights, they’ve been solving real problems long before the buzzwords. This is the story of building Evreka — one bin at a time. You can find Umutcan here: https://nl.linkedin.com/in/umutcanduman Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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UX for AI
1 EP. 93 - Why Intentional Creators Will Win in the New Era of Building w/ Robin Jose 33:39
33:39 Play Later Play Later Lists Like Liked33:39
Play Later Play Later Lists Like LikedSend us a text Ready to build smarter, not louder? Robin Jose breaks down how AI tools are leveling the playing field—and why true creators win by building with intention, not just chasing clout. Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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UX for AI
1 Shorts: This AI Talks Like a Human. So I Brought It on the Podcast. 14:58
14:58 Play Later Play Later Lists Like Liked14:58
Play Later Play Later Lists Like LikedSend us a text I interviewed a voice-first AI about UX, ethics, and the future of human-AI interaction. AI meets UX in this exclusive interview with Sesame . We explore natural interfaces, ethical design, and the future of human-computer interaction. A first-of-its-kind episode for designers, devs, and tech futurists. You can try Sesame here: https://www.sesame.com/ Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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UX for AI
1 EP. 91 - AI-Led Automation Will Define Tomorrow’s Companies w/ Lennard Kooy 38:23
38:23 Play Later Play Later Lists Like Liked38:23
Play Later Play Later Lists Like LikedSend us a text In this episode, we sit down with Lennard Kooy , founder of Lleverage , to explore how AI-driven automation is evolving beyond technical barriers. From his days leading marketing tech at ITG to building a next-gen automation platform that starts with just a prompt, Lennard shares his vision for a frictionless future where AI meets real business needs. We talk about UX patterns, agent-first interfaces, and why the next great SaaS products won’t look like SaaS at all. You can find Lennard here: https://www.linkedin.com/in/lennardkooy/ Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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UX for AI
1 Shorts: App Launcher Boilerplate: Workflow That Changed Everything 8:58
8:58 Play Later Play Later Lists Like Liked8:58
Play Later Play Later Lists Like LikedSend us a text What if vibe coding actually felt good? In this episode, we break down the vibe coding workflow: a mindset that centers creative energy and flow over complexity and rigid setups. If you’ve ever felt stuck, overwhelmed, or like your tools are in control, this one’s for you. Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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UX for AI
1 EP. 90 - Run Your Operation With 100% Autonomous AI Agents w/ John Rush 56:31
56:31 Play Later Play Later Lists Like Liked56:31
Play Later Play Later Lists Like LikedSend us a text In this insightful episode, Behrad engages with entrepreneur John Rush , a visionary who's revolutionizing the SEO and UX landscape. The conversation centers on Rush's innovative approach to making sophisticated SEO tools accessible to small businesses at a fraction of traditional agency costs. Rush shares his journey of creating SEO Bot, an AI-powered tool that performs SEO tasks for only $100 per month, compared to traditional agencies charging $3,000+ monthly. This stark price difference reveals an industry truth: many expensive "human-led" SEO services are already heavily AI-driven, but without the transparency Rush advocates for. The discussion highlights Rush's philosophy on democratizing startup opportunities. His mission extends beyond mere tool creation—he aims to level the playing field for local businesses competing against franchises, schools against large institutions, and entrepreneurs outside traditional tech hubs. By making enterprise-level SEO accessible for "pocket money," Rush envisions a future where innovation isn't limited to Silicon Valley elites. A significant portion of the conversation explores Rush's exceptional approach to UX design. With a master's degree in UX, Rush explains how his design philosophy for SEO Bot creates an interface so intuitive that even non-technical users like "a 50-year-old flower shop owner" can successfully implement SEO strategies. Rush believes remarkable UX design serves as its own marketing—products that surprise and delight users generate organic sharing and discussion. The podcast also reveals Rush's ambitious roadmap for SEO Bot, which includes expanding capabilities to build tools and directories automatically, optimize existing web pages, and function as a complete SEO department. A parallel tool called PR Agent will handle external content distribution across social media and blogs, helping businesses appear in LLM-based searches like those from Grok and other AI search engines. Rush offers valuable insights about Google's evolving approach to AI-generated content, explaining that Google doesn't penalize AI content per se, but rather low-value content regardless of its source. He describes how Google now relies heavily on user behavior signals to determine content quality, giving all content—human or AI-created—a chance to prove its value. Throughout the conversation, Rush emerges as both a technical innovator and a philosophical thinker about technology's role in society. His vision goes beyond profit to encompass "a more even distribution of wealth" through democratized access to powerful marketing tools. For listeners interested in AI, SEO, entrepreneurship, or UX design, this episode provides concrete examples of how AI tools can empower small businesses when combined with thoughtful, human-centered design. Rush's SEO Bot exemplifies a new generation of AI tools that don't just automate tasks but make previously exclusive professional services accessible to entirely new segments of society. You can find John Rush here: https://www.linkedin.com/in/johnrushx/ Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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UX for AI
1 EP. 89 - Redefining UX in the AI Era: From Design to Full-Stack Development with AI Tools 1:02:56
1:02:56 Play Later Play Later Lists Like Liked1:02:56
Play Later Play Later Lists Like LikedSend us a text In this groundbreaking episode of UX for AI , Adam, a veteran UX designer and entrepreneur with over 15 years of experience, shares his journey of leveraging AI to transition from traditional design workflows to building a full-scale LinkedIn competitor—entirely on his own. The discussion dives deep into the seismic shifts happening in the UX/UI landscape as AI tools like Cursor, Claude, and Builder.IO empower designers to take on development roles, blurring the lines between design and engineering. Adam begins by outlining his ambitious B150 project: a professional social network combining the best of LinkedIn and Reddit, built almost entirely with AI-assisted coding. He reveals how AI has enabled him to overcome technical barriers, allowing him to prototype, iterate, and even pivot rapidly—something that would have required a full engineering team just a year ago. Key to his workflow is the integration of design tools like Figma with AI-powered development environments, where plugins like Builder.IO translate designs directly into React code, while tools like Neon DB handle backend infrastructure seamlessly. The conversation explores critical lessons for designers navigating this new paradigm: The Rise of the "Multi-Tool Designer" : Adam argues that UX professionals must now embrace coding (or "vibe coding" with AI) to stay relevant, as companies increasingly consolidate roles. He shares how his hybrid skills in design, product strategy, and AI-aided development have let him operate as a "team of one." AI-Driven Workflows : From generating database schemas with ChatGPT to styling components using Tailwind and Radix, Adam breaks down his stack and demonstrates how AI accelerates tasks like authentication (NextAuth), component libraries, and even dark-mode implementations. The Pitfalls and Power of AI : While AI tools like Cursor (his preferred alternative to GitHub Copilot) dramatically speed up development, Adam emphasizes that foundational UX thinking—user flows, accessibility, and design systems—still requires human oversight. He recounts rebuilding his entire app from scratch after a hardware failure, stressing the importance of Git hygiene. Host Behrad and the audience probe Adam on the future of UX careers, with questions like: Should new designers learn to code? How is AI reshaping job expectations? Adam’s answer is optimistic but pragmatic: UX is evolving, not disappearing. Designers who augment their craft with AI and development skills will thrive as "CEOs of the future," capable of owning products end-to-end. Packed with actionable insights—from Figma-to-code plugins to database best practices—this episode is a masterclass for designers ready to harness AI and redefine their role in the tech ecosystem. Whether you’re a seasoned pro or a newcomer, Adam’s story proves that with curiosity and the right tools, the gap between design and development has never been smaller. Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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UX for AI
1 EP. 88 - AI Web Development Showdown: When to Use Bolt vs. Lovable vs. Custom Coding for Fast Builds 16:03
16:03 Play Later Play Later Lists Like Liked16:03
Play Later Play Later Lists Like LikedSend us a text In this insightful episode, a seasoned developer shares their hands-on experience comparing various AI-powered web development tools to determine which solutions work best for different project requirements. After spending a month "in the trenches" testing these platforms, they provide a practical breakdown of the strengths and limitations of popular tools like Bolt, Lovable, and custom coding environments. The episode begins with the speaker acknowledging the overwhelming number of AI web development tools flooding LinkedIn feeds, causing confusion for many who aren't sure which solution best suits their needs. Working at a production studio that needs to regularly test new applications, they've created a comprehensive comparison to help others navigate this rapidly evolving landscape. At the heart of the discussion is a real-world test case: recreating Booking.com's homepage. The speaker demonstrates how they rebuilt the site with different approaches, comparing the results side-by-side. They distinguish between "one-shot effect" platforms like Bolt and Lovable, which produce impressive initial results quickly but become difficult to refine, versus a more traditional programming environment that offers greater control despite requiring more setup time. Using visual examples, the speaker shows how Bolt produced better one-shot results than Lovable (though they acknowledge this might be due to using Bolt's paid version versus Lovable's free tier). The comparison extends to creating an Airbnb-style listing page, where the differences in layout refinement capabilities become evident. While Bolt created a functional page in just ten minutes, the custom solution took three hours but provided significantly more control over nuances and styling details. The speaker's preferred custom setup includes Windsurf (similar to Cursor), Claude 3.7, and libraries like Three.js—providing a senior programmer's environment with complete control. They emphasize the importance of version control through GitHub for larger projects and the freedom to change libraries and add APIs as needed. A key insight from the episode is the changing role of designers in this AI-powered landscape. Rather than creating mockups in Figma, designers are becoming "curators" who find exemplary references and iterate rapidly, prioritizing time-to-market over pixel perfection. The speaker concludes with an impressive demonstration of building a custom video compression tool in just ten minutes, reinforcing their philosophy that mastering these development environments enables continuous creation and problem-solving without relying on pre-built solutions. The episode offers practical advice for viewers: use Bolt or Lovable for quick projects where you can accept their limitations, but invest in learning custom environments like Cursor or Windsurf for longer-term projects requiring fine-tuned control. The speaker encourages viewers to embrace these tools now, noting that despite the learning curve requiring longer work days, the investment in understanding these technologies will pay dividends in future development capabilities. Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
U
UX for AI
1 EP. 87 - Creativity in the Age of AI: Language, Technology, and Innovation w/ Bob Van Luijt 52:55
