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How Cocktail Crate Is Upping Your At-Home Craft Cocktail Game
Manage episode 163867077 series 1257336
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Alex Abbott Boyd grew up with free-spirited, food-loving, hippie-inclined parents (one from the land down under, the other from NYC) who kept a garden and made their own jam. Obviously, this environment can lay the groundwork for a love of good food and flavor, which is precisely what happened to Alex. Emboldened by capable tastebuds and with the early understanding that beverages held a soft spot in his heart, he's traveled far and wide in the name of a good sip.
This translates to everything from a days-long bike ride for a freshly poured pint at his fave brewery, to a journey into a remote part of India for a lesson in tea, to a corporate assignment with Pepsi that led him to Cairo, Egypt during Ramadan. Spoiler alert: he quit that last one mid-project and high-tailed it back home with no plan...which ultimately turned into Cocktail Crate.
Launched on Kickstarter, Cocktail Crate is a craft cocktail mixer that leaves out the nasties like juice from concentrate and processed extracts, replacing them with high-quality ingredients you actually want to drink.
I talk to him about how he came up with the idea, his plans to maintain the ingredient integrity as he scales and the first time he got drunk. Dinosaurs were involved, nbd.
For cocktails newbies, he also delves into his favorite resources for learning about libations and talks about what he orders at the bar when the cocktails are questionable.
Full show notes: wecouldmakethat.com/cocktail
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