The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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SEO Jobs Week - Does Location Matter In SEO?
Manage episode 477351844 series 2427082
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Location requirements are reshaping the SEO job market. Nick LeRoy of Nick LeRoy Consulting examines the surprising data showing only 30% of SEO positions are fully remote, with office-based roles increasing to 49% in Q4. The analysis reveals which cities offer the most opportunities for SEO professionals, with Boston showing the highest growth in job postings while markets like Florida, Colorado, and Utah experienced significant declines. Show Notes
Connect With:
- Nick LeRoy: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1534 episodes
SEO Jobs Week - Does Location Matter In SEO?
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
ShareManage episode 477351844 series 2427082
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Location requirements are reshaping the SEO job market. Nick LeRoy of Nick LeRoy Consulting examines the surprising data showing only 30% of SEO positions are fully remote, with office-based roles increasing to 49% in Q4. The analysis reveals which cities offer the most opportunities for SEO professionals, with Boston showing the highest growth in job postings while markets like Florida, Colorado, and Utah experienced significant declines. Show Notes
Connect With:
- Nick LeRoy: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1534 episodes
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
1 How To Create A Holistic "Land And Expand" SEO Strategy 31:14
31:14 
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Play Later Play Later Lists Like LikedMarketing channels often operate in silos, limiting SEO success. Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, shares his cross-channel expertise from his background in paid search and influencer marketing. He demonstrates how to operate SEO like a paid channel with revenue-driven forecasting, partner strategically with data teams to establish unified measurement frameworks, and leverage social media's trend detection capabilities to identify emerging opportunities before they appear in search data. Show Notes Connect With: Elliot Tsai: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
1 Will AI Systems Be Able To Fully Diagnose Traffic Drops And Identify Fundamental Issues? 3:09
3:09 Play Later Play Later Lists Like Liked3:09
Play Later Play Later Lists Like LikedCan AI fully diagnose SEO traffic drops? Sam Torres from Gray Dot Co examines the limitations of AI in technical SEO diagnostics. She explains why AI can identify traffic declines but struggles to pinpoint fundamental issues, emphasizing that most SEO problems stem from multiple factors rather than single causes. Torres highlights the importance of human experience in comprehensive troubleshooting and avoiding the "one solution" trap that both AI and junior SEOs often fall into. Show Notes Connect With: Sam Torres: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
1 Game Plan To Fix A 40% Traffic Drop Following A Core Algorithm Update 4:03
4:03 Play Later Play Later Lists Like Liked4:03
Play Later Play Later Lists Like LikedWhen a core algorithm update causes a 40% traffic drop, swift action is required. Sam Torres from Gray Dot Co shares her approach to diagnosing content quality and relevancy issues that impact top-of-funnel performance. She emphasizes the importance of transparent communication with leadership, backing claims with comprehensive data analysis, and gathering insights from community platforms like Reddit and YouTube to identify content gaps. Show Notes Connect With: Sam Torres: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
1 More Sudden Traffic Drops Caused By Technical Issues Or Content-Related Problems? 3:04
3:04 Play Later Play Later Lists Like Liked3:04
Play Later Play Later Lists Like LikedWhen do traffic drops signal technical issues versus content problems? Sam Torres from Gray Dot Co examines the distinct patterns behind sudden versus gradual SEO declines. She explains how technical issues typically cause abrupt two-week traffic drops, while content problems lead to slower, more business-impacting declines, and reveals how website migrations often trigger Google to reevaluate a site's relevance. Show Notes Connect With: Sam Torres: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
1 Are We Moving To A Constant State Of Change Search? 3:51
3:51 Play Later Play Later Lists Like Liked3:51
Play Later Play Later Lists Like LikedGoogle's algorithm update patterns are evolving rapidly. Sam Torres, SEO expert from Gray Dot Co, examines whether distinguishable core updates will continue or if search is moving toward a constant state of change. Torres predicts distinguishable updates will remain for the next 12-18 months before transitioning to more continuous evolution, similar to what happened after the introduction of RankBrain. Show Notes Connect With: Sam Torres: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
1 Will There Will Be More Official Core Updates In 2025 Than Any Other Year? 1:56
1:56 Play Later Play Later Lists Like Liked1:56