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Play Later Play Later Lists Like LikedSend us a text In this thought-provoking episode of UX for AI, host Behrad engages with Bob Van Luijt in a philosophical exploration of creativity, language, and technology in the AI era. Bob, the founder of Weaviate (a vector database company), shares insights that blend his unique background in both music and technology. The conversation begins with Bob reflecting on his identity not as a musician or coder specifically, but as someone who "likes to make stuff" - emphasizing his passion for the creative process across different domains. He discusses his TED talk about language's fascinating ability to express infinite new ideas with a finite alphabet, drawing parallels between literature and software as systems of formal language. A central theme emerges around formal languages and their evolution alongside technology. Bob explains how spelling itself emerged from the practical needs of the printing press, drawing an analogy to how AI prompting languages are evolving today. As technology advances, we naturally develop more structured ways to communicate with it - a pattern repeating throughout history. The discussion turns to anxieties within creative communities about AI replacing human creativity. Bob dismisses these concerns, noting that similar fears have accompanied every technological advancement throughout history. He articulates a nuanced perspective: machine creativity and human creativity are fundamentally different, with humans uniquely able to assign aesthetic value to creative works. He challenges the notion that people in traditional "creative" roles have exclusive ownership of creativity, pointing out that creativity exists across all professions and endeavors. In the latter part of the conversation, Bob explains vector embeddings - the technology behind his company Weaviate. He describes how these multidimensional representations of information allow AI systems to understand relationships between concepts without explicit programming. By converting unstructured data (like text, images, and audio) into vector embeddings, organizations can unlock new capabilities for information retrieval and generation. The episode concludes with Bob's perspective on enterprise AI adoption, offering unexpected advice: companies should focus on bringing in talented Gen Z employees who intuitively understand emerging technologies. He suggests that the tension between experienced professionals and youth with "antennas" for what's new creates a productive dynamic for innovation. Throughout the conversation, both host and guest express excitement about the current moment as an unprecedented opportunity for creation and innovation. Their infectious enthusiasm culminates in a call to action for listeners to stop theorizing and start building, as the barriers to creation have never been lower in the age of AI. Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Shorts: Exploring the Lovable App Ecosystem 13:48
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Play Later Play Later Lists Like LikedSend us a text In this engaging episode of "UX for AI," listeners are taken on an exploratory journey through the diverse ecosystem of applications built using the Lovable platform. The host begins by sharing their personal experience with Lovable, expressing enthusiasm about their initial interactions while acknowledging they haven't yet fully committed to the paid subscription. This episode doesn't focus on the platform itself but rather on the fascinating array of products created with it. The host methodically walks through dozens of applications featured on Lovable's launch page, providing insightful commentary on each. From healthcare innovations like Doctor Lens AI, which offers advanced skin analysis and detection, to financial tools such as "Debt Free," a comprehensive debt management platform, the range of applications showcases the versatility of the Lovable development environment. Among the notable mentions are variant tracking systems for inventory management, workflow optimization tools, and even humorous applications like the "Critical Protocol" suite that offers office-friendly joke generators and passive-aggressive workplace sticker creators. The diversity continues with practical utilities like "Croc Show," which transforms natural language into powerful shell commands, and "Rapid Design," which analyzes WhatsApp chat exports to provide visual insights into conversation patterns. The host gives special attention to several standout applications. "Fabula," an AI storyteller that creates personalized stories for children, receives particular praise. Similarly, the "Coloring Creator," which generates custom coloring pages for kids using AI, is highlighted as having genuine practical value for families looking to save money on children's activities. E-commerce solutions also feature prominently, with one application promising to reduce development time from months to weeks by providing a comprehensive system including user roles, product management, and payment processing functionality. The host compares this favorably to established platforms like Shopify. Throughout the episode, the speaker maintains a balanced perspective, acknowledging when ideas seem particularly innovative or commercially viable while also noting when others appear to be more experimental in nature. They observe that many creators seem to be using these projects as learning opportunities rather than pursuing immediate commercial success. The podcast concludes with the host encouraging listeners to visit Lovable's launch page to explore these applications firsthand and gain inspiration for their own projects. They emphasize the importance of experimentation, noting that finding a truly exceptional idea often requires multiple attempts. The host promises future episodes will continue to showcase their own experiments with the platform. This episode serves as both a showcase of current trends in AI-powered application development and a practical demonstration of what's possible using the Lovable platform. For developers, designers, and product managers interested in the intersection of user experience and artificial intelligence, the episode provides valuable insights into where innovation is happening and how new tools are enabling faster, more creative development processes. The final message encourages listeners to embrace experimentation, try different approaches, and discover which applications might work best for their specific needs—a philosophy that appears central to both the podcast's ethos and the Lovable platform itself. Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 EP 86. Meet the 21-year-old Entrepreneur Revolutionizing Recruitment with AI w/ Sebastian Hjärne 34:45
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Play Later Play Later Lists Like LikedSend us a text In this enlightening conversation, we welcome 22-year-old serial entrepreneur Sebastian Hjärne, founder and CEO of Talentium, who shares his remarkable journey from school dropout to innovative tech founder. Sebastian opens up about his unconventional path, revealing how his boundless energy and constant stream of ideas made traditional education challenging. Rather than following the prescribed route of university, he chose to dive directly into entrepreneurship immediately after completing school in Sweden, despite concerns from friends and family. Sebastian takes us through his entrepreneurial evolution across three distinct ventures. His first company emerged from identifying the difficulties in technical recruiting, which led to a successful exit after just seven months. His second venture, Clay Green, came from an unexpected source—tennis lessons. After noticing the environmental waste of tennis balls, Sebastian created a company that collects millions of tennis balls, separating the felt for insulation and rubber for children's playgrounds, showcasing his ability to solve problems across vastly different industries. The conversation reveals how these experiences led Sebastian back to his original passion—fixing the broken recruitment process—with Talentium. He describes the platform's innovative approach, using an AI-powered ChatGPT-like interface that streamlines the entire hiring journey. Talentium automates tedious aspects of recruitment while maintaining human connection, allowing users to find candidates, communicate with them, schedule meetings, and even record and summarize interviews automatically. Sebastian shares exciting insights about Talentium's upcoming evolution, explaining how they're refining their approach from seven distinct functions to a single, seamless workflow. He emphasizes their mission to become an essential recruiting tool for businesses of all sizes, from startups to enterprises, by addressing the universal challenge of finding and hiring talent efficiently. The discussion extends beyond Talentium to Sebastian's thoughtful perspectives on the future of AI applications. He cautions against the trend of companies simply adding "AI" labels to their products without solid foundations, stressing that successful AI integration requires robust underlying systems. Sebastian envisions progression from prompt-based interactions to agent-based approaches where AI can autonomously handle complex tasks like booking travel or managing recruitment. Throughout the conversation, Sebastian's entrepreneurial philosophy shines through—identify real problems, build solutions that work, and continually iterate based on user feedback. His journey demonstrates how personal frustrations can inspire innovative businesses, as his struggles with recruitment across all his ventures ultimately led to creating a solution that could transform the industry. Sebastian's inspiring story serves as a powerful reminder that unconventional paths can lead to extraordinary outcomes, and that entrepreneurship offers an alternative route for those who, like him, might not fit neatly into traditional educational structures. The episode concludes with his encouraging message to listeners: "Just start, just do it," reinforcing that the best way to learn is by taking action and figuring things out along the way. You can find Sebastian at: https://www.linkedin.com/in/sebastian-hj%C3%A4rne-4445961a4/ https://talentium.io/ Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 EP. 85 - Design Systems in the Age of AI with Felix Lebedinzew 47:57
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Play Later Play Later Lists Like LikedSend us a text In this thought-provoking episode of UX for AI, we dive deep into the transforming landscape of design with Felix Lebedinzew , a seasoned product designer with extensive experience in fintech and insurtech. Felix brings valuable insights from his work at leading companies like Revolut and GetSafe, offering a unique perspective on how AI is reshaping the design profession. The conversation explores the fundamental shift happening in the design industry as AI tools become more sophisticated and accessible. Felix articulates how traditional roles are being redefined, with designers evolving from pixel-pushers to system architects. He introduces the concept of the "generalist builder" – individuals who can leverage various AI tools to accomplish tasks that previously required specialized teams. Felix and the host discuss how the democratization of design tools is enabling people with little formal training to create sophisticated digital products. They highlight that while AI can handle much of the execution work, human designers still bring crucial value through their taste, judgment, and ability to create unique brand identities that resonate with users. The conversation also touches on the rise of "always-on experiences" – AI-powered systems that continuously work in the background, requiring designers to rethink how they communicate ongoing processes to users. Felix shares his perspective on how designers need to become more strategic, focusing on creating systems rather than individual interfaces. A particularly insightful moment comes when they discuss the concept of "lazy designers" – not in a negative sense, but as problem-solvers who create efficient systems that eliminate repetitive work. This approach allows designers to focus on higher-impact activities and expand their influence across organizations. The episode offers practical wisdom for designers navigating this shifting landscape, emphasizing the importance of curiosity, continuous learning, and a willingness to explore beyond traditional design boundaries. Felix encourages designers to embrace their unique position as connectors between different stakeholders and to take initiative in identifying and solving problems. Throughout the conversation, both speakers maintain an optimistic outlook, viewing AI not as a threat but as an opportunity for designers to elevate their craft and impact. They acknowledge the challenges but emphasize that designers who adapt and focus on creating value through systems thinking will thrive in this new era. This episode provides valuable insights for designers at all career stages, product managers, and anyone interested in understanding how AI is transforming creative professions. Felix's practical experience and forward-thinking approach offer both inspiration and actionable strategies for navigating the evolving design landscape in the age of AI. You can find Felix at: https://www.madebyfelix.com/ Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 EP 84. Redefining UX Design: A Deep Dive into Canvas and Workflows in AI-Powered App Design with Jesper Bylund, Ex-Head of Design at n8n 1:05:54
