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How Pantone Standardized Color and Shaped Global Branding | The Untold Story of Consistent Color

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Manage episode 479669124 series 3649266
Content provided by vpod.ai. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by vpod.ai or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this deep dive, we unravel the fascinating history of Pantone and how it revolutionized color standardization across industries. From the chaotic early days of inconsistent shades to the creation of a universal color language, discover how one company's innovation became essential for global branding.
We’ll explore:

  • Why consistent color is critical for brand identity
  • How Pantone's Matching System (PMS) became the gold standard
  • The real reason Pantone colors look brighter and cleaner
  • Why Pantone guides are so expensive—and why companies still pay
  • The controversy over Pantone’s licensing with Adobe
  • Whether Pantone is a necessary evil or an irreplaceable tool for designers

🎨 Whether you're a designer, marketer, or just curious about how color influences business, this episode is packed with insights!

🔗 Sponsored by StoneFly, your trusted enterprise storage and disaster recovery partner. Visit stonefly.com to learn more.

  continue reading

103 episodes

Artwork
iconShare
 
Manage episode 479669124 series 3649266
Content provided by vpod.ai. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by vpod.ai or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this deep dive, we unravel the fascinating history of Pantone and how it revolutionized color standardization across industries. From the chaotic early days of inconsistent shades to the creation of a universal color language, discover how one company's innovation became essential for global branding.
We’ll explore:

  • Why consistent color is critical for brand identity
  • How Pantone's Matching System (PMS) became the gold standard
  • The real reason Pantone colors look brighter and cleaner
  • Why Pantone guides are so expensive—and why companies still pay
  • The controversy over Pantone’s licensing with Adobe
  • Whether Pantone is a necessary evil or an irreplaceable tool for designers

🎨 Whether you're a designer, marketer, or just curious about how color influences business, this episode is packed with insights!

🔗 Sponsored by StoneFly, your trusted enterprise storage and disaster recovery partner. Visit stonefly.com to learn more.

  continue reading

103 episodes

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