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How To Align SEO With B2B Revenue Attribution
Manage episode 474763514 series 2427082
Steffen Hedebrandt, Cofounder and CMO at Dreamdata discusses how to align SEO to B2B revenue attribution. In this episode, Steffen shares his perspectives on aligning SEO strategies with B2B revenue attribution models, best practices for integrating SEO with revenue attribution in B2B, key metrics to focus on for SEO in B2B revenue attribution. The conversation highlights which metrics are crucial for SEO operators to monitor to directly tie SEO efforts back to revenue generation, impact of SEO and revenue attribution alignment on marketing ROI, and common challenges in aligning SEO with revenue attribution and solutions. Show Notes
Connect With:
- Steffen Hedebrandt: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1523 episodes
How To Align SEO With B2B Revenue Attribution
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Manage episode 474763514 series 2427082
Steffen Hedebrandt, Cofounder and CMO at Dreamdata discusses how to align SEO to B2B revenue attribution. In this episode, Steffen shares his perspectives on aligning SEO strategies with B2B revenue attribution models, best practices for integrating SEO with revenue attribution in B2B, key metrics to focus on for SEO in B2B revenue attribution. The conversation highlights which metrics are crucial for SEO operators to monitor to directly tie SEO efforts back to revenue generation, impact of SEO and revenue attribution alignment on marketing ROI, and common challenges in aligning SEO with revenue attribution and solutions. Show Notes
Connect With:
- Steffen Hedebrandt: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1523 episodes
All episodes
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