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Play Later Play Later Lists Like LikedSend us a text In this episode of UX For AI , host Behrad Mirafshar sits down with Jesper Bylund , a freelance designer and former Head of User Experience at n8n , to dive deep into the fascinating world of UX design, artificial intelligence, and the no-code revolution. Jesper brings a wealth of experience from his time at n8n, a leading automation platform that has redefined how businesses and individuals approach workflow automation. Together, Behrad and Jesper explore the challenges and opportunities at the intersection of UX and AI, offering valuable insights for designers, creatives, and tech enthusiasts alike. The conversation kicks off with Jesper reflecting on his journey at n8n, where he played a pivotal role in shaping the user experience of a tool that has become a sensation in the no-code space. He shares the story of how n8n evolved from a side project into a powerful platform that allows users to visualize and automate complex workflows through a node-based interface. Jesper explains how the team navigated the challenges of designing for such a versatile tool, and how they integrated AI capabilities to enhance its functionality. He also touches on the importance of rapid iteration and experimentation, especially when working with emerging technologies like AI. As the discussion unfolds, Jesper and Behrad delve into the broader implications of AI for the creative industry. Jesper emphasizes that AI is not a replacement for human creativity but rather a tool that can amplify it. He discusses how AI can handle repetitive tasks, freeing up designers to focus on higher-level problem-solving and innovation. However, he also cautions against the pitfalls of over-reliance on AI, stressing the importance of maintaining a human touch in design. The conversation takes an interesting turn as Jesper shares his thoughts on the future of AI-driven design tools, predicting that we’ll see an explosion of creativity as more people gain access to powerful, easy-to-use tools. One of the most compelling parts of the episode is Jesper’s explanation of how AI and no-code tools are democratizing technology. He talks about how platforms like n8n are empowering non-technical users to build complex automations and even entire applications without writing a single line of code. This, he argues, is leveling the playing field and enabling a new wave of innovation. Jesper also shares his excitement about the potential for AI to revolutionize research and development, citing his work on Find Insight, a research tool that leverages AI to conduct user interviews at scale. Throughout the episode, Behrad and Jesper touch on a range of thought-provoking topics, from the philosophical underpinnings of the scientific method to the importance of questioning assumptions in design. Jesper shares his skepticism about the concept of “validation” in research, arguing that true progress comes from disproving hypotheses rather than confirming them. This leads to a fascinating discussion about how designers can adopt a more critical and experimental mindset in their work. The episode wraps up with Jesper offering advice for designers and creatives navigating the AI revolution. He encourages listeners to embrace the uncertainty and rapid pace of change, urging them to experiment fearlessly and stay curious. Tune in to UX For AI for a deep dive into designing the future. You can find Jesper here: Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 EP. 83 - Driving the Future: How AI is Revolutionizing EV Charging and Renewable Energy w/ Arun Anand 47:42
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Play Later Play Later Lists Like LikedSend us a text This podcast transcript features a conversation between the host and Arun , the founder and CEO of Electric Miles , a company specializing in AI-driven smart charging and energy flexibility solutions for electric vehicles (EVs). The discussion explores the intersection of AI and energy, focusing on how technology can optimize EV charging, reduce costs, and contribute to a more sustainable energy future. Arun shares his journey from working in the traditional energy sector, including roles with utilities in the UK and Europe, to founding Electric Miles. His inspiration came after driving a Tesla Model S, which he felt was years ahead of other vehicles in terms of technology and performance. This experience, combined with his background in energy, led him to explore how AI could revolutionize EV charging. He realized that while EVs are environmentally friendly, the electricity used to charge them often comes from non-renewable sources like coal or gas. This insight drove him to develop a solution that not only optimizes charging costs but also ensures that EVs are charged using renewable energy whenever possible. Electric Miles started as a web application designed to help EV owners charge their vehicles at the cheapest and greenest times by leveraging grid data and renewable energy availability. The platform has since grown significantly, now serving over 13,000 users and managing more than 300,000 charging sessions . Arun explains how the platform uses AI to automate charging schedules, ensuring that vehicles are charged during off-peak hours or when renewable energy is abundant. This not only reduces costs for drivers but also alleviates strain on the grid. One of the key innovations Arun discusses is energy flexibility , where EV owners can earn money by adjusting their charging behavior. For example, during peak demand, EV owners can choose not to charge their vehicles or even sell energy back to the grid. Arun highlights a project in Austria where Electric Miles successfully traded energy from EVs back to the grid in real-time, showcasing the potential of bidirectional charging . This technology allows EVs to act as mobile energy storage units, contributing to grid stability and reducing the need for additional power plants. Arun acknowledges the challenges of renewable energy, particularly its intermittency and reliance on weather conditions. He emphasizes the importance of energy storage solutions, such as batteries, to balance supply and demand. Looking ahead, Arun envisions a future where homes and businesses act as virtual power plants , using solar panels, batteries, and EVs to create a decentralized energy network. This approach could democratize energy production and consumption, making the grid more resilient and sustainable. Machine learning plays a crucial role in Electric Miles' platform, optimizing charging schedules, route planning, and energy usage for fleets. Arun stresses the importance of a customer-centric approach in product development, focusing on user experience and simplicity. He shares how the company uses AI chatbots to troubleshoot charging issues, providing real-time support to users even outside business hours. Electric Miles is expanding into new markets, including Germany , the Benelux region , and California . Arun discusses upcoming product launches, such as a net-zero program Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 EP. 82 - How AI is Reshaping Creativity and Productivity in UX w/ Aswin Ranganathan 51:46
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Play Later Play Later Lists Like LikedSend us a text In this thought-provoking episode of UX For AI, Behrad and Aswin Ranganathan dive into the exciting and rapidly evolving intersection of AI and design. The conversation explores how artificial intelligence is reshaping the creative process, redefining the role of designers, and unlocking new possibilities for productivity and innovation. Aswin, a designer-turned-educator, shares his inspiring journey from working in traditional design roles to becoming a full-stack developer and eventually founding his own academy. He discusses how his hands-on experience with development and AI tools has given him a unique perspective on bridging the gap between design and engineering. Aswin’s academy focuses on teaching designers and non-designers how to build AI-powered applications, Figma plugins, and productivity tools, empowering them to work smarter and faster. He emphasizes the importance of embracing AI to stay relevant in a competitive industry and shares practical insights into how his students are leveraging these tools to create real-world impact. Behrad, the host, brings a visionary perspective to the conversation, diving into the future of UX design and the rise of AI agents. He explains how AI agents are transforming the way designers approach problem-solving, enabling them to create more personalized, adaptive, and responsive user experiences. Behrad highlights the growing importance of prompt engineering and how designers can use AI to generate dynamic interfaces, streamline research, and automate repetitive tasks. He also explores the potential for AI to revolutionize collaboration between designers, developers, and stakeholders, making the design process more efficient and inclusive. Throughout the episode, Aswin and Behrad discuss the challenges and opportunities that AI presents for the design industry. They touch on the ethical considerations of using AI in design, the need for designers to become more technical, and the importance of staying curious and adaptable in a fast-changing landscape. Aswin shares examples from his academy, where students are learning to build AI-powered solutions without extensive coding knowledge, while Behrad provides a forward-looking view of how AI agents will redefine the role of designers in the years to come. The conversation also highlights the importance of community and continuous learning. Aswin talks about the value of collaboration and feedback in his academy, where students work together to solve real-world problems using AI tools. Behrad encourages designers to experiment with new technologies, take risks, and actively participate in shaping the future of design. Both agree that the key to thriving in an AI-driven world is to embrace change, stay informed, and continuously refine your skills. This episode is packed with actionable insights, inspiring stories, and thought-provoking ideas for designers, developers, and anyone interested in the future of creativity and technology. Whether you’re looking to enhance your skills, explore AI-powered tools, or simply stay ahead of the curve, Aswin and Behrad’s conversation offers valuable takeaways and a fresh perspective on how AI is transforming the design industry. Tune in to discover how you can harness the power of AI to unlock your full creative potential and stay ahead in the ever-evolving world of design. You can find Aswin Ranganathan here: https://www.linkedin.com/in/aswinckr/ https://www.moderndesigner.ai/ Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 EP. 81 - No Code: How AI Lets Non-Tech Founders Build MVPs Faster w/ Carl Meran 27:09
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Play Later Play Later Lists Like LikedSend us a text In this episode of UX For AI , we sit down with Carl Meran , a founder and technologist at the forefront of AI-driven product development. As AI continues to reshape the landscape of design, engineering, and entrepreneurship, Carl shares his firsthand experiences leveraging AI to accelerate product-building, automate workflows, and lower the technical barriers for founders and startups. Carl discusses how tools like V0.dev, Claude, and Vercel are enabling semi-technical and even non-technical people to build products that would have once required full development teams. He breaks down how AI assists with coding, debugging, and workflow automation, allowing him to work as an engineer without a traditional engineering background. We explore how AI is shifting the startup landscape, making it possible to build a functional MVP (Minimum Viable Product) with a much smaller team—and in some cases, even as a solo founder. One of the biggest areas of transformation Carl highlights is the Figma-to-code revolution . He believes that one of the next major breakthroughs in AI will be tools that can take Figma designs and instantly generate production-ready code . While some early attempts exist, Carl shares his thoughts on where these tools need to improve and how they could eventually streamline the entire product development lifecycle. The conversation also covers how AI is affecting UX design, with new capabilities in automated interface generation, content creation, and even real-time translations of complex UI flows . As AI advances, the traditional boundaries between designers, developers, and product managers are becoming more fluid, allowing for a more collaborative and iterative process . We also discuss the evolving role of founders in this new era. With AI-powered automation reducing the need for large startup teams, Carl argues that what once required ten engineers can now be done with three to five people . This fundamental shift in startup formation has massive implications for entrepreneurship, funding, and product innovation. Carl also shares his bold predictions for the future of AI-driven development , suggesting that in the near future, founders may be able to simply describe a product idea, and AI will generate the entire application . While this vision is still a work in progress, he believes that we're getting closer to an era where AI acts as a true co-founder, developer, and designer all in one . Whether you’re a designer, developer, startup founder, or simply curious about the future of AI and UX, this episode is packed with insights into how AI is reshaping the way we build and innovate . Tune in to hear Carl Meran’s take on the most exciting trends in AI, UX, and product development —and what it all means for the future of tech. You can find Carl Meran here: https://www.linkedin.com/in/carl-meran/ Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 EP. 80 - UX For AI - Why Is It So Relevant Today? 16:30
