))
#38: Let’s Reimagine Email Marketing
Manage episode 420803585 series 3511640
Content provided by Cass Duffill - Business Strategist, Naturopath, Intuitive Mentor, Cass Duffill - Business Strategist, and Intuitive Mentor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cass Duffill - Business Strategist, Naturopath, Intuitive Mentor, Cass Duffill - Business Strategist, and Intuitive Mentor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Cass Duffill discusses reimagining email marketing, emphasizing authenticity, integrity, and value-driven communication. She addresses common concerns, best practices, and strategies for creating engaging and non-pushy email marketing campaigns.
Takeaways
- Email marketing can be done with integrity and authenticity, focusing on building genuine connections and offering value to subscribers.
- The frequency of emails should strike a balance between staying top of mind and avoiding overwhelming subscribers.
- Personalization, storytelling, and value-driven content can make email marketing more engaging and less pushy.
- Open and click-through rates are important metrics to analyze and improve the effectiveness of email campaigns.
- Growing an email list with authenticity involves offering value in exchange for email addresses and respecting the subscriber's choice to opt-in.
- Balancing authenticity and sales goals in email marketing involves making genuine offers and prioritizing the client's needs over making a sale.
Chapters
00:00 Reimagining Email Marketing: Authenticity and Integrity
04:19 Best Practices for Engaging Email Marketing
09:20 Balancing Frequency and Engagement in Email Campaigns
14:02 Growing Your Email List with Authenticity
16:32 Improving Open and Click-Through Rates in Email Marketing
Let's Chat - Send an instant message now
Free Resource: A Practitioner's Guide To Attracting Amazing Clients
Join the FREE GROUP - Wellness Biz Growth Hub
Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice
Visit my website www.cassduffill.com
Follow me on Instagram: The Practitioner's Business Mentor
Follow me on Facebook: The Practitioner's Business Mentor
69 episodes
Share
