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How Spotify Delivers High-Quality Global Experiences with Jennifer Vela Valido - VistaTalks Ep #165
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Join Jennifer Vela Valido, Ph.D., the Localization Quality Program Manager at Spotify, in conversation with María Roa at VistaTalks. Jennifer has over 15 years of experience in the localization industry. She has led innovative strategies in linguistic quality management, vendor operations, and academic research. Her expertise, combined with her passion for creating seamless, culturally relevant user experiences, has positioned her as a leading figure in the field. In this discussion, Jennifer shared her career journey, Spotify’s approach to localization, and the challenges of ensuring quality across 73+ languages.
00:00 - Introduction to Jennifer Vela Valido and her role at Spotify
01:37 - From Freelance Translation to Localization Leadership
04:16 - How Spotify Ensures High-Quality Localization Across 73+ Languages
06:49 - The Importance of Cultural Relevance and Localization Beyond Translation
08:47 - Key Challenges in Localization: Low-Resource Languages and Generational Differences
17:04 - The Role of Localization in Spotify’s User Experience and Global Reach
23:00 - The Impact of AI on Localization and Translation Quality Management
29:20 - Latest Research on AI vs. Neural Machine Translation
About VistaTalks:
VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com
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