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Play Later Play Later Lists Like LikedSend us a text In this inaugural episode of UX For AI (formerly Bonanza Growth ), we dive into the decision behind the podcast's rebranding and the exciting new focus for the show. Join Behrad as they discuss how the rapid advancements in AI technology inspired this shift and what it means for the future of UX design. Discover the role of UX in shaping the AI-native world, the implications for designers and technologists, and what listeners can expect from future episodes. With interviews and insights from leading innovators in AI, this episode sets the stage for an exciting journey into the intersection of user experience and artificial intelligence. Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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Send us a text In this episode of the Bonanza Podcast, Hassan, Behrad, and Omid explore the lessons learned from a transformative 2024 and share their bold outlook for 2025. They discuss how market uncertainties shaped their strategies, the importance of staying agile, and the value of rethinking traditional client engagement models with an emphasis on outcomes. The conversation highlights the rapid pace of AI-driven disruption, the critical role of digital transformation, and the urgency for businesses to adapt by owning their data and embracing an "always-on innovation mindset." With insights into their unique approach to delivering scalable solutions, the team offers a roadmap for navigating the future of tech and innovation. Whether you're a tech leader, entrepreneur, or innovation enthusiast, this episode is packed with actionable insights to help you thrive in a fast-changing world. Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 EP. 78 In the Trenches: What Works (and What Doesn’t) When Partnering with High-Growth Startups 25:30
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Play Later Play Later Lists Like LikedSend us a text In this episode, we dive deep into the world of early-stage startups and the challenges they face in bringing their products to market. We'll discuss the importance of speed, customer-centricity, and rapid iteration. Join us as we explore the evolution of Bonanza, a design and strategy studio that has expanded its offerings to include full-stack development. Learn how they've leveraged their expertise in UX design and product strategy to help startups accelerate their time to market. What we discuss in this episode: The importance of speed and agility in early-stage startups The role of customer-centricity in product development The challenges of scaling a design and development studio The art of effective pre-sales and client communication The importance of process and infrastructure for long-term growth Tune in to gain valuable insights into the startup ecosystem and learn how to build successful products, faster. Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
Send us a text Why do ideas get to die? In this episode, we'll get to discuss the common challenges that hinder innovation, including overanalysis, poor market alignment, constant changes in project ownership, and lack of cohesive teamwork. It highlights how these issues delay product launches and create inefficiencies in turning ideas into scalable solutions. Learn more about Bonanza Studios here . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Shorts: The €20k Loss That Saved Our Integrity 2:53
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Play Later Play Later Lists Like LikedSend us a text Ever lost a major project because you refused to compromise on your principles? That happened to us today—a €20k opportunity gone, simply because we wouldn’t share our clients’ work without permission. In this episode, we dive into why we stand firm on this and why it's critical for us as service providers to protect our clients' intellectual property. We discuss some of the shady practices in the agency world, where some companies risk it all—your designs, your code, and your confidentiality—for a quick win. I'll share a personal experience that made me walk out of a meeting, and explain why I refuse to be exposed to information that could create potential liability for myself or my business. Whether you're a service provider or seeking services, this episode will shed light on the importance of safeguarding trust and maintaining the highest ethical standards in business. Tune in to learn how to navigate these tricky waters and protect your investments. Learn more about Bonanza Studios here . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Shorts: MVP Sprint: A Blueprint For Agile Product Delivery 17:36
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Play Later Play Later Lists Like LikedSend us a text In this episode our host Behrad Mirafshar dives into the essentials of launching a successful MVP Design Sprint, breaking down each crucial step for aspiring entrepreneurs and product teams. Behrad kicks off the discussion by introducing the MVP Sprint Service, emphasizing how it accelerates the process of bringing an idea to life. He then outlines the assets necessary for a smooth sprint, from design tools to team collaboration platforms, ensuring you're fully equipped to start strong. Moving forward, Behrad highlights the importance of a well-defined product strategy, stressing that it is the foundation for every successful product. He explains how to effectively translate this strategy into user stories, which guide the development process and keep teams aligned with the overall vision. The episode also touches on the critical role of branding guidelines, showing how they ensure consistency and strengthen the product's identity. Finally, Behrad underscores the significance of thorough discovery and research in the early stages of product development. He explains how these elements inform decision-making and reduce risks, ultimately leading to a more refined and user-centered product. This episode is a must-listen for anyone looking to streamline their product development process and bring their ideas to market with confidence. Learn more about Bonanza Studios here . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Shorts: Overhauling Product Strategy: Turning a $20k Ad Spend into Real Results 8:27
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Play Later Play Later Lists Like LikedSend us a text Join us for a short, insightful episode where our CEO and host, Behrad Mirafshar, dives into a compelling client success story. One of our clients was burning through $20k monthly on paid ads, only to face a staggering customer acquisition cost (CAC) of $50—far above the industry average of $1 to $3. Behrad will walk you through the precise steps we took to identify the leaks in their strategy and completely overhaul their product approach. Discover the pivotal role user research played in transforming their performance. Tune in to learn how to turn your own marketing dollars into effective customer acquisition without breaking the bank. 🚀 Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Shorts: 4 UX Tactics that Make of Break Your SaaS App 10:22
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Play Later Play Later Lists Like LikedSend us a text In this episode of Bonanza Growth Shorts, host Behrad Mirafshar delves into the crucial UX tactics that can make or break your SaaS app. Behrad highlights the importance of UX in differentiating your product in a competitive market and ensuring user retention. Learn about four key strategies: maintaining message consistency across all platforms, providing seamless digital handholding to reduce user friction, ensuring a quick time to value by delivering the 'aha moment' within the first few minutes, and incorporating habit-building behaviours to encourage frequent usage. Behrad shares real-world examples and practical advice from his work with SaaS startups, offering insights on how to create a user-friendly and sticky application. Don't miss this episode if you want to unlock your app's full potential through effective UX design and transform your users' experience, leading to higher engagement and satisfaction. Learn more about Bonanza Studios here . Follow us on LinkedIn here . Connect with Behrad on LinkedIn . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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Send us a text In the latest episode of Bonanza Growth Shorts, host Behrad Mirafshar explores the potential of OpenAI and how its growth will impact early stage startups. OpenAI is faster and more efficient than many businesses out there, so you work will begin where OpenAI's research ends. Tune in to learn how to stay ahead of OpenAI's innovation and secure startup success! Learn more about Bonanza Studios here . Follow us on LinkedIn here . Connect with Behrad on LinkedIn . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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Send us a text In this insightful episode of Bonanza Growth Shorts, host Behrad Mirafshar delves into the power of community in fostering business growth. Behrad highlights how engaging with a supportive community can be a game-changer for businesses. He explores various strategies for leveraging community resources and shares real-life examples and practical tips on how businesses can thrive by embracing a community-centric approach. Learn more about Bonanza Studios here . Follow us on LinkedIn here . Connect with Behrad on LinkedIn . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Ep. 77 MVP Traction: Design For Aha Momements with Javier Rincon 53:43
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Play Later Play Later Lists Like LikedSend us a text Get ready to supercharge your growth mindset with Bonanza Growth, the ultimate podcast for innovators, entrepreneurs, and industry leaders. Hosted by Behrad Mirafshar, the founder and CEO of Bonanza Studios, each episode brings you face-to-face with world-class experts who share their insider knowledge and game-changing strategies. This week, Behrad dives deep with Javier Rincon, a product wizard with over 15 years of experience shaping digital products that millions love and use daily. Javier's impressive portfolio includes roles at Wunderlist (acquired by Microsoft), Plug.dj, Open.me (acquired by Rowl), Pluto (acquired by Viacom), and Moviepilot (acquired by Webedia). He’s also been pivotal in venture building for LaSalle, Forbes, and KraftHeinz, and mentors startups at Keiretsu Forum, Founder Institute, and Techstars. In this episode, Javier reveals the secrets behind the "aha moment" and why most startups fail to deliver it. Learn how to craft a minimum viable product that truly resonates, avoid overbuilding, and discover the art of "scaling the unscalable." Whether you're a budding entrepreneur or a seasoned pro, Javier's insights on customer acquisition, product design, and market fit are invaluable. Tune in to Bonanza Growth and transform the way you think about building and scaling your business. Don’t miss this chance to gain a competitive edge from the best in the industry. Subscribe now and join us on this exciting journey to growth and innovation! Learn more about Bonanza Studios . Follow us on LinkedIn . Follow Javier Rincon on LinkedIn . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Ep. 76 The Future of AI-Native Apps with Jack Lancaster 51:52
