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Uncovering Customer Insights: A process for Startups
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Customer Insights are the bedrock of Marketing and Product Strategy.
It's how you know who your customers are, what they need, why and how they are making choices.
Data might tell you what choices they make, but there is no insight into the reason behind - and so Marketing and Product get stuck.
In this episode we deep dive with Alan Hale, MBA, 45 year veteran Marketing Insights researcher for companies that include the Fortune 500, into the ins and out of the Customer Insights process for start-ups.
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