Play Later Play Later Lists Like LikedCore updates are becoming more frequent in Google's algorithm ecosystem. Sam Torres from Gray Dot Co predicts 2025 will see more official core updates than any previous year. This lightning round discussion examines the increasing pace of Google's algorithm changes and what SEO professionals should anticipate as these updates become a more regular part of the search landscape. Show Notes Connect With: Sam Torres: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Traffic drops require a systematic diagnostic approach. Sam Torres, Chief Digital Officer at Gray Dot Co, shares her framework for identifying the true source of organic search performance declines. She outlines a three-step process: validating the business impact of traffic changes, isolating patterns through data analysis, and determining whether issues stem from technical problems, content relevance, or external factors. Torres also demonstrates how to effectively communicate findings to executives using data-backed forecasts and resource-based scenarios. Show Notes Connect With: Sam Torres: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Anders Indset discusses the evolving relationship between humanity and AI, emphasizing the need for caution as AI advances towards superintelligence. He highlights the rapid changes in technology, such as quantum AI and decentralized energy systems, and the potential for AI to enhance human capabilities. Indset warns of the ethical and societal implications, including the risk of losing human creativity and the need for global regulations to ensure equitable access to AI. He advocates for a future where AI enhances human potential while maintaining the essence of human experience and consciousness. Indset also touches on the importance of generalists in a world where AI automates many tasks, and the necessity of proactive regulation to avoid a "zombie apocalypse" scenario. Connect With: Anders Indset: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
1 What leaders can learn from the Norwegian success mentality 25:32
25:32 Play Later Play Later Lists Like Liked25:32
Play Later Play Later Lists Like LikedAnders Indset, a world-renowned philosopher and keynote speaker, discusses his journey from SEO to business philosophy, emphasizing the importance of understanding exponential technology and AI. He introduces the Norwegian mindset, or the Viking code, highlighting its blend of collectivism and individualism. Indset explains how this mindset fosters high performance through community and individual growth, citing examples like Viktor Hovland and Kasper Ruud. He stresses the need for leaders to balance management and leadership, celebrating progress over failure, and fostering a culture of trust and healthy discussions to drive innovation. Connect With: Anders Indset: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Jonathan Ames, Director of Marketing at ButterCMS, discusses the intricacies of improving a headless CMS. He delves into how enhancing flexibility and user experience can significantly boost content management efficiency. Jonathan shares insights on integrating new technologies to streamline workflows and ensure scalability. Show Notes Connect With: Jonathan Ames: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Director of Marketing from ButterCMS, Jonathan Ames, discusses the impact of a CMS on SEO. In this episode, Jonathan shares his perspectives on: how CMS choice affects website SEO performance, key features of SEO-friendly CMS platforms, the role of CMS structure in organic growth and visibility, importance of CMS scalability and flexibility for SEO success, and best practices and common pitfalls in CMS SEO optimization. Show Notes Connect With: Jonathan Ames: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
1 Game Plan For Maintaining Visibility With AI-Powered Shopping Assistants 4:48
4:48 Play Later Play Later Lists Like Liked4:48
Play Later Play Later Lists Like LikedAs AI shopping assistants reshape e-commerce visibility, SEO leaders need a gameplan. Chris Andrew, co-founder and CEO of Scrunch AI, shares tactical approaches for maintaining brand presence in generative AI platforms. He recommends implementing monitoring systems to understand how AI crawlers and agents interact with your site, testing whether AI can complete key customer journeys, and experimenting with emerging paid opportunities like Perplexity Ads to stay ahead of shifting consumer behavior. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
1 Is Optimizing Content Specifically For AI Retrieval A Trend Or Trash? 5:15
5:15 Play Later Play Later Lists Like Liked5:15
Play Later Play Later Lists Like LikedAs AI search evolves, SEO professionals face new optimization challenges. Chris Andrew, CEO of Scrunch AI, explains why optimizing for AI retrieval is a long-term necessity rather than a passing trend. He details how OpenAI's development of its own search index represents a significant market shift away from traditional search engines, requiring marketers to understand how language models retrieve, cite, and reference content to maintain brand relevance in AI-powered search environments. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
1 Optimizing For Traditional Search Engines Vs AI Platforms 4:56
4:56 Play Later Play Later Lists Like Liked4:56
Play Later Play Later Lists Like LikedSEO professionals face a strategic dilemma between traditional search and AI platforms. Chris Andrew, Co-founder and CEO of Scrunch AI, explains why optimizing for both simultaneously is possible by focusing on human-centered content. He reveals how AI models access content in real-time, allowing faster indexing than traditional search engines, and why AI-generated search results present a growing opportunity that shouldn't be ignored while maintaining traditional SEO foundations. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
1 Will Traditional Keyword Research Become Obsolete In An AI Search World? 3:36
3:36 Play Later Play Later Lists Like Liked3:36
Play Later Play Later Lists Like LikedKeyword research faces significant evolution in the AI search era. Chris Andrew, co-founder and CEO of Scrunch AI, explains how traditional keyword targeting must adapt as search fragments across multiple AI platforms. He outlines how single keywords now expand into countless prompt variations with contextual nuance, requiring SEOs to develop more sophisticated mapping processes that connect traditional keywords to the complex intent patterns emerging in conversational AI search. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…
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Similar to Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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