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Play Later Play Later Lists Like LikedSend us a text Dive into the dynamic world of AI innovation with our latest episode of Bonanza Growth! Hosted by Behrad Mirafshar, founder and CEO of Bonanza Studios, this week's special guest is none other than Jack Lancaster, the CPO and co-founder of Spoke.ai. Jack Lancaster, an industry titan with a passion for cutting-edge technology, takes us on an exhilarating journey through the evolution of Spoke.ai, a revolutionary platform that harnesses the power of AI to streamline workplace communication. Join Behrad and Jack as they explore the intricacies of generative AI, the transformative potential it holds for businesses worldwide, and the pivotal role it plays in navigating the complexities of remote and hybrid work environments. Discover the art of crafting AI solutions that not only meet but exceed user expectations, offering proactive insights and actionable strategies to combat information overload and enhance productivity. This captivating conversation delves deep into the challenges faced by early-stage startups in the AI space, the importance of creating genuine value, and the strategies employed to stay ahead of the curve in a rapidly evolving landscape. Don't miss out on this enlightening discussion that promises to inspire, educate, and ignite your passion for innovation! Tune in to Bonanza Growth, where every episode is an exploration of groundbreaking ideas, transformative technologies, and the visionary leaders shaping the future of AI. Subscribe now and join the conversation! Learn more about Bonanza Studios Follow us on LinkedIn Follow Jack Lancaster on LinkedIn Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Ep. 75 The Art of Website Optimization with Sahil Patel 1:03:31
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Play Later Play Later Lists Like LikedSend us a text In this riveting episode of Bonanza Growth, host Behrad Mirafshar sits down with Sahil Patel, the CEO of Spiralyze, to delve deep into the intricacies of website optimization. Drawing from Sahil's extensive experience of analyzing over 78,000 landing pages, the duo explores the transformative power of data-driven A/B testing in crafting compelling online experiences. The conversation unfolds to reveal Sahil's unique approach to understanding customer behavior, from low to high intent, and tailoring landing pages to resonate with each segment effectively. Through engaging anecdotes and practical insights, Sahil illustrates the importance of creating a seamless and inviting user experience, likening it to the ambiance of a restaurant that entices diners to stay. As the dialogue progresses, Sahil sheds light on common pitfalls in website design, such as the misuse of stock images, and underscores the significance of clear, compelling visuals aligned with brand promises. Whether you're a seasoned marketer or a budding entrepreneur, this episode offers a wealth of knowledge on optimizing website content, enhancing user engagement, and driving conversion rates. Tune in to Bonanza Growth and embark on a journey with Sahil and Behrad as they demystify the world of website optimization, providing actionable strategies to elevate your digital presence and fuel your growth aspirations. Learn more about Bonanza Studios Follow us on LinkedIn Follow Sahil Patel on LinkedIn Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Ep. 74 True Bromance: Story of Founding SaaSiest with Thomas Sjöberg and Daniel Nackovsk 53:16
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Play Later Play Later Lists Like LikedSend us a text Step back into the captivating world of community building and business growth with Behrad Mirafshar as he hosts another riveting episode of Bonanza Growth on LinkedIn Live. Joining him are the dynamic duo of Thomas Sjöberg and Daniel Nackovski, co-founders of SaaSiest, as they unravel their remarkable journey from humble beginnings to becoming prominent figures in the SaaS industry. In this episode, Thomas and Daniel share their candid insights and experiences, taking listeners on a compelling narrative filled with challenges, triumphs, and invaluable lessons learned along the way. From the early struggles of finding guests for their podcast to scaling their business to millions in ARR, the duo reflects on the pivotal moments that shaped their trajectory. With a focus on humility, authenticity, and fostering genuine relationships, Thomas and Daniel delve into the intricacies of community building and the significance of personalized engagement. They discuss the importance of taking the backseat and allowing the community to drive growth, while also emphasizing the need for clear communication and mutual respect in business partnerships. Listeners are treated to a wealth of actionable advice and practical strategies for nurturing relationships, navigating challenges, and achieving sustainable growth in the competitive SaaS landscape. Whether you're an aspiring entrepreneur, seasoned business leader, or simply passionate about community building, this episode promises to inspire and enlighten. Learn more about Bonanza Studios Follow us on LinkedIn Follow Thomas Sjöberg and Daniel Nackovski Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
Send us a text In this episode of Bonanza Growth Shorts, Behrad Mirafshar explores the concept of scarcity in UX design and psychology. Behrad highlights how scarcity sparks desire and action, citing examples like Bitcoin and limited sneaker releases by Adidas. He emphasizes the effectiveness of scarcity in driving engagement across various domains, from business offers to app design. Behrad advocates for ethical scarcity, underscoring its ability to enhance perceived value and drive consumer interest. Tune in to discover how embracing limitations can lead to competitive advantages in both personal and professional contexts. Learn more about Bonanza Studios here . Follow us on LinkedIn here . Connect with Behrad on LinkedIn . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
Send us a text In the latest Bonanza Growth Shorts episode, Behrad Mirafshar reveals the primary reason behind the failure of nine out of ten startups: a lack of product focus. Behrad emphasizes the importance of honing in on one product capability rather than spreading resources thin across multiple features. Drawing on examples from successful businesses like Superhuman and Calendly, Behrad underscores the power of simplicity and focus in driving growth. Listeners are encouraged to prioritize refining one product capability to perfection, unlocking the potential for unbeatable value propositions and sustained success in the competitive market. Tune in for actionable insights on navigating the startup landscape with clarity and purpose. Learn more about Bonanza Studios here . Follow us on LinkedIn here . Connect with Behrad on LinkedIn . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Shorts: Scaling Startups: Ditch Your Initial Ideas Fast! 6:39
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Play Later Play Later Lists Like LikedSend us a text Bonanza Growth Shorts returns! Join Behrad Mirafshar, head of Bonanza Studios, in this insightful episode as he shares the journey of developing a new AI native app. With 20 prototypes in just 21 days, the Bonanza team faced challenges deciphering user feedback and clarifying the app's purpose. Through rigorous testing and a commitment to first principles, they discovered a pivotal insight leading to the decision to focus on a Slack bot solution. Explore the lessons learned, the importance of user-centric design, and the significance of rapid iteration in creating impactful apps. Learn more about Bonanza Studios here . Follow us on LinkedIn here . Connect with Behrad on LinkedIn . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Ep. 73 Exploring the No-Code Movement with Rolf Mistelbacher 40:38
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Play Later Play Later Lists Like LikedSend us a text Welcome back to Bonanza Growth, the podcast where host Behrad Mirafshar invites thought leaders to explore the latest trends and innovations in the digital landscape. In this episode, Behrad sits down with Rolf Mistelbacher to delve into the fascinating world of Generative AI and the no-code movement. Rolf, a seasoned marketer with a decade-long stint at Microsoft under his belt, shares his journey into the realm of startups and AI-driven marketing strategies. From his early skepticism to embracing the power of AI tools like Chat GPT, Rolf offers valuable insights into how businesses can leverage generative AI to streamline workflows and stay ahead of the curve. Join Behrad and Rolf as they discuss practical use cases of Chat GPT, from brainstorming sessions to content creation, and explore the potential of AI in shaping the future of digital marketing. Plus, discover how Rolf's Friday routine of exploring the latest AI advancements can inspire you to optimize your own workflows. Excited to learn more? Don't miss out on the live podcast recordings on LinkedIn Live , where you can engage with Behrad and his guests in real-time. Learn more about Bonanza Studios here . Follow us on LinkedIn here . Follow Rolf Mistelbacher on LinkedIn . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Shorts: Great Products Fit Into One Category 13:58
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Play Later Play Later Lists Like LikedSend us a text Welcome back to another episode of Bonanza Growth Shorts! Join Behrad Mirafshar, CEO and Founder of Bonanza Studios, on a riveting journey into the heart of product focus. Drawing from his wealth of experience and expertise, Behrad delves deep into the strategic importance of understanding your product's category, competitors, and market dynamics. In this insightful discussion, Behrad unveils the key characteristics of exceptional products, using real-world examples like Calendly, Loom, and Zoom to illustrate the power of specialization. Through his meticulous analysis, Behrad emphasizes the critical components of achieving product-market fit, including founder-market alignment, problem-solution resonance, and a robust go-to-market strategy. Listeners are treated to a masterclass in entrepreneurial decision-making as Behrad navigates the delicate balance between ambition and focus. With clarity and conviction, he shares invaluable insights on how Bonanza Studios approaches product development and market domination. Whether you're a seasoned entrepreneur or a budding startup enthusiast, this episode of Bonanza Growth Shorts promises to inspire and educate. Learn more about Bonanza Studios here . Follow us on LinkedIn here . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Ep. 72 Scaling: A Crash Course for Early Stage Founders with Enzo Avigo 54:32
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Play Later Play Later Lists Like LikedSend us a text Welcome back to Bonanza Growth, your weekly rendezvous with the titans of entrepreneurship! Join your host Behrad Mirafshar as he embarks on an electrifying journey with a diverse array of industry experts, unpacking the secrets to their success and uncovering the hidden gems of their entrepreneurial odysseys. In this episode, we're privileged to sit down with none other than Enzo Avigo, a luminary in the realm of product management. With a decade of experience navigating the ever-shifting landscapes of tech, Enzo's insights are nothing short of transformative. From his formative years at Intercom to the bold leap into co-founding June, Enzo's tale is a testament to the power of passion, perseverance, and unwavering vision. Behrad and Enzo traverse the highs and lows of the entrepreneurial roller coaster, delving deep into the nuances of building and scaling a disruptive startup. From the initial spark of inspiration to the nitty-gritty of product development and beyond, no stone is left unturned in this captivating conversation. But it's not just about the journey—it's about the lessons learned along the way. Enzo opens up about the challenges of identifying market needs, refining product-market fit, and navigating the delicate dance of pricing strategies in the competitive world of B2B SaaS. And what about the oft-overlooked cornerstone of startup success—the co-founder relationship? Behrad and Enzo pull back the curtain on the art of collaboration, sharing invaluable insights on conflict resolution, communication, and the delicate balance of trust and accountability. So whether you're a seasoned founder charting new horizons or a budding entrepreneur on the brink of greatness, Bonanza Growth is your passport to the cutting edge of innovation. Tune in, buckle up, and prepare to be inspired as we journey through the untamed wilderness of entrepreneurship together. Learn more about Bonanza Studios here . Follow us on LinkedIn here . Follow Enzo Avigo on LinkedIn . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Ep. 71 Human-Centered Design with Fabrice Pöhlmann 55:46
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Play Later Play Later Lists Like LikedSend us a text Welcome to Bonanza Growth’s first ever LinkedIn live recording! The podcast where industry experts share insights and strategies for personal and professional growth is moving to LinkedIn - be sure to follow host Behrad Mirafshar to catch the next episode recording. In this episode, Behrad sits down with Fabrice Pöhlmann, a renowned expert in personal branding and behavioral design. Together, they explore the evolving landscape of personal branding in 2024, emphasizing the shift towards platforms like LinkedIn for professional content creation. They discuss the importance of marketing strategies for brand growth and debunk common myths surrounding sales and growth hacking techniques. Fabrice shares his career journey, from early experiences in design freelancing to discovering the power of design thinking and behavioral design. The conversation delves into the psychology behind user behavior in digital products, using examples like Uber to illustrate key concepts. They also discuss emerging trends in design, including the impact of AI and machine learning, augmented and virtual reality, and the role of design in addressing global challenges like sustainability. Whether you're a seasoned professional looking to enhance your personal branding or a designer eager to stay ahead of industry trends, this episode offers valuable insights to fuel your growth journey. Tune in as Behrad and Fabrice explore the intersection of design, technology, and human behavior in shaping the future of user experiences. Learn more about Bonanza Studios here . Follow us on LinkedIn here . Follow Fabrice Pöhlmann on LinkedIn here . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Ep. 70 Scale Your Marketing Through Thought Leadership With Finn Thormeier 35:23
