Why Every Brand Needs an Audio Strategy With Karsten Kjems - VistaTalks Ep #166

VistaTalks

In this episode of VistaTalks, we explore the growing importance of sound in branding with Karsten Kjems, CEO of Sonic Minds. With deep expertise in sonic branding, Karsten shared why audio must be part of every brand's strategy in today's digital-first world.Karsten leads Sonic Minds, a global sonic branding agency helping brands develop powerful and consistent audio identities. His team's work ensures brands don't just sound good — they sound meaningful.For Karsten, sound is more than an add-on — it's a strategic asset brands cannot afford to overlook.00:00 - Introduction: Welcome to VistaTalks with Karsten Kjems01:08 - Why Every Brand Needs a Sonic Strategy04:15 - Audio Branding: Not Just for Big Brands Anymore08:32 - How to Avoid Audio Pollution and Design Meaningful Sound13:42 - Beyond the Jingle: Building a Cohesive Audio Identity17:44 - Cultural and Contextual Relevance in Sonic Branding21:12 - The Role of AI in Audio Branding and the Value of Human TouchAbout VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.comSocial Media:X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks