Mapping the B2B customer journey properly - with Alan Hale

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#Entrepreneur #Business #Marketing #Chetan Bhatt #Startup #Research #Voice Of The Customer #Product Marketing

23:28

My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue Keith Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in navigating complex labor markets, Sue has a front-row seat to the evolving dynamics of marketing roles, hiring trends, and the broader implications of AI and economic uncertainty. RESOURCES Landrum Talent Solutions: https://www.landrumtalentsolutions.com https://www.landrumtalentsolutions.com This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. https://www.landrumtalentsolutions.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

about a year ago 47:46

MP3•Episode home

The B2B Buyer Journey is not a hopscotch diagram or some unknowable chain internal decisions

That's nonsense

Yes it's complex

And yes, you won't know it all

But you don't need to

Strategy leans on key insights. It creates clarity

If you know what you're looking for, you can figure clarity out

That's what this article is about

Alan Hale president of Consight Marketing Group, LLC shares in detail

- Key buyer journey facts
- How to find them and
- How they map to strategic decisions

It also includes very clear examples of how these decisions have driven growth in his consulting projects

It's fascinating - enjoy!

8 episodes

VOC True North

Mapping the B2B customer journey properly - with Alan Hale

VOC True North

published about a year ago

MP3•Episode home

The B2B Buyer Journey is not a hopscotch diagram or some unknowable chain internal decisions

That's nonsense

Yes it's complex

And yes, you won't know it all

But you don't need to

Strategy leans on key insights. It creates clarity

If you know what you're looking for, you can figure clarity out

That's what this article is about

Alan Hale president of Consight Marketing Group, LLC shares in detail

- Key buyer journey facts
- How to find them and
- How they map to strategic decisions

It also includes very clear examples of how these decisions have driven growth in his consulting projects

It's fascinating - enjoy!

8 episodes

#Entrepreneur #Business #Marketing #Chetan Bhatt #Startup #Research #Voice Of The Customer #Product Marketing

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The B2B Buyer Journey is not a hopscotch diagram or some unknowable chain internal decisions That's nonsense Yes it's complex And yes, you won't know it all But you don't need to Strategy leans on key insights. It creates clarity If you know what you're looking for, you can figure clarity out That's what this article is about Alan Hale president of Consight Marketing Group, LLC shares in detail - Key buyer journey facts - How to find them and - How they map to strategic decisions It also includes very clear examples of how these decisions have driven growth in his consulting projects It's fascinating - enjoy!…

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