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Play Later Play Later Lists Like LikedSend us a text Bonanza Growth is BACK with our first full length episode of 2024! Join your host Behrad Mirafshar, founder and CEO of Bonanza Studios, as he dives deep into the minds of remarkable experts shaping the business landscape. In this special 70th episode, we bring back an audience favourite, Finn Thormeier, the dynamic force behind Project 33. Finn is a 27-year-old entrepreneur hailing from Bremen, Germany, who dropped out of college, embarked on an unplanned journey to New York, and built his first company, Project 33. Now residing in Berlin, Finn shares insights into Founder-Led Marketing and the art of connecting with B2B software startups. In this episode, Behrad and Finn explore the intricacies of resonating with your audience, focusing on the psychology of B2B purchasing. Discover why many startups, even those at the 10 million mark, struggle to communicate effectively on landing pages. Finn unveils the secrets to understanding your audience, defining your Ideal Customer Profile (ICP), and the importance of genuine, deep conversations with potential clients. But that's not all – buckle up for a fascinating discussion on the challenges of marketing in the B2B realm, from stakeholder buy-ins to the complexity of conveying nuanced messages. Finn shares the significance of thought leadership, credibility, and building trust, emphasizing the role of high-quality, executive-led content in shaping a brand's narrative. As we enter 2024, Finn dishes out actionable advice for founders looking to make waves in the industry. From practicing thought leadership on LinkedIn and leveraging targeted advertising to hosting live events turned podcasts, Finn lays out a blueprint for success. It's time to step up your game, embrace authenticity, and set the stage for explosive growth in the coming year. Don't miss out on this power-packed episode that promises insights, revelations, and a roadmap to Bonanza Growth! Subscribe now and be part of the journey as industry titans share their wisdom on the Bonanza Growth podcast. Learn more about Bonanza Studios here . Follow us on LinkedIn here . Follow Finn Thormeier on LinkedIn here . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Shorts: Never a Better Time Than Now To Hire Your Internal Team 5:16
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Play Later Play Later Lists Like LikedSend us a text In this episode of Bonanza Shorts, Behrad, the voice behind the scenes at Bonanza Studios, underscores the opportune moment to build your internal team. Running a growth studio, Behrad advocates for a lean and effective core team over a large one, especially in today's landscape of advanced AI tools. Behrad emphasizes that with the market saturated with talented individuals seeking new opportunities, now is the time to assemble a core team. Highlighting recent layoffs from major companies like Spotify, he urges businesses to capitalize on the available talent pool. The episode stresses the value of having an efficient core team, citing successful collaborations with startups that already possess capable teams. Behrad advocates for leveraging AI tools and external support, like Bonanza Studios, to fill specific skill or execution gaps. As the economy trends positively, Behrad urges businesses to act swiftly in hiring, predicting increased competition for top talent in 2024. This short and insightful episode serves as a reminder to strategize for the year ahead and seize the current hiring landscape. Learn more about Bonanza Studios here . Follow us on LinkedIn here . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Shorts: Four Key Lessons I Picked Up From Early-Stage Start-Ups 12:00
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Play Later Play Later Lists Like LikedSend us a text Join Behrad Mirafshar, CEO of Bonanza Studios, in this episode of Bonanza Growth Shorts, as he distills four essential lessons from working with over 50 early-stage startups. Behrad begins by emphasizing the critical need to "niche down to scale up." Using a client example, he illustrates the gap between founders' awareness and effective execution in narrowing their target market. Moving on to "customer discovery," Behrad underscores the importance of active listening and empathy, emphasizing its continuous nature for startups. In the third lesson, Behrad challenges the norm, stating that "direct outreach is more useful than paid marketing" at the early stages. He explains the cost-effectiveness and scalability of this approach. Lastly, Behrad stresses the necessity of a "two-week cycle of iteration." He warns against clinging to initial ideas, urging founders to stay agile and adaptable for sustained growth. Whether you're a startup founder or navigating the business world, these concise insights provide a roadmap for success in 2024. Tune in for practical advice and actionable strategies. Learn more about Bonanza Studios here . Follow us on LinkedIn here . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Shorts: Hard Truths: Why Your B2B Business Isn't Growing 12:25
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Play Later Play Later Lists Like LikedSend us a text Welcome to another eye-opening episode of Bonanza Growth Shorts! Behrad is back with another short but impactful discussion on the challenges faced by early-stage startups striving to grow their B2B businesses. In this episode, Behrad dives into the hard truths about why some B2B startups struggle to thrive. Drawing from his direct experiences with startups navigating growth hurdles, Behrad sheds light on critical insights that could reshape your strategies for 2024. Join Behrad as he unravels several key points: People Buy from People: Behrad emphasizes the paramount importance of human-to-human interactions in B2B sales. Trust, he contends, is earned through personal connections, making it a decisive factor in B2B transactions. Buyers Are Meticulous Comparers: Behrad highlights the extended timeline involved in B2B purchasing decisions. Prospective buyers meticulously compare options, consult peers, and engage in a thorough evaluation process that often spans months. Differentiation Is Crucial: Behrad challenges generic taglines and encourages startups to move beyond bland promises. To stand out, he advises communicating with the complexity and expertise of a heart surgeon, showcasing thought leadership. Prove Your Expertise: Thought leadership marketing becomes the cornerstone for acquiring new customers. Behrad emphasizes the need for B2B businesses to effectively demonstrate their authority and unique insights in their respective verticals. Value Trumps Price: While some buyers may focus on price, a significant portion values expertise, speed of execution, and tangible business impact. Behrad encourages businesses to compete on value, expertise, and speed rather than engaging in a price war. Seconds, Not Minutes: In the fast-paced B2B environment, you have less than a minute to capture the attention of new buyers on your homepage. Behrad stresses the importance of delivering value and demonstrating authority within this brief window. Behrad leaves you with a profound understanding of the intricacies of B2B sales and growth. Stay tuned for deeper insights in the next episode, where Behrad will further dissect these critical points. Don't miss out on the valuable lessons to enhance your B2B strategies. Until next time, stay tuned for more enlightening episodes! Learn more about Bonanza Studios here . Follow us on LinkedIn here . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
Send us a text Welcome to another insightful episode of Bonanza Growth Shorts! In this mini-episode, Behrad Mirafshar delves deep into the psychology of sales, focusing on a crucial aspect of B2B SaaS growth—the concept that "people buy from people." Join Behrad as he explores the gap between understanding this idea and successfully executing it, particularly in the context of early-stage startups. With a wealth of experience in guiding startups toward achieving product-market fit, Behrad shares practical insights on identifying a growing market and serving ideal customer profiles. Throughout the episode, Behrad zeroes in on the pivotal role of positioning and messaging in the B2B SaaS landscape. Learn how to effectively target your audience through a process of omission and the importance of communication, messaging, and broadcasting expertise. Behrad outlines practical steps to build trust, a key element for founder-led marketing in early-stage B2B SaaS startups. As Behrad navigates the challenges of replicating oneself for potential buyers, he emphasizes the significance of the homepage. Discover why an effective homepage is more critical than a sprawling marketing website. Behrad breaks down the elements needed to establish trust, from sharing deep insights and understanding prospects' pain points to positioning your product uniquely and providing compelling social proof. Whether you're a founder looking to scale your startup or simply fascinated by the intricacies of B2B SaaS growth, Behrad's insights in this episode are actionable and insightful. Thanks for joining Behrad and Bonanaza Studios on this journey! Until the next short episode, stay healthy and safe. Happy 2024! Learn more about Bonanza Studios here . Follow us on LinkedIn here . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
Send us a text Welcome to a special episode of Bonanza Growth Shorts, where Behrad Mirafshar, the founder of Bonanza Studios, shares his candid thoughts on the prospects of 2024. In a world where positivity can be a rarity, Behrad breaks the mould by expressing his optimism, grounded in the performance and activities of Bonanza Studios in 2023. With a retrospective look at 2022 and the challenges faced entering 2023, Behrad paints a picture of resilience. Despite a drop in leads and the unexpected departure of a major client, Bonanza Studios not only weathered the storm but achieved a remarkable 10% revenue growth. As Behrad delves into the intricacies of the past year, he reflects on the initial uncertainty and urgency that shaped the beginning of 2023. Despite the challenges, he emerges with a positive outlook for 2024, laying out compelling reasons for his optimism. Behrad's optimism for 2024 stems from a global economy settling into a new reality after two years of downturn. He foresees a shift from recession to growth, supported by positive signs in the B2B SaaS sector. With potential interest rate reductions in the US and a renewed stream of investments, Behrad encourages early-stage startups to gear up for a more favorable landscape. As Bonanza Studios experiences a positive trend with increasing leads and imminent new business closures, Behrad encourages fellow entrepreneurs to approach 2024 with strategic planning. In a climate where businesses are transitioning from defense to offense, he emphasizes the importance of cracking the code, achieving product-market fit, and preparing for subsequent funding rounds. Join Behrad in this special episode as he shares insights, optimism, and a call to action for entrepreneurs gearing up for the promising journey of 2024. Stay hopeful, plan diligently, and let's embrace the positive change ahead! Learn more about Bonanza Studios here . Follow us on LinkedIn here . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Shorts: The Difference Between B2B and B2C Sales 16:18
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Play Later Play Later Lists Like LikedSend us a text Welcome to Bonanza Growth Shorts, a series of quick insights brought to you by Behrad Mirafshar, the founder of Bonanza Studios. In this special episode, Behrad delves into a critical aspect of the startup world – the disparities between B2B and B2C sales. As the year winds down, Behrad takes a moment to share his direct thoughts on a topic that he encounters frequently while working with early-stage SaaS startups. The crux of the matter? A widespread misconception among founders regarding how to position and brand their products. In this enlightening episode, Behrad sheds light on the crucial differences in sales dynamics between B2B and B2C. Drawing from his extensive experience auditing websites, he uncovers a staggering 90% to 95% deficiency in clearly communicating product benefits to the target audience. Behrad emphasizes the urgency for B2B startups to grasp the unique nature of their market. Unlike B2C, where aspirational branding and lifestyle appeal play a pivotal role, B2B success hinges on solving immediate and pressing issues for clients. He unveils two key distinctions in B2B sales – the necessity for products to address origin problems and the involvement of multiple personas in the decision-making process. Behrad provides valuable insights into website design and branding collateral, urging founders to align their messaging with the specific needs of decision-makers, influencers, and end-users. Drawing from a personal experience in a startup's early days, Behrad underscores the pitfalls of a broad targeting approach. Lack of focus and generic messaging can cripple a startup's growth, resulting in a struggle to find a dedicated customer base. As the episode concludes, Behrad leaves listeners with two crucial questions for reflection – Does your B2B startup have a niche target? And, if so, is the communication of your product's benefits on your homepage crystal clear? Tune in to this short yet impactful episode to gain valuable insights into the world of B2B sales and messaging from Behrad, who has played a pivotal role in the success of over 50 startups in the past four years. Don't miss out on the wisdom that can help your business navigate the intricacies of the B2B landscape. Learn more about Bonanza Studios here . Follow us on LinkedIn here . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Ep. 69 How to Sell High-Ticket SaaS Contracts with Steve Bussey 1:01:44
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Play Later Play Later Lists Like LikedSend us a text Welcome back to Bonanza Growth, the podcast that takes you on a thrilling journey into the world of business growth and success. Hosted by Behrad Mirafshar, the visionary founder and CEO of Bonanza Design GmbH, each week, we bring you engaging conversations with industry experts, innovators, and thought leaders. In this episode, Behrad sits down with the exceptional Steve Bussey for an enlightening exploration of sales and business growth. Prepare to dive deep into the intricacies of mindset, resilience, and the high-performance culture that drives organizations to new heights. Discover the secrets behind creating an effortless customer experience, the power of building case studies, and the collaboration between sales, marketing, and product teams. Steve shares invaluable insights, emphasizing the importance of focusing on the "brilliant basics" for startup success and the need for transparent communication about costs and business justifications. Together Behrad and Steve unravel the art of relationship-building in sales. Learn about becoming a customer's trusted coach, navigating multi-stakeholder decision-making, and mastering negotiation without conceding blindly. Steve provides practical tips for improving your sales skills and shares insights from his company, Salestrong, dedicated to enhancing sales team capabilities and driving growth. Get ready to elevate your business acumen, challenge conventional thinking, and embark on a journey of growth and innovation. This is Bonanza Growth—where brilliance meets business. Subscribe now and join us every week for a front-row seat to the strategies and stories that fuel success. Learn more about Bonanza Studios here . Follow us on LinkedIn here . Follow Steve Bussey on LinkedIn here . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Ep. 68 Scaling Early-Stage Startups with Patrick Haede 44:50
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Play Later Play Later Lists Like LikedSend us a text Welcome back to Bonanza Growth where every week your host Behrad Mirafshar takes you on an exhilarating journey into the minds of industry experts. This week, we dive deep into the world of product leadership and entrepreneurship with the extraordinary Patrick Haede. 🚀 About Patrick: A trailblazer since the age of 16, Patrick has been building teams and companies, making mistakes, and transforming them into lessons. Hailing from Germany but globe-trotting between Amsterdam and Berlin, Patrick is the driving force behind Sonic, a cutting-edge product and technology studio. As an angel investor, host of the Quick Coffee podcast, and advisor to early-stage startups, Patrick's insights are a treasure trove for any aspiring entrepreneur. 👶 Parenthood Meets Entrepreneurship: In a candid exchange, Patrick shares the seismic impact of becoming a father and the art of navigating parenthood's unpredictable waters while leading a dynamic professional life. The hosts unveil the secrets of efficient decision-making, time management, and cultivating a calm leadership approach amidst the chaos. 🚀 Elevator Pitch for Sonic: Patrick unfolds the narrative behind Sonic, a powerhouse studio partnering with startups on product and tech strategy, development, and organizational design. Tune in to discover how Sonic crafts the crucial foundation for startups, paving the way for their success. 💡 Startup Challenges and Solutions: The conversation takes a captivating turn as the trio delves into the challenges of talent acquisition for startups and the transformative benefits of engaging external experts. Learn about Sonic's unique approach, leaving a lasting impact on the trajectory of early-stage businesses. Get ready for a riveting exploration of entrepreneurship, parenthood, and the early stages of startups. Packed with personal anecdotes and professional insights, this episode promises a dynamic and engaging dialogue that will leave you inspired and informed. Don't miss out on the explosive insights of Patrick Haede on this episode of Bonanza Growth! 🚀✨ Learn more about Bonanza Studios here . Follow us on LinkedIn here . Follow Patrick Haede on LinkedIn here . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Ep. 67 Combining Lean Strategy with Digital Product Development with Catherine Chabiron and Fabrice Bernhard 1:00:10
1:00:10 Play Later Play Later Lists Like Liked1:00:10
Play Later Play Later Lists Like LikedSend us a text 🚀 Welcome back to Bonanza Growth! Get ready for an exhilarating journey into the world of business and entrepreneurship with your host Behrad Mirafshar, the trailblazing founder and CEO of Bonanza Studios. Every week, Behrad sits down with industry titans, and this week's special guests are no exception—welcome Catherine Chabiron and Fabrice Bernhard from Theodo, the international tech consultancy that's redefining innovation. Meet the Game-Changers: Catherine Chabiron: A force to be reckoned with, Catherine is an executive coach, Lean expert, and active volunteer at the Institut Lean France. She challenges the norm, advocating for developing competences over outsourcing, and focuses on flowing products and services to create real customer value. Fabrice Bernhard: Co-founder of Theodo, Fabrice has steered the company's remarkable 50% annual growth for the past eight years, culminating in an impressive €90M turnover in 2022. Based in London for international expansion, Fabrice is passionate about the transformative power of tech and Lean practices. Dive into Lean Brilliance: In this riveting podcast episode, Catherine and Fabrice unveil the secrets behind Theodo's Lean journey. From navigating growth challenges to maintaining unwavering customer focus, they share insights on the paradigm shift from Agile to Lean. Discover how Lean empowers people, fuels creativity, and transforms organizations into hubs of ingenuity. Key Takeaways: 🌐 Scaling Innovatively: Explore Theodo's evolutionary path from Agile to Lean and its impact on the company's skyrocketing success. 🚀 Lean Culture Unleashed: Understand how Lean principles bring customer obsession to the forefront, fostering creativity and problem-solving across the organization. 🌟 Gemba Walks and More: Delve into Theodo's strategies for maintaining a customer-focused culture, from gemba walks to visual management, rituals, and indicators. 💡 Thinking Transformation: Learn how Lean isn't just a set of tools but a mindset that transforms thinking across all levels of the organization. Inspiration Awaits: This podcast is more than just insights; it's a call to action! Catherine and Fabrice's anecdotes and experiences will leave you inspired to embrace Lean principles, transforming your workplace into a hub of innovation. Don't miss this dynamic episode on Bonanza Growth—the podcast that's propelling businesses into realms of unparalleled success through the magic of Lean transformation. 🎧 Tune in and revolutionize your approach to business growth! 🚀 Learn more about Bonanza Studios here . Follow us on LinkedIn here . Follow Catherine Chabiron on LinkedIn here . Follow Fabrice Bernhard on LinkedIn here . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Ep. 66 Bringing Together Product Strategy and Customer Value with Dave Martin 1:03:24
1:03:24 Play Later Play Later Lists Like Liked1:03:24
Play Later Play Later Lists Like LikedSend us a text Welcome back to Bonanza Growth! 🎙️ In this episode we join host Behrad Mirafshar as he sits down with industry expert Dave Martin, an outcome leadership coach and former CPO, to explore the intriguing dynamics of strategic product growth. Together, they unravel the insights from Dave's latest book, "The Product Momentum Gap," delving into the challenges faced by product leaders and the keys to navigating misalignments and scaling hurdles. 🚀 Dave introduces the groundbreaking concept of the "Product Value Creation Plan," emphasizing the need for leadership alignment and fostering a culture that allows product teams the autonomy to craft products with customer-centric value. The conversation spans from breaking down biases within leadership teams to differentiating between business and product strategy. It's a deep dive into mastering Product-Market Fit, understanding the dynamic nature of startups, and strategically targeting success. 👥 Behrad and Dave also share success stories, emphasizing the power of strategic thinking, leadership alignment, and the importance of prioritizing critical problems. Whether you're a seasoned professional or a startup enthusiast, this episode is a goldmine of insights that will fuel your growth mindset. Tune in to Bonanza Growth and embark on a journey of innovation, collaboration, and strategic product excellence. 🎧 Learn more about Bonanza Studios here . Follow us on LinkedIn here . Follow Dave Martin on LinkedIn here . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Ep. 65 Power of Two-Hour Design Sprints with Teresa Cain 1:08:11
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Play Later Play Later Lists Like LikedSend us a text Welcome back to Bonanza Growth, the podcast that invites you to join host Behrad Mirafshar, Founder and CEO of Bonanza Studios, on a journey of innovation and expertise. Each week, Behrad sits down with an industry expert for a deep dive into their area of specialization. Our aim? To deliver you a treasure trove of knowledge and insights. In this episode, we bring you a thrilling recap of a recent webinar featuring the exceptional Teresa Cain. Meet Teresa, a trailblazing leader with a remarkable career spanning 16 years. She's no stranger to the realms of product development, technology, healthcare, and patient engagement. As a consultant for healthcare startups, she crafts winning strategies and visionary paths that pave the way for securing venture capital funding. Her track record speaks volumes: skyrocketing user adoption by over 300% annually and maintaining consistent revenue growth of 25% per year for portfolios exceeding $100 million. Teresa's not just a seasoned pro; she's passionate about giving back to her community, sitting on the Corporate Advisory Council for Central Exchange and the Strategic Advisory Board for DevStride. It's no wonder we're thrilled to feature her as our guest. Now, let's dive into the captivating world of two-hour design sprints. The speaker shares the secrets of how two-hour design sprints outshine the traditional five-day format. You'll learn about the time-saving, globe-connecting, and resource-optimizing advantages of this method. Plus, discover why tools like Figma and FigJam are your best allies in the world of digital collaboration. The breakdown covers every phase, from pinpointing challenges to sketching and voting for ideas. Time is of the essence, and efficient time management is the key to success. Find out how to harness templates and tools for productive brainstorming sessions that bring about game-changing solutions. In the real world, we explore various practical applications of two-hour design sprints. Dive into case studies that showcase how these sprints improve user adoption, explore cutting-edge integrations like Chat GPT, and even redesign customer dashboards. Discover the real-world benefits of this approach in solving focused problems within organizations. The final part revolves around involving target users in the design process. It's all about building lasting relationships with customers early in the design journey and maintaining a reliable pool of feedback providers. You'll also learn the ideal number of stakeholders for a productive two-hour design sprint. With insights into the wonders of two-hour design sprints, practical steps for seamless execution, and real-world examples of their transformative power, you'll leave this episode armed with a newfound appreciation for efficient design thinking. Join us on this journey of growth, innovation, and discovery – only on "Bonanza Growth." Want to watch the whole episode? Check it out here . Learn more about Bonanza Studios here . Follow us on LinkedIn here . Follow Teresa Cain on LinkedIn here . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Ep. 64 The Fintech Playbook: Strategies for Startup Growth with Elliott Limb 1:00:20
1:00:20 Play Later Play Later Lists Like Liked1:00:20
Play Later Play Later Lists Like LikedSend us a text Welcome back to Bonanza Growth, the podcast that delves deep into the ever-evolving realms of branding, marketing, and design. Unlock the secrets of fintech success as host Behrad Mirafshar dives deep into the intricacies of startup growth with Elliott Limb, a true titan of the banking and fintech industry. In this riveting discussion, these two experts dissect the challenges and strategies of scaling startups in the fintech sector. Discover how to navigate demanding clients, the evolving roles of consultants, and the pivotal importance of customer success. Elliot emphasizes the profound significance of focusing on customer adoption and expansion, maintaining unwavering trust with investors, and serving existing clients to fuel your company's growth. Explore the transformative journey from founder to CEO and the need for transparency in board meetings. Elliot and Behrad peel back the layers of the maturation process founders undergo as their businesses evolve, offering priceless insights into the fintech startup ecosystem. The two also discuss the unique challenges faced by founders in scaling their ventures and the indispensable role of investors in the growth process. You'll hear about the necessity for founders to embrace adaptability, relinquish certain responsibilities, and evolve their roles to align with the company's trajectory and shareholder interests. The discussion underscores the paramount importance of open and honest communication between founders and investors. In some cases, founders might need to transition into advisory or board roles, while in others, they may have to exit the company if their vision diverges from its direction. Additionally, the conversation delves into the pivotal role of HR in scaling businesses, highlighting how senior HR personnel can offer invaluable insights and guidance to CEOs and founders. Talent management and culture are central themes in the journey of a growing company. As the conversation evolves, you'll gain insight into the criteria that investors employ when evaluating businesses for investment. This includes factors like forecast accuracy and the ability to demonstrate predictable and sustainable growth. The episode culminates with a resounding call for founders to seek investors who bring true value and for investors to actively contribute to the growth of the companies they invest in. Join Behrad and Elliott in this compelling podcast that unravels the complex and exhilarating world of fintech startups, providing you with the knowledge and inspiration to thrive in this ever-evolving industry. Don't miss this episode of Bonanza Growth where the future of fintech unfolds before your ears. Learn more about Bonanza Studios here . Follow us on LinkedIn here . Follow Elliott Limb on LinkedIn here . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Ep. 63: On Brand Marketing with Curt Schreiber 49:46
49:46 Play Later Play Later Lists Like Liked49:46
Play Later Play Later Lists Like LikedSend us a text In this episode, the spotlight is on industry expert Curt Schreiber, a seasoned professional in brand strategy and corporate marketing communications. Join your host, Behrad Mirafshar, as he engages Curt in an insightful conversation about the art of branding and marketing. Discover the secrets of transitioning from a graphic designer to a creative director, the significance of cultivating strong client relationships, and the need to adapt in the dynamic world of design and branding. Together, they explore the influence of the internet and social media on branding, emphasizing the values and transparency required for meaningful customer connections. Curt discusses the complexities of multi-stakeholder design and the critical role of a clear brand purpose. Drawing distinctions between brand marketing and product marketing, he reveals how exceptional brands bridge the gap in consumers' understanding and nurture strong emotional connections that drive loyalty. Don't miss this captivating episode, where you'll gain actionable insights into the branding industry's latest trends and strategies. Tune in to Bonanza Growth for a masterclass in brand development, one episode at a time. Learn more about Bonanza Studios here. Follow us on LinkedIn here. Follow Curt Schreiber on LinkedIn here. Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Ep. 62: Turning a $5k ARR business into $100k ARR in 2 Years with Nigel Thomas 1:02:45
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Play Later Play Later Lists Like LikedSend us a text Welcome back to Bonanza Growth, the podcast that explores the fascinating journeys of industry experts and entrepreneurs. Hosted by Behrad Mirafshar, founder and CEO of Bonanza Design GmbH, this show delves deep into the world of business and marketing. In this episode, we have a special guest, Nigel Thomas, the CEO of ALPHA Inbound, who shares his incredible entrepreneurial journey. Nigel's story is nothing short of inspiring, from overcoming challenges in his early life to building a thriving marketing agency. Discover how he transformed his life and business, and how he took Alpha Inbound from $5,000 a month to an astonishing $100,000 a month in just two years. Nigel's insights are invaluable. Learn about the power of founder-led marketing and personal branding, and how consistency on platforms like LinkedIn can supercharge your business development. Understand the importance of honesty, trust, and long-term relationships in the agency world. Nigel reveals the difference between zero-sum thinking and positive-sum thinking, emphasizing the significance of building partnerships and aligning sales and fulfillment teams. But that's not all! Nigel also shares his wisdom on marketing efficiency ratios, the role of AI in the future of marketing, and the need to capture first-party data. Plus, he discusses the magic of product development, subscription models, and the incredible impact of creating a thriving community around your brand. Don't miss this captivating conversation, filled with practical advice, real-world experiences, and a glimpse into the exciting future of entrepreneurship and marketing. Tune in now and get ready for a rollercoaster ride of business insights and inspiration. Bonanza Growth - where success stories come to life! Learn more about Bonanza Studios here . Follow Bonanza Studios on LinkedIn here . Follow Nigel Thomas on LinkedIn here . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Ep. 61: Fractional UX Design Hiring for SaaS Growth with Ilya Dmitruk 55:22
55:22 Play Later Play Later Lists Like Liked55:22
Play Later Play Later Lists Like LikedSend us a text Welcome to Bonanza Growth, the podcast where Behrad Mirafshar, founder and CEO of Bonanza Studios, delves deep into captivating conversations with industry experts. This isn't your typical scripted podcast; it's all about diving headfirst into fascinating topics without excessive preparation, just like the innovative approach of our guest experts. In this episode, we're joined by Ilya Dmitruk, the founder of Eleken, for a thrilling discussion about the world of UX design in the SaaS industry. Ilya provides invaluable insights into the unique services his company offers, highlighting the benefits of a specialized, subscription-based model that brings stability and predictability to SaaS clients. Discover the remarkable journey of Eleken, which transformed from a general design studio to a focused and thriving business catering specifically to SaaS companies. Ilya's story demonstrates the power of niche specialization and how it can lead to remarkable growth and success. Listen in as Ilya shares his hiring strategies, emphasizing the importance of not only design skills but also soft skills, like English proficiency, in building a successful team. Learn how Eleken invests in its team members through training, career ladders, and development plans to ensure their satisfaction and retention. Ilya's insights into designing MVPs for SaaS products, the challenges founders face when seeking design partners, and the dynamic state of the industry in 2023 are sure to inspire and inform entrepreneurs and business leaders.Don't miss out on this eye-opening episode that explores the ups and downs of the industry, the state of the European market, and the importance of maintaining a healthy cash flow to secure your business's future. Tune in to Bonanza Growth and let Behrad take you on an exciting journey through the world of design and business, one captivating conversation at a time. Learn more about Bonanza Studios here . Follow Bonanza on LinkedIn here . Follow Ilya Dmitruk on LinkedIn here . Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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1 Ep. 60: Positioning & Website Messaging for Early-Stage SaaS Startups with Anthony Pierri 1:01:09
1:01:09 Play Later Play Later Lists Like Liked1:01:09
Play Later Play Later Lists Like LikedSend us a text Welcome back to Bonanza Growth podcast, where listeners get to explore the world of startups and growth through the eyes of a diverse range of expert guests. Hosted by Behrad Mirafshar, the founder and CEO of Bonanza Studios, each episode offers an in-depth conversation with a distinguished guest who brings a wealth of knowledge and experience to the table. In this episode, Behrad is joined by a special guest, Anthony Pierri. Anthony serves as a partner at Fletch PMM, a company dedicated to assisting early-stage founders in positioning their products and effectively translating that positioning into compelling website messaging. Anthony's professional journey is nothing short of remarkable, including achievements such as contributing to an email newsletter with an astounding 200,000 subscribers, creating a thriving community for individuals recovering from religious trauma, and launching a podcast with a consistent audience of over 11,000 downloads per episode. But that's just the beginning. The conversation starts with a bit of small talk about the summer weather in Chicago and its unusual impact due to wildfires in Canada. From there, Behrad and Anthony delve into Anthony's background, uncovering his Chicago roots and his transition from the bustling city center to the suburbs. The heart of the discussion revolves around the niche market that Fletch PMM caters to – early-stage startup founders on LinkedIn. Behrad and Anthony underscore the significance of this niche and how Fletch PMM's specialized services cater to the unique needs of this specific audience. One of the most intriguing aspects of Fletch PMM's approach is its focus on providing packaged services for startups, particularly in website messaging and positioning. Anthony explains why this specialization reduces competition in this niche and allows them to offer tailored solutions that resonate with their clients. As the conversation continues, the duo explores how Fletch PMM utilizes its website messaging services as a "foot in the door" strategy to upsell additional services. Anthony provides valuable insights into the process of addressing immediate service-level needs of clients, such as improving website copy, before diving into broader strategic discussions. Anthony clarifies that Fletch PMM primarily sells strategy, with website copy being just one aspect of their comprehensive approach. The discussion emphasizes the importance of helping clients articulate their value proposition, positioning, and messaging effectively within the market. The concept of "minimum viable positioning" emerges as a powerful strategy, where startups need to convey at least one specific aspect about their product and one specific aspect about their target market in their messaging to be memorable and effective. One common challenge that startups face is the lack of a marketing background among their founders. Anthony emphasizes how many early-stage founders need assistance in crafting messaging that truly resonates with their audience. Join us for an engaging and informative discussion that's bound to take your startup to new heights. Bonanza Growth podcast is your go-to resource for startup success, and this episode is no exception! . . . Check out more about Bonanza Studios here . Follow Bonanza Studios on LinkedIn Interested in joining the podcast? DM Behrad on LinkedIn: https://www.linkedin.com/in/behradmirafshar/ This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio: https://www.bonanza-studios.